CREATIVE FITNESS MARKETING IDEAS

    This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.

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How to Go From $20,000 a Year To Multiple Six Figures In Five Steps

If you were an attendee at Fitness Business Summit 15, if you’re a member of the 7 Figure Mastermind, or if you’ve recently joined the new Fitness Business Ignition Program, then you’ve heard of the incredible trainer who will be gracing us with a guest blog post today.

Anna Larson is one of those rare trainers and business owners who comes along and, with a bit of direction, obliterates every obstacle in her path. She’s a coaching client of mine and I couldn’t be more proud of how she’s been able to completely transform her business.

Anna_headshotPay extra close attention to her blog today because she’s going to walk you through the 5 steps that took her from losing thousands every month to dominating her competition as one of the most successful trainers in the country.

(And if you like Anna’s style then make sure you check out the Fitness Business Ignition Program. She’s one of the coaches for this incredible new program where you can get some of the same lessons and teachings from my 7 Figure Mastermind but for a price you can easily afford. Check it out here.)

Take it away Anna!

So tell me, how is your summer going? For a lot of fitness professionals, summer is a slower time in our businesses with people going on vacations, getting outside more, and not thinking as much about getting their workouts in.

Until a couple of years ago, I really dreaded summer— for me, it meant struggling to pay my rent, sitting inside my empty studio as my personal training clients would cancel all the time because something better came up, and wondering how I was going to be able to pay rent that month.

Summers depressed me, to be honest.

Now I love summer, though! I always have 15-20 new people starting every Monday at my boot camp. I don’t lead any sessions anymore because my trainers are doing that.

I get to talk to people in the community about doing things like fundraisers and giving back. I’m busy all day long with clients wanting to enroll in my program, and calls about people hoping there is a cancellation so that they can get in to my packed schedule.

What changed? Well, I’m going to share with you my top five systems for packing your fitness business full, no matter what time of year it is and making it massively profitable. Yes, as you might imagine I’m a coaching client of Bedros and in his 7-Figure Formula Mastermind group.

1. First, people need to know who you are and what you do.

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Why Would Anyone Ever Buy Your Personal Training?

Why in the world would someone ever buy YOUR training? Or any personal training, for that matter?

If your answer to this sounds anything like “to lose weight” then we’ve got some problems and you need to keep reading.

Healthy muscular young man. Isolated on black background

Listen, there are plenty of compelling reasons to buy your training, but they aren’t ever as simple as “I want to lose weight.”

I mean, sh!t, everyone wants to lose weight! They all want to drop a few pounds. They’re thinking about how they want to drop those pounds all day— as they shove 3,000 calories of carbs down their throats, drink 3 sodas, and some cake, they’re still thinking about how they want to lose a few pounds… that reason obviously isn’t strong enough to force change.

So what reason is going to be so compelling, so powerful, that those thoughts transition from “I need to lose a few pounds” to “I’m willing to spend thousands of dollars a year to get help with my weight loss?

That’s not an easy question to answer, is it? I mean… there’s a lot that needs to be going on inside the mind of someone who pulls the trigger and makes this kind of decision.

They need to feel good about you, first of all. You need to fill them with encouragement, motivation and energy that makes them feel warm and fuzzy about this purchase rather than afraid and insecure.

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Meet the Wealthiest Fitness Trainer in the World

strong young couple working out with dumbbells. Shot in studio on a dark background.

You’d think it might be Bob Harper or Jillian Michaels from the Biggest Loser TV show… but it’s not.

Or maybe Shaun Thomson (Shaun T), Richard Simmons (YAY!… lets all wear short, shorts fellas!), Billy Blanks, or maybe even Tony Horton from the mega popular P90X… nope, not them either.

Done guessing?

OK, I’ll tell you, but you probably aren’t going to believe this: the richest trainer in the world is none other than Tony Little… you know, the dude who first started selling the “Gazelle” on late night TV infomercials, rock’in the ponytail?

No joke, he is (by very, very far) the richest fitness trainer in the world!

Were you able to guess that? 

Here’s how he made all that cash according to the popular website The Richest:

Tony LittleTony Little; known for his expertise in fitness and his long, blonde ponytail. If you’ve ever stayed up late at night to watch television, chances are that you’ve caught one of Little’s infomercials. He’s known for his catchphrases that oddly stick to your psyche when trying to push out those last few reps in your workout (Can you hear, “You can do it!” chanting in your ear?). Tony Little’s infomercials have grossed just a little over $4 billion in sales, making him one of the richest fitness gurus of all time with an estimated personal net worth of $200 million.

$200 Million net worth is not a bad chunk of change, if I may say so myself. 
In fact, Tony’s personal net worth is over ten times that of the next richest trainer…

…but what made Tony so much wealthier than all the other “celebrity” and “infomercial” fitness trainers?

I’LL EXPLAIN WHY IN JUST A MOMENT. 

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Posted in Fitness Information Marketing, Fitness Marketing Strategies | Leave a comment
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Employees are the Worst Part of the Best Fitness Business

You built your entire business from the ground up, right? Heck, maybe you feel like you built it from underground up.

And sure, you’ve made some mistakes along the way. You weren’t always perfect but when it comes to your clients no-one can connect with them, encourage them, or train them better than you can.

Post 66But your business is growing. Now, this is a good thing—you’re stoked about having new business and making extra revenue—but you’re stretched too thin.

There are new systems you never had to deal with before and you’re realizing that it’s time you dedicate yourself completely to marketing, delegating, and selling. Your business absolutely needs you to step off the gym floor and into your office so that you can really start growing the way you want.

So what should you do? You’ve got one option, right? You have hire trainers to take your place and train your clients.

Now, since you’ve read the title of this post you should realize that this is a very, very dangerous thing. Think about it: you’re taking the foundation of your business, the most important task that gets each and every one of your clients to pay, stay and refer, and you’re handing it off to some stranger.

You’re basically saying, “Hello there person I’ve never met, this piece of paper says you’re great and you’ve told me you’re great (and you’re a personal trainer so you probably don’t have much of an ego, right?) so you must be perfect.

“Here, take my money and the responsibility of keeping my entirely livelihood and life’s purpose form crumbling down around me.”

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Posted in Fitness Business Systems, My Two Cents | 4 Comments
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Are You a Fake?

You’re either an entrepreneur or a fake!

That’s how I started my presentation last weekend at the TT Summit in San Diego.

The ballroom was packed full of fitness pros and I was there to teach them how to double… and even triple their success in half the time they thought was possible.

I shared five truths that would create massive success and force multiply their marketing results.

Here’s one of those truths…

If you think that competition is healthy then you’re nuts!

Post 41I assume that you believe that you’re a great trainer, right?

I assume that you believe that everyone who’s looking for fitness and fat loss in your community is best off training with you over anyone else, right?

I assume that you deliver the results and service better than any other gym, boot camp or training studio, right?

I assume that you care for your clients and want to see them succeed more than any other trainer would.

SO THEN, WHY DO YOU THINK COMPETITION IS HEALTHY?

Why allow YOUR prospects to potentially find and hire your competitors over you if you’re clearly the better trainer?

After all, if you’re the best at what you do, and you deliver the results, service, and community then you have an obligation, and in fact, duty to make sure that EVERYONE who’s looking for a fitness and fat loss solution in your community works with you and NOT with your competitors.

And by believing in the lie of “competition is healthy”, you’re effectively saying that you don’t give a damn about your prospective clients…

…and even worse, you’re saying that you really don’t believe that you’re as good as you say you are…

IN WHICH CASE YOU’RE A FAKE.

As best selling author Grant Cardone says; “if competition is healthy, then domination is immunity”.

#truth

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12 Killer Email Marketing Secrets for Fitness Professionals

7FFMM1.2I JUST got back from our incredible 7-Figure Formula Mastermind at the beautiful Bellagio Hotel in Las Vegas. (Literally, I just walked in the door and I’m so exhausted!)

It was all worth it though because of the valuable knowledge and powerful motivation we shared with our awesome Mastermind members— I’m so excited about the growth and success they’ll see in the coming months!

I absolutely love these meetings, they’re what I live for! Helping Fit Pros just like you become more successful, gain more freedom, and live a better lifestyle is my life’s calling.

7FFMM2And that is exactly why I get so upset, so hurt and pissed off when I find out that you’ve been ignoring one of my most important lessons! I just want to make your life better, and you say that you value my teachings, so why aren’t you following them?

Are you lazy? Or do you just not understand why this one thing is so important?

But the things is, I’ve told you so many times how important this is (literally dozens of times between my videos, blogs and emails) so I don’t see how it’s possible for you not to understand.

Which means you just don’t care…

Alright, let me backtrack a bit here and tell you where I’m coming from with this.

As I sat amongst those 82 fitness business owners, some of the most successful around, I kept hearing them say the same thing over and over again. Here’s how it went:

     “Hey man, do you ever use email with your clients? I hardly send anything to my list.”

     “Nah, not really. I don’t mess with that sh!t, I hate typing!”

     ”Yeah I don’t really bother with that.”

Dude, ARE YOU KIDDING ME?!

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Posted in Fitness Marketing Strategies, Personal Trainer Email Marketing | 5 Comments
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Marketing that Actually Works for Your Fitness Business

I hate to break it to you, but if you’ve just bough 5,000 business cards and you’ve spent the last two weeks hanging flyers around your neighborhood, then you aren’t marketing your fitness business.

If you made a website and you’re telling all your friends about it, you aren’t marketing your fitness business.

Direct Response MarketingEven if you’ve bought a giant billboard and your huge face is plastered across the busiest highway in your state, you still aren’t marketing— at least, not in a way that’s going to work.

Marketing for your fitness business will only be successful if you use certain techniques and methodologies known to work for our industry. And that technique that you’ll need to master? It’s called Direct Response Marketing.

Forget everything you know about classic advertising. You aren’t going to be on TV, radio won’t do you much good, and you can’t just slap a slogan on a billboard or hand out a few flyers. No one knows you. They don’t know who you are, what you do, what makes you special, or why you’re definitely their best option. So you’ll have to teach them.

And THAT, friends, is Direct Response Marketing. Instead of a slogan it’s a full on letter, or series of letters (emails, in your case) that encourage prospects to join your training program.

And there are certain ways you need to write these emails that will encourage people to take action, to join your program.

So to help you acquire this skill and start putting together some marketing that works, we’re going to explore the ins and outs of Direct Response Marketing with 7 helpful tips.

Tip #1 – It’s All About the List

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Posted in Fitness Boot Camp Marketing, Fitness Information Marketing, Fitness Marketing Strategies | 3 Comments