This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.


The Checklist for Successful Fitness Marketing Email Copy

EMail MarketingHave you ever heard the story of how I made my first million dollars?

It’s pretty unbelievable, really— not because of the amount of money I made but because of the way I made it.

You see, I used the same techniques I am always teaching here on my blogs and videos. I had an email list, I had previously built rapport with a solid group of customers that liked, knew, and trusted me, and I sent out a product to this list that brought in my first million.

What’s remarkable, however, is that I made all this money with a list of only 4,300 customers. That means that within just a few days and with merely a few, well crafted emails, I was able to get just over four thousand strangers to fork out ONE MILLION DOLLARS.

Let me tell you, it literally made me feel like I had the ability to print money on demand.

Scary, I know. But there are a few key strategies that made this a possibility. First off, my product was great. This is essential if you want people to become your customers and stay your customers. Your email copy might be enough to get them to commit to the sale, but if your content is garbage you will be overwhelmed with refund requests and you will never get return customers out of any of those disappointed buyers.

Secondly, I had dedicated a lot of time to building rapport. I built this list and maintained it for a while before I ever tried to sell (more on this in a minute).

Lastly, I wrote fantastic, irresistible, unstoppable marketing emails.

Why should you care?

Because I just put together a checklist of all the elements you need to make your email copy incredible too. But before we get to my list, we need to lay some groundwork. I’m going to teach you the fundamentals of email copy so that you are familiar with the terminology and basic components. Continue reading

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What is the Next Level of Your Fitness Marketing Plan?

Now is the time to start working on your fitness marketing plan for 2015. If you wait until January to set new marketing goals and map out a plan, you’ll start the year already behind.

Yes, I know that the holidays are almost here and time is going to be especially hard to come by, but it only takes a small block of focused time to decide what your goals are for your fitness business, which steps will get you there and how your marketing will play into that.

Taking your business to the next level should always translate into increasing your revenue. I’m not talking about looking better, I’m talking about performing better.

Screen Shot 2014-11-13 at 1.25.01 PMBy making these decisions now, you give yourself time to put together everything you need and nail the details down a bit more. You also set yourself up to hit the ground running in 2015.

Your goal should always be to take your business to the next level. In order to do that, you’re going to need to take your marketing to the next level as well. That doesn’t necessarily mean spending more time and money on marketing, although it might. It often means trying new marketing strategies, going after a specific market, adding new services or programs or improving marketing strategies that you already have in place.

Here are some ideas to get you going and get your mind focused on what I mean by taking your fitness marketing to the next level so that you can take your income to the next level. Continue reading

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9 Absolutely Essential Principles of Every Successful Business

I’d like to introduce you to someone.Rich Trainer

Meet my good friend Marvin; he’s the richest personal trainer on the face of the planet.
Marvin is known around town as a stand-up, first class kind of guy because he’s built a reputation for himself. Marvin’s clients get results. They tell their friends, family and co-workers about his training programs because he’s the best at what he does. In fact, referrals are Marvin’s number one source of new clients.

Marvin’s clients pay top dollar because, in addition to delivering results as promised, Marvin offers something other trainers in his area don’t: an awesome client experience.
You see, Marvin is more than just a personal trainer. He’s a marketing expert, and the “thing” he’s best at marketing is fitness and fat loss. He doesn’t sell personal training— he sells OUTCOMES.

And that is what differentiates him from all of his competitors.
Because while his competitors sell on price and product, he sells on results and experience, and that puts him in a category of one. This is also why he is able to charge more than any other trainer in his area and never compete on price.

Marvin is what I consider ‘Best in Class,’ and his business is rock solid proof of that fact.
You’re probably wondering why I don’t talk about Marvin more often. Well, that’s because ‘Marvin’ doesn’t really exist. I just made him up right now. He’s merely a figment of my imagination.

But there are, in reality, a bunch of other fitness pros just like Marvin who are as real as the air you breath

And just like my fictitious Marvin, these individuals are absolutely rocking it with hugely successful businesses. They produce multiple six figure incomes, some up to seven, and they have personal satisfaction and freedom because they’re living their passion each and every day. Continue reading

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Starting a Boot Camp Business and Taking it To $100,000 Your First Year

I talk to a lot of people throughout my work week who are either one-on-one trainers or in another industry altogether and they’re thinking about starting a boot camp business. But many of them do one of two things: they either assume what they have to do is open their doors and sit back or they look at people who are earning six and seven figures and assume it took those people ten years to get to that point.

Well, I’m here to tell you that there’s a formula to starting a fitness boot camp and making it very successful. Sitting back is not part of that formula in the beginning, though it can be a big part of your lifestyle later on. However, if you follow the formula, it won’t take you anywhere near ten years to earn six or even seven figures. A lot of our Fit Body Boot Camp owners made $100,000 the first year and some of them much more than that.

Screen Shot 2014-10-19 at 9.47.14 PMSo here’s how to start a boot camp and get it to $100,000 very quickly:

1 – Treat it like a business from the beginning – not a hobby.

If you go into this treating your business like a hobby, that’s all it will ever be; an expensive hobby. Forget about running boot camp sessions in the park on the weekends. You’ll never make much money and you’ll have a hard time making it sustainable, if you even find a place that will let you do it. Bad weather, liability issues and community events all have a way of knocking you off your feet when you try to run a business in someone else’s back yard.

2 – Make your location simple and cheap.

You need your own location, but you don’t need anything fancy or huge. Find the best deal you can and limit yourself to about 1500-2000 square feet of space. You only need about 1000sf of workout space, a bathroom and a little space for your office. Find a landlord you can negotiate with and ask not only for a good rent but also for bonuses like a few months’ rent free, improvements on the space, or rent credit for making your own. See if you can get a three-year lease at a lower price than a one-year lease.

You also don’t need a ton of equipment. Most of the best boot camp equipment is small-ticket items like ropes, balls and dumbbells. Continue reading

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Do You Spend Time or Invest In It?

The greatest gift that you were given in life was given to you for free…

…and that may be why most people don’t value it.

Here’s an article I just read by Training For Warriors creator Martin Rooney that brings the message home perfect. This might be something you want to share with your clients, too.

When you were born, you were given the greatest gift in the cosmos. You were given a life of time. Most people, however, don’t value their time. Perhaps this is because this great gift was given to us for free.

Think you are smart enough to avoid “spending” your time?Screen Shot 2014-08-07 at 10.36.22 PM

Maybe not.

In fact, many people spend huge amounts of their time each day without any return on investment. When you spend your time in front of the TV, searching aimlessly on the internet, eating the wrong food or hanging out with the wrong people, you are spending time with no real hope of a positive return.

The short-term return of a cheap laugh, sugar rush, or extra pound of fat may feel good at the time, but is worthless for a trainer (or anyone for that matter) in the long term. A successful life is not created when you simply spend time. Success happens when you invest your time. Continue reading

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The Art of Selling by Giving – How to Sell Personal Training by Giving to Others

I’ve never made any secret of the fact that I truly believe we should do what we can to help others, that we should always focus on adding more value to people’s lives or that sharing the fruits of our success is just the right thing to do. All of our Fit Body Boot Camp locations are encouraged to work with non-profits in their communities. All of my companies are active in supporting national organizations we believe in. But you can also do a great deal to grow your business this way and I want to share with you how to sell personal training by giving to others.

I’m going to give you real examples of how I personally and many of my FBBC owners have done and are doing it and I’m going to share principles that I have seen proven time and time again.

Screen Shot 2014-08-05 at 10.17.40 PMGiving to Your Community
Actively pursuing or creating opportunities to serve your community, your neighbors and non-profits in your area is one of the single best things you can do to grow your business. Let me give you a few examples. These are all things that I have done or that some of my most successful FBBC owners have done.

A local elementary school is holding a fundraiser for a new playground, so you volunteer to conduct some free boot camp sessions for both kids and adults.

What happens? You get written up in the local paper for being a great citizen and new clients sign up because you’ve created credibility and trust by caring about local kids. Plus, a bunch of teachers and parents sign up because they had a great workout with you at the fundraiser.
You hold a 10, 14 or 28 day challenge at your boot camp, giving a portion of the proceeds to a local women’s shelter.

What happens? You get written up in the local paper for being a great citizen with a killer workout program. New clients sign up both because of the challenge and because you’ve built credibility and trust by caring about women in need. Most of the people who participate in the challenge sign long-term contracts because you rock. Continue reading

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Consulting Spike TV Gym Rescue Show

Exactly a year ago I was doing something that I had never done before…

…something that put me way out of my comfort zone, I was consulting on a reality show for Spike TV called Gym Rescue.

If you’ve ever seen any of those “expert saves failing business” makeover reality shows, then you have a good idea of what I’m talking about.

And now that Spike TV announced air dates I can “officially” talk about it.

Screen Shot 2014-07-07 at 11.55.02 PM(BTW, the air dates for Gym Rescue are August, 10th, 17th, and 24th)

You might have seen Spike TV’s popular Bar Rescue show, where host Jon Taffer, a bar consultant, will take over a failing bar and within a week he’ll transform it into bar that has the ability to succeed.

Gym Rescue is a spin off of that.

Now, Jon is one very dynamic dude…

One minute he’s cool and chill and the next minute he’ll lose his $h!t and get into a full on, face to face, spit flying screaming match with the bar owner.

It’s a reality show after all, so that kind of drama keeps the viewer engaged.

But they couldn’t talk me into flying off the handle like that no matter how much they offered to pay me.

No thank you.

So I negotiated the position that I enjoy best (behind the scene consultant). Continue reading

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