Today, I want to talk to you about your fitness center business plan.
(Part two is out now! Scroll down to see it.)
This is specifically for personal trainers and fitness coaches who are starting out and want to know, “Hey, where do I go with my business plan?”
Thing number one is, you gotta figure out who is your niche, right? Who’s the market?
If you think that you’re gonna train people from 8-80, male and female, that’s not going to happen.
Let me tell you why: that’s a very shotgun approach to marketing, and all great marketing is about laser-like approach.
If you can specialize, you can become an expert to a niche market. You want a market that is uniquely suited to you, so it might be stay at home moms, it might be young athletes, it might be busy executives.
You might like one on one personal training, or boot camp, or group style training, but there’s a specific niche that you’re probably good at.