This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.


Marketing that Actually Works for Your Fitness Business

I hate to break it to you, but if you’ve just bough 5,000 business cards and you’ve spent the last two weeks hanging flyers around your neighborhood, then you aren’t marketing your fitness business.

If you made a website and you’re telling all your friends about it, you aren’t marketing your fitness business.

Direct Response MarketingEven if you’ve bought a giant billboard and your huge face is plastered across the busiest highway in your state, you still aren’t marketing— at least, not in a way that’s going to work.

Marketing for your fitness business will only be successful if you use certain techniques and methodologies known to work for our industry. And that technique that you’ll need to master? It’s called Direct Response Marketing.

Forget everything you know about classic advertising. You aren’t going to be on TV, radio won’t do you much good, and you can’t just slap a slogan on a billboard or hand out a few flyers. No one knows you. They don’t know who you are, what you do, what makes you special, or why you’re definitely their best option. So you’ll have to teach them.

And THAT, friends, is Direct Response Marketing. Instead of a slogan it’s a full on letter, or series of letters (emails, in your case) that encourage prospects to join your training program.

And there are certain ways you need to write these emails that will encourage people to take action, to join your program.

So to help you acquire this skill and start putting together some marketing that works, we’re going to explore the ins and outs of Direct Response Marketing with 7 helpful tips.

Tip #1 – It’s All About the List

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Posted in Fitness Boot Camp Marketing, Fitness Information Marketing, Fitness Marketing Strategies | 3 Comments

Successful Personal Trainers Aren’t Afraid to Take Action. Are You?

I recently read a Facebook comment written by a young woman responding to one of my posts. This post was about how much money personal trainers make and how there is a genuine method for becoming a financially successful fitness professional.

But her response was expressing an… opposite opinion. She talked about how she tried personal training but that the market was unfair. She claims there are too many trainers out there, flooding the market and making it impossible for her to succeed.

FB Comment - Take Action

“I wanted to do this so badly,” she said, “but the flooded market and the fact that there are so many better than me turn me off.”

She finished with a sentiment that really got to me: “It makes me sad because I’m a very personable teacher but people want big bodybuilders and hot ex marines.”

This girl’s comment had such a strong effect on me because it’s a perfect example of how success is entirely based on mindset, work ethic and attitude.

FBS2See, I watch aspiring personal trainers succeed every day. I mentor some of them, but many of them are complete strangers. They come from all walks of life, from different countries and they are all completely different kinds of people, but they find success in the fitness industry nonetheless. (And very few of them are bodybuilders or marines…)

So how is it that all of these different types of people are able to find success in a flooded market that favors only certain individuals?

The reality is that this poor girl and her comment are dead wrong. It was never the market or her ability that made her fail— there was one thing and one thing only that brought on her failure: her attitude!

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Posted in Fitness Business Systems, Mindset and Self Improvement | 4 Comments

Negativity is Killing Your Fitness Business

I could tell you how amazing you are 20 times over and you’ll never listen to me. I could explain how I think you’ve got everything it takes to succeed, how you’re already doing great but you’re going to do better, and for the most part you’ll probably ignore me: in one ear, out the other.

FBBC5But a stranger could walk up to you off the street or walk into your fitness business and tell you that you’ll never succeed, that you don’t have what it takes to make it, that you’re already a failure, and you’ll probably remember that day for the rest of your life.

That’s just how we work (for the most part, anyway). We ignore the positive messages in our life and choose to focus on the negatives.

But it doesn’t have to be that way!

And it really shouldn’t. How do you expect to motivate yourself every day if you’re focusing on all the people who say you’ll never make it? Where will you find the drive and determination to grow your business when your thoughts are focused on what you can’t, rather than what you can do?

You have to make the conscious decision to force the negativity out of your life and focus on the positive.

Negativity is a noose around your neck, tightening and tightening as you struggle to get free. It’s like a ball and chain around your ankles that gets heavier the harder you try to run.

It’s crippling— so get rid of it.

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Posted in Mindset and Self Improvement, My Two Cents | 4 Comments

The 5 Worst Fitness Business Mistakes You’ve Already Made

I know it sounds crazy but whenever I start consulting new clients I usually spend the first few meetings doing the same thing: correcting the exact mistakes I’ve encountered with pretty much every fitness business I’ve ever helped. I’ve come to find that owning a business in the fitness industry comes with certain pitfalls that, try as you might, you’ll most likely fall into.

gym-fail-0012There are certain assumptions we all make or certain perceptions we all share that force us to make the same mistakes over and over again.

Lucky for you, I’ve already worked through most of these issues dozens of times, I know exactly how to solve them, and I’m just about to tell you precisely what to do.

If you’ve committed any of these mistakes, don’t get down on yourself for it— I made the same mistakes once upon a time too…

But now that you’ve found this article you don’t have any more excuses to continue doing things wrong. Check out what I have to say about these issues, find out if any of them apply to you, and make the changes your business needs.

Mistake #1: Refusing to sell weight loss.

Here’s a touchy one. Now, as you’ll know from many other posts on this site, it’s imperative, for the success of your marketing and your business, to highlight your specialization. And I realize that many of your businesses do not specialize in weight loss. And that’s great— nothing wrong with that.

But the truth is, many people looking for a personal trainer or a boot camp membership (or better yet, people who aren’t even shopping for training) don’t care about their overall health. Unless they are specifically there on doctor’s orders, odds are, they aren’t very concerned about living a healthy lifestyle; they just want to lose weight. So even if you specialize in holistic nutrition, women’s fitness, body building or whatever, there will always be prospects who just want to know you’re going to help them drop some pounds.

That isn’t to say your specialization doesn’t matter, because it’s very important for your marketing and differentiation, but that doesn’t mean you should avoid reminding prospects that you can help them look better naked.

It’s what a lot of people need to hear before they’ll purchase.

Mistake #2: Selling Without a Sales Process

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Posted in Fitness Boot Camp Marketing, Fitness Business Systems | 2 Comments

The Future Shouldn’t be a Mystery

“Where do you see yourself five years from now?”

Wow. What a question. It’s just about as cliché as an interview can get and it’s usually answered with responses just as trite.

But humor me. Ask yourself (don’t worry, I’m going somewhere with this) where you see yourself or where you think you will be exactly five years from now.

Go ahead, take as long as you need, I’ll wait.

the futureDone thinking? Good. You’ve just predicted your future.

Did you even know you could do that? It’s a weird thought, but you’ve just predicted exactly what and who you will be five years from now.

And if you’re thinking to yourself, “well, that’s not true. I didn’t predict anything, that’s just wishful thinking,” then you did it wrong. Because this annoying little question that underpaid middle managers use to trip up recent college grads is actually an incredible tool you can use to dictate your future.

But you have to do it the right way.

You can’t just say, “I’m going to be an astronaut in five years,” and then BOOM, your on the moon. It’s a lot more complicated than that.

So let’s look at some of your answers and find out the right way to turn these predictions into reality.

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Posted in Mindset and Self Improvement, My Two Cents | Leave a comment

7 Do-or-Dies of Selling Personal Training

Selling, contrary to what many non-sales people often think, is not a magical gift that only a certain few possess. It isn’t about superhuman powers of perception or manipulation, and it doesn’t require decades of training. While it definitely isn’t the easiest thing you’ll ever learn, it does, however, follow a relatively rigid formula.

sales formulaAnd you can learn that formula.

Rather than intuition or natural talent, learn to see sales as building blocks and memorization. Once you begin to understand the components of a sale, you’ll be able to reproduce a positive outcome over and over again.

To help you get started, I’ve put together seven of the most important components of any sale. Start memorizing and practicing these essential building blocks, and you’ll begin to understand the successful sales formula.

Component #1

Become the Assistant Buyer.

Break down your perception of yourself as the salesperson and start picturing yourself as the assistant buyer. So what does that mean?

Think of it this way: Imagine one of your good friends has just moved across the country and is searching for a new personal training program. He’s sent you an email explaining all the options around him and he wants your advice on which program is best for his needs. Because you know each other well, your friend trusts you. He feels that you will know what his needs are, what he can afford, and which program will get him the best results. So you make a couple recommendations and he makes the purchase based on your guidance.

Make your prospects feel exactly like a friend asking for your advice.

You aren’t trying to convince them that they need this program with so many sessions. Instead, you are doing them a favor and recommending a particular option based on their wants, based on their needs, and based on what you know about them.

Be the helpful expert rather than the pushy salesman.

Component #2

Learn what the prospect wants and sell it to them.

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You don’t Sell Enough Because You don’t Love Enough

Reciprocation. It’s a powerful societal force that links communities together and keeps our deep seeded selfishness from destroying our collective relationships.

Think about it: When you do a huge, inconvenient favor for your friend, is it because you really desire to? Or is it mostly because one Saturday two years ago he was the only one who showed up to help you move?

reciprocationSure, we enjoy performing selfless favors for those we care about. But what happens when someone keeps asking you for favors yet refuses to reciprocate whenever you ask for help? That person stops being someone you really care about, right?

And how would you feel if you heard everyone talking about how you refused to help a friend who has helped you in the past?

No one wants to be labeled a moocher, a user, a deadbeat. These are the dregs of our society, right? Those who take and never give back.

You and I, all of us, we will go through a whole lot of trouble to make sure we are never considered to be this kind of person. We might even go as far as spending a bit of money or considering a service because we feel obligated by the rule of reciprocity.

If a light bulb hasn’t gone off in your head by now, listen up: the rule of reciprocity will help you sell fitness.

Now, before we go any farther, let’s have a quick chat about ethics. This strategy is powerful, but that doesn’t make it dishonest. I’m going to show you how generosity and genuine care will help you make more sales. When people see you as a giver, rather than just a taker, they will be more willing to do business with you. If you abuse this strategy it won’t work; prospects will see your ill intentions from a mile away.

Alright, here are four strategies for benefitting from the rule of reciprocity with your boot camp, group training, or one-on-one training business.

#1 – Swag

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Posted in Fitness Marketing Strategies, Fitness Sales Systems | Leave a comment