How a Passionate Personal Trainer With Zero Clue About Business Created a Fitness Business Empire
I was broke. All I ever wanted to do was train people, help them get fit and healthy and make a good living doing it.
But instead I found myself working a side job as a fry cook in a restaurant because I couldn’t get enough clients to pay my bills.
When the fry cook job didn’t pan out I got myself a job at a nightclub as a bouncer while still training clients on the side. No kid grows up thinking to himself, “I want to be a bouncer at a night club when I grow up.”
I needed to figure out how to get more clients into my personal training business, or I’d have to kiss my dreams of being a personal trainer good-bye.
A lot has changed since those days…
Today I’m the guy who fitness professionals turn to when they need to get more clients, create better marketing systems, and grow their businesses so they can get their time back and have more money.
It’s been said that I’m the “hidden genius” behind many of the most successful brands and businesses throughout the fitness industry. And it’s true…Odds are you’ve seen my coaching and consulting clients and their businesses on popular TV shows featured on ABC, NBC, and Spike TV, and in popular health and fitness magazines, and on top of the New York Times Bestseller list.
I’m also the founder and CEO of Fit Body Boot Camp, the international, rapidly growing, massively popular fitness boot camp franchise that’s easy to run and maximizes your income.
Entrepreneur Magazine’s Top 15 Franchises
FranchiseRankings.com Best Fitness Franchise
INC. 5000 Ranked
I’m not telling you any of this to impress you. I’m telling you this to impress upon you that no matter what type of fitness business you own and operate, you can have the business of your dreams if you’re willing to get the right information and if you’re willing to put the work in.
I’m very grateful to be in high demand these days…
I periodically take the stage and teach radical new ways of getting leads, prospects, and clients into your fitness business.
I’m a fanatical reader and student of marketing, selling, personal development, and delivering world class client service.
What excites me the most is helping my clients build a business to massive success from the ground up. Whether it’s a fitness center, a personal training studio, a fitness boot camp, a box gym or an online personal training business—I’m the guy that fitness pros trust to help turn their businesses around.
In fact, I’ve shared the stage with some of the biggest and brightest minds in marketing, business development, and personal development such as Dan Kennedy, Brian Tracy, Frank Kern, John Carlton, Dr. Robert Cialdini, Joe Polish, Jay Abraham, Gary Vaynerchuk, and Zappos founder Tony Hsieh, just to name a few.
And for the record, I’m not one of those guys who preaches but doesn’t practice. I could never figure out why someone would hire a business expert or business coach if this “expert” never walked the walk and talked the talk.
I come from the trenches. I’ve trained clients in their homes. I know what it’s like driving from house to house and across the city in rush hour just to train a client.
I’ve run boot camps in the park on cold dark mornings, and I know what it’s like having to motivate your clients to climb out of bed and come out to train.
I’ve owned and operated my own successful personal training studios—ultimately doing what many trainers have never done—building those studios up and selling them for a massive profit.
Now, all this success didn’t come easy. As I said in the beginning, I struggled a lot and at one point even considered leaving the industry.
But instead I stuck with it and committed to becoming as much of an expert at growing fitness businesses as I was at helping my clients get fit and healthy.
Today, in addition to being the founder and CEO of Fit Body Boot Camp, I’m also the founder and CEO of FitPro Newsletter and FitPro Magazine(two software technologies used by thousands of fitness professionals worldwide to attract more clients, build their business, and boost their profits).
I also have a suite of information products and coaching programs where I teach fitness professionals from all over the industry how to get more clients, grow their businesses, eliminate competition, and guarantee their long-term success by installing reliable systems.
My highest-level fitness business coaching program, the 7 Figure Formula Mastermind has produced fitness business owners who now produce multiple six figures and even 7 figures.
I’ve discovered that my true calling is to help fitness professionals like yourself who want to grow their businesses and help more people in their communities.
That’s the whole reason why I created this blog, my coaching programs, my live events, and my product line of marketing resources and fitness business growth strategies.
I hope you use this blog to grow your business, boost your income, and have more time and freedom to enjoy your life.
Looking forward to helping you in your journey to build a thriving fitness business!
Committed to your success,
P.S. Still want to know more about me…really? Here’s an interesting (and some might say gross) fact about me. When I was broke, like really broke, and couldn’t even afford a protein shake in between training clients, I blended ice, Diet Pepsi, and cheap quality canned tuna together and made myself a caffeine and protein rich shake every day. I told you this was gross.
But these days I drink the finest quality egg white protein mixed in spring water.