You built your entire business from the ground up, right? Heck, maybe you feel like you built it from underground up.
And sure, you’ve made some mistakes along the way. You weren’t always perfect but when it comes to your clients no-one can connect with them, encourage them, or train them better than you can.
But your business is growing. Now, this is a good thing—you’re stoked about having new business and making extra revenue—but you’re stretched too thin.
There are new systems you never had to deal with before and you’re realizing that it’s time you dedicate yourself completely to marketing, delegating, and selling. Your business absolutely needs you to step off the gym floor and into your office so that you can really start growing the way you want.
So what should you do? You’ve got one option, right? You have hire trainers to take your place and train your clients.
Now, since you’ve read the title of this post you should realize that this is a very, very dangerous thing. Think about it: you’re taking the foundation of your business, the most important task that gets each and every one of your clients to pay, stay and refer, and you’re handing it off to some stranger.
You’re basically saying, “Hello there person I’ve never met, this piece of paper says you’re great and you’ve told me you’re great (and you’re a personal trainer so you probably don’t have much of an ego, right?) so you must be perfect.
“Here, take my money and the responsibility of keeping my entirely livelihood and life’s purpose form crumbling down around me.”