A lot of the marketing advice I teach on this site concerns macro, big picture situations. We’re often exploring systems or ideas you can use to get your marketing started or boost what marketing you already have. But these are usually systems or tips that give you very broad insight or advantage.
Today, though, I want to get down to some nitty-gritty details.
And I’ve chosen copywriting for today’s in depth, detailed teaching because I think it’s one of the most feared tasks in the minds of fitness pros.
So I’m going to give you some easy to use, practical, and instantly applicable tips and advice for writing and designing your sales copy. And my hope is that you will be able to use the copy this blog will help you craft with all the larger systems and programs I have talked about many times past (like low-barrier offers, community outreach, cross marketing, list building, writing content or offer emails, and on and on…).
Sound good? Good.
Let’s jump right in.
1) Getting Started
I’m an author, a blogger, a writer, and whatever else you want to call someone who strings words into sentences for people to read. So, let me tell you right now, few understand writer’s block better than I.