This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.


You don’t Sell Enough Because You don’t Love Enough

Reciprocation. It’s a powerful societal force that links communities together and keeps our deep seeded selfishness from destroying our collective relationships.

Think about it: When you do a huge, inconvenient favor for your friend, is it because you really desire to? Or is it mostly because one Saturday two years ago he was the only one who showed up to help you move?

reciprocationSure, we enjoy performing selfless favors for those we care about. But what happens when someone keeps asking you for favors yet refuses to reciprocate whenever you ask for help? That person stops being someone you really care about, right?

And how would you feel if you heard everyone talking about how you refused to help a friend who has helped you in the past?

No one wants to be labeled a moocher, a user, a deadbeat. These are the dregs of our society, right? Those who take and never give back.

You and I, all of us, we will go through a whole lot of trouble to make sure we are never considered to be this kind of person. We might even go as far as spending a bit of money or considering a service because we feel obligated by the rule of reciprocity.

If a light bulb hasn’t gone off in your head by now, listen up: the rule of reciprocity will help you sell fitness.

Now, before we go any farther, let’s have a quick chat about ethics. This strategy is powerful, but that doesn’t make it dishonest. I’m going to show you how generosity and genuine care will help you make more sales. When people see you as a giver, rather than just a taker, they will be more willing to do business with you. If you abuse this strategy it won’t work; prospects will see your ill intentions from a mile away.

Alright, here are four strategies for benefitting from the rule of reciprocity with your boot camp, group training, or one-on-one training business.

#1 – Swag

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Vaccinating Your Fitness Business– It’s the Right Choice

All the hoopla about vaccines that’s been spreading around lately is really starting to get old. At this point, I don’t care if we all go down in one flaming pile of measles as long as the media would just shut up about it already! (If you haven’t heard, just Google Measles and Disneyland. Should clear things up for you.)

But, as over-covered current events usually do, all this talk about vaccines has got me thinking. There is a great analogy to be drawn here between vaccinations, the measles outbreak, and setting up your fitness business.Vaccines

When it comes to getting things started off right, there are lots of ‘vaccinations’ you should be shooting into your business so that you avoid common sicknesses that lots of business catch after a few years. There are procedures, ideas, safeguards you can put into place now, while you’re starting (or even if you’ve been going for a while) that should save you from getting caught up in any future epidemics.

So pull down that crackly sheet of paper, hop up on the doctor’s bench and roll up those sleeves because it’s time to give your fit biz some shots!

The Hiring Bad People Vaccine

This is one shot that your business needs on day one. Establish a policy of hiring the right kinds of people so that the wrong kind of person never ruins you.

I’m not even talking about finding people who can do their jobs, that goes without saying. I’m talking about hiring the kinds of people that aren’t going to cause major problems for you later after your business starts to age.

You would be shocked by the amount of my employees that have been dishonest or deceitful when it comes to money, training, sales, commissions, whatever. You might think that your employees will never let you down, but people can make some pretty bad decisions when the pressure is on, so make sure you are absolutely sure about the honesty and integrity of those you hire.

You also want to make sure you bring on people who have the kind of attitude that will help you grow, rather than hold you back. You want people excited to learn, to grow, and to work. People with drive, determination and ambition, balanced by honesty and integrity— that’s what you need to succeed. Don’t hire anyone else.

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Your Best Friend or Your Worst Enemy: Social Media Marketing

The days are flying by and everyone around the HQ is cranking up the power as the 2015 Fitness Business Summit approaches faster and faster every day. We’re all feeling the pressure around here and I’m sure you are too as you get ready for the tidal wave of information you’ll be digesting at the conference.

With preparations well underway and the crew just about ready to slam the shifter into high gear, I wanted to give you a small preview of the kind of awesome tips we’ll be sharing.

Screen Shot 2015-01-29 at 2.37.47 PMI always strive to make sure that any content I produce is not only extremely helpful and value adding but that it is practical enough to be understood and applied right away. That’s how everything at the Summit is going to be in March and it’s how this post is going to be for your social media marketing.

I love teaching social media marketing because new tips and strategies are easily applied and tested. While hugely significant results still take some time, it’s easy for all of us to practice our marketing techniques on social media, right? It usually doesn’t cost anything and it allows you to try out new ideas without getting majorly punished for small mistakes.

But all this informality doesn’t mean that social media content marketing is in any way unimportant. You can bring yourself some massive success if you get things just right.

That’s what today’s tips are all about, guidelines that should help you avoid major mistakes and maybe even score some big wins with your Facebook, Twitter, and other social marketing efforts.

Tip #1 – Caution: Feed the Blaze but Don’t Get Burned

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4 Killer Tips for Your Fitness Copywriting

A lot of the marketing advice I teach on this site concerns macro, big picture situations. We’re often exploring systems or ideas you can use to get your marketing started or boost what marketing you already have. But these are usually systems or tips that give you very broad insight or advantage.Copywriting

Today, though, I want to get down to some nitty-gritty details.

And I’ve chosen copywriting for today’s in depth, detailed teaching because I think it’s one of the most feared tasks in the minds of fitness pros.

So I’m going to give you some easy to use, practical, and instantly applicable tips and advice for writing and designing your sales copy. And my hope is that you will be able to use the copy this blog will help you craft with all the larger systems and programs I have talked about many times past (like low-barrier offers, community outreach, cross marketing, list building, writing content or offer emails, and on and on…).

Sound good? Good. 
Let’s jump right in.

1) Getting Started

I’m an author, a blogger, a writer, and whatever else you want to call someone who strings words into sentences for people to read. So, let me tell you right now, few understand writer’s block better than I.

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This is Why You’re Losing All Your Personal Training Clients

You’ve done everything you’re supposed to do for your Personal Training or Boot Camp business:

You’ve found the perfect location at just the right price, you’ve bought all the equipment you need but haven’t spent too much, you’ve done the community outreach and cross marketing to build your mailing list and get the word out about your new business, you’ve created low-barrier offers to bring in tons of clients and sell them on long-term agreements, and your online marketing presence is absolutely kicking ass.

You’ve hustled, worked, and powered your way through every obstacle, problem and issueFBBC and your fitness business is perfectly set-up to be the next massive success in your area.

Fast-forward two months and you’ve lost nearly all your clients.

They abandoned you. They signed up for your classes, they were excited in the beginning, but the novelty wore off and nearly all of them, one by one, have walked out your door to never return.

Sound familiar? I sure hope not. But the sad truth is, I see this type of situation all the time.

And what’s most heart wrenching about watching a potentially fantastic fitness business crumble is that it is entirely avoidable! There are reasons why clients stay and why they leave. It’s up to you (with a bit of my help, if you’ll take it) to find out what those reasons are.

If you’ve had an experience similar to my example, what do you think went wrong?

Ever thought maybe those clients were just too lazy? Maybe none of them really knew what they were getting into, maybe your training was just too good, too advanced for so many newbies? Maybe they all ran out of money or your competition dropped their rates and your clientele all abandoned you for prices you can’t afford.

All of these reasons are surely possibilities, but there is one major factor we aren’t considering with each and every one of these possible explanations.


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How To Create and Sell Your Online Fitness Information Product

book-coverAt the end of last year, my wife sold 20,240 copies of her new cookbook The Recipe Hacker in just five days. I don’t know for sure, but I’m pretty sure it was some kind of online sales record. It was only 15 months ago that she started her online info business and within four months she was averaging just over $10,000 a month.

Now, her first ever published cookbook generated more than a quarter million dollars online in under a week. It would probably have done much more than that but the publisher was simply unable to keep up with the insane demand and couldn’t print any more books!

Check out the simple site I created to help her make all those record breaking sales:

So what was the secret to her big launch? 

And, more importantly for you, how can YOU replicate it? 

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Starting a Fitness Business – What You NEED to Know

Let’s get back to an old but favorite topic: Starting a Fitness Business. That’s why you’re here, right? Because you either own or are thinking about starting a fitness business?Starting a Business

And even if you are a personal trainer already running a business out of a local gym, have you ever considered branching out and renting your own space? I think most of us working as trainers come to a point in our career when we feel it’s time to make the move from a big box gym to something that provides us with more sense of independence and control.

Maybe you’ve been considering starting a Boot Camp business, maybe even a Fit Body Boot Camp if you think you’ve got what it takes. Maybe you want to open up a traditional but more community oriented gym?

Well, for those of you considering getting into this industry as an entrepreneur, and for those already owning a fitness business, I’ve got some real, practical tips that will be a huge help. As you are starting out and getting everything established with your new business there will be what seems like an endless string of options and obstacles. The decisions you make and the way you handle these obstacles will make or break your new business.

But you don’t have to go it alone. To help, I want to cover a few of the biggest issues new fitness business owners encounter and provide you with some advice that can save you a whole lot of time, money, and stress.

#1) My first tip begins with the basics: Finding the Right Location.

This is an incredibly difficult process and crucial to ensuring your success. I spend a lot of time and energy assisting my Fit Body Boot Camp owners when it comes to this issue. The biggest misconception I am constantly training out of people’s understandings is the idea that your boot camp or studio needs to have great street visibility.

Let me say this now so we all understand once-and-for-all— you do not need to worry about street visibility. Please, never pay ridiculous amounts of money to get into a commercial strip mall in a desirable, affluent area.

LocationYou aren’t Starbucks. You won’t be selling sandwiches or trinkets, you don’t need to be seen by tourists or drivers unfamiliar with the area. And residents never get in the car and drive around aimlessly looking for a fitness studio. Your location will be discovered by those who are actively looking. They will find you online, on Yelp, on Google Maps, all the places prospects look for services like yours. So don’t spend money you don’t need to spend on getting a hugely visible location. Instead, spend that money on resources that actually get people in the door. (More on this in a minute.)

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