This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.


How to Grow a Personal Training Business

Every morning I go through the same ritual…
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…I wake up, shower, see my kids off to school and then I sit in my favorite spot on the sofa looking out the french doors at the pool, trees, and flowers in my backyard.

It’s kind of an open eyed meditation I suppose, and I just clear my mind and let the organic thoughts come to me in any order that they will.

Sometimes this lasts three or four minutes… and other times as much as 20 minutes.

But this morning I was thinking about you.

I was thinking about why you got into the fitness industry and what makes you stay in it even when times get tough.

See, many people don’t know this but I was never supposed to be a personal trainer.

In fact, all throughout high school I had planned on going to a technical school to become a smog technician.

(Here in California cars are required to pass a smog test. If they’re considered “gross polluters” then they’re taken off the road. My job as a smog tech would have been to test cars, and if they passed I’d certify it so that you can renew your registration. And if your car didn’t pass smog then I’d recommend repair.)

While in smog teach school I realized I had nothing in common with the other dudes in it.

They smelled of cigaret smoke, had beer bellies, and ate like crap by the truckload.

I had just lost 25 pounds in the previous year and daily workouts and eating right had become a normal part of my life… a priority.

I just couldn’t see myself working in a garage surrounded by these dudes for 8 hours a day…

…and so I dropped out and decided to get certified as a personal trainer where I could help others.

It only took me four tries to pass the ACE exam (stop your laughter… I’m a poor test taker lol).

Once certified I knew I wanted to help others achieve their fat loss goals by teaching them how to make better food choices and making daily workouts a priority in their life.

Probably a lot like you, I struggled at first.
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In fact, the first six months as a certified personal trainer I only had three clients.

I’d drive to their homes, train them three times a week in the mornings and then go to my day job as a dinner cook at Disneyland.

I hate to admit this… but I spent more money at Kinkos having business cards made than I ever did on market.

When I couldn’t for the life of me figure out how to get more clients, I bought a pair of Lang body fat calipers and then changed my business cards (for the third time) by making the ACE logo on them bigger in hopes that somehow those two things would yield more clients.

At one point when I desperately needed more money I got a job on the weekends as a bouncer.

I was “that” guy… the personal trainer who had the day job as a dinner cook and a weekend gig as a bouncer just to make ends meet.

(I’ve got some colorful stories to share with you about my days as a bouncer… lol. That will have to be a blog post for another day though.)

My point is this… no matter what I stuck to it.

I knew I wanted to make personal training my career and did what I had to do to keep training the three clients I had.

Thank God for my fourth client, after signing up with me he brought me a cassette tape (google it if you don’t know what a cassette tape is) and on it was this guy Tom Hopkins teaching the fundamentals of sales.

That one tape changed my life… like literally changed it. Continue reading

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Products and Services I Trust In the Fitness Industry

Hey, I want to thank you for giving me the opportunity to help you with your fitness business over the years.

It’s because of you that I get to do what I’m most passionate about – which is to help other fitness pros build successful businesses.

And if you attended Fitness Business Summit 14 last weekend, thank you for coming out. It was a life changing event for attendees and for me personally because it always reminds me why I do what I do.fbs

And if you missed FBS14, you’re in luck. Next week we’ll make the video footage of FBS14 available for sale so that you can get all the business building and client getting information that was shared over the three day weekend.

On that note, I also want to thank our Fitness Business Summit 14 sponsors because without them the event wouldn’t be as amazing at it was. For those of you who don’t know, I only invite sponsors whose products and services I use and trust.

In fact, some of the sponsors from FBS I’ve known and used their products for nearly a decade. So these aren’t sponsors who just give us money to get in front of our attendees, these are sponsors who I use, who I refer, and who I know bring value to our industry.



They’re the best at helping you create and send meal plans and grocery lists to your clients smart phones in minutes. DietMaster Pro Nutrition & Meal Planning Software are what we use to create meal plans for our FBBC clients.

Schedule your private 30 minute DietMaster demonstration by clicking here. 


Practically all of our 100K Info Mastermind members sell their programs on the Click Bank platform. Click Bank is the way to turn your passion for fitness into an online business.


Need software to automate billing, scheduling, and track memberships? Not happy with the software you have? Try myVolo software. Book a live demo or Call then at 866.303.1038


A proven Nutrition Business in a Box for fitness pros. Two programs that scale that to the masses to make you more money. get immediate success with their turnkey nutrition business. Check out the free “how to” report here.  Continue reading

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Behind the Scenes at Fitness Business Summit 2014: Day Three

Day 3 and Fitness Business Summit 2014 is in the books!

Holy smokes it was a half day but once again JAM PACKED.

Here’s something you should know: FBS is know for “out of the box” presentations and speakers. Not just your average every day crap.

photo 1We like to go outside of our industry to get some of the best speakers possible to help improve your business. This year we tapped Linda Domniguez who was been hired to speak to the FBI, NSA & Secret Service (just to name a few) on the power of personality types, body language and micro expressions. And this morning her shared those secrets with us and how we can use these techniques to better communicate with our clients and prospects.

Oh yeah, she also my mom. (true story)

photo 2After that coolness Bedros took to the stage once again and taught us how we can easily sell *BIG* ticket programs – of you know the key techniques.

Then Sean Barker told his story of rising from depths of a working in a mine in Canada (literally) to owning multiple FBBC’s and living the life of his dreams.

Then it was time to give my car away – the 2014 Land Rover for a year. This year it went to a very deserving and very grateful Dallas Wicker. Congrats buddy!

To wrap up the weekend Bedros took some “hot seat” questions where he answered people most pressing business questions on the spot. It is ver cool to actuall see the “AH HA” moment on someone face when they realize a simple change can transform their life.

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This was an incredible year, and if you were not here you really missed out – not only on a great experience but the chance to improve your business and life by taking the advice of the amazing line up of speakers. Do yourself a favor – make a commitment to yourself to show up next year. Come hell or high water – BE HERE. You, your clients and your family will be glad you did.

Check out this video for some “behind-the-scenes” action.


PS: See you at FBS2015!




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Behind the Scenes at Fitness Business Summit 2014: Day Two

Hey gang, Josh Carter reporting once again from behind the scenes at Fitness Business Summit 2014.

photo 1So how do you following a full day of solid content and top notch speakers? With *ANOTHER* day of top notch speakers and amazing content of course!  And Bedros did not disappoint.

Th Godfather of the fitness industry Craig Ballantyne started us off by teaching us how to create a 6 figure income stream by creating an online product – and how it is actually SELFISH of you if you don’t!

Then fellow Canadian, Cabel McEderry took the stage to share how he not only runs a 7 figure fitness business, but has also helped others open 17 new locations in the past 16 months.

photo 2Then *YET ANOTHER* Canadian (I think it is a conspiracy) Rob King was brought to the stage to accept the award for personal trainer of the year. Congrats Rob!

Dr. Mark Costes was next up and shared his secrets on how he transformed his business form Offline to Online in less than 12 months (and how he made 7 figures in the process.)

Unfortunately, the next scheduled speaker, Jason Furruggia (not a Canadian), had come down with some serious GI issues and couldn’t make it. So yours truly (also not Canadian) stepped in and showed the packed house how to open the floodgates on Facebook traffic. Although it was last minute I think I did a pretty damn good job :)

Then it was Sonya Gonzales’ turn. Now this is a woman who went from sleeping on a friend’s couch, having house foreclosed and having her car repossessed to no having 2 FBBC locations and opening a 3rd soon. Talk about a turn around.

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To finish of the night we returned to the Godfather Craig Ballantyne who went into Part II of his presentation on how to create a 6 figure online business through info product creation. It was an incredible day with incredible speakers and even more incredible trainers in attendance.

Check out this behind the scenes craziness in this video-

Stay tuned, one more day of FBS 2014 is on the way…


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Fitness Business Summit 2014: Day One

Hey Gang, Josh Carter reporting in from Day One from the biggest fitness business event of the year: Fitness Business Summit 2014.

Once again I am honored to MC the most prestigious fitness marketing in existence and it is my pleasure to once again bring you these behind the scenes videos.

photo 2This year we are literally at capacity with near 600 of the top trainers form all over the world in attendance. The room it packed to the rafters.

It’s funny, because each year I think there is now way we can have a better line of up of presenters yet EVERY YEAR it gets better and better and this year is clearly no exception.

The day started of with a special treat – the audience having their minds blown by having their minds read. Yes, twin mind readers were able to get into the heads of several audience members and pull of some amazing mind tricks. Then Bedros took the stage where he revealed to us all the importance of GSD (see the video to see what that is.)

Then 6 time MMA World Champion and movie star Randy Couture shared how he at the age of 36 was able to become one of the greatest fighters of all time and how we could apply these same strategies to our lives and our businesses.

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Then from a MMA champion to a trainer of MMA champions: Martin Rooney. Watching Martin speak is an event unto itself. The guy has so much infectious energy it is crazy. You can see what this guy has over 130 locations ins 22 countries and has taught over 1 million people how to find their inner warrior.

After lunch Dr. Peter Osborne, functional medicine expert and the go-to guy for gluten issues shared his secrets to his mutli-seven figure business and how we can easily deploy strategies to have a passive income of over 100k with a few simple tactics.

Then Dr. Cody Sipe told us how we can tap into the untouched gold mine of training older clients. There is a massive population of aging people in this country who desperately need our services. Something most trainers simply overlook, and it is there for the taking.

Then it was off to the VIP dinner and the cocktail party.  Watch this exclusive “behind the scenes” video to see how it all went down…

(this video is raw with some rough edits)

Come back tomorrow, more great exclusive content to come :)


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Avoid This Fitness Business Marketing Mistake

If I could go back in time and slap myself in the back of the head I would, because the mistakes I made when I was first starting out as a trainer damn near made me go broke.

I was doing what I see a LOT of trainers doing today; which is trying to be everything to every body.

I offered weight loss, weight gain, athletic training, injury rehab, 30 minute sessions, 60 minute sessions and the list went on…xbZkzeQ

For me, it wasn’t until I figured out what I was good at, who my market was, and what my product should be that my business began to grow, my profits multiplied, and I opened up a second, third, and fourth location.

And that’s what I want to share with you today…

Thing #1 is make your business model simple. Being known for one thing and being the best at that one thing gives you a distinct advantage because it makes your fitness business marketing funnel and sales process simple.

Plus, it keeps your message to your community crystal clear.

I can honestly say that’s one of the key things that makes Fit Body Boot Camp such a successful business model.

We do one thing and we do it better than anyone else.

Because of that, we know who to market to (and more importantly) who to repel.

We know where our best leads and prospects are and how to attract them into our funnel. That makes our fitness marketing process predictable.

We have a proven sales process that converts prospects into paying clients.

And because we do one thing and we do it better than anyone else, we retain our clients longer and they refer their friends, family and co-workers to us.

Sonya Gonzalez in this video is a great example of what I’m talking about.

So, thing #1 is to create a simple fitness business model that’s easy to run.

Complex models mean complex marketing, and complex selling, and complex everything.

Thing #2 is authority positioning.

Think about it…Screen Shot 2014-02-19 at 2.18.03 PM

A generalist makes mediocre money

A specialist makes a good income

But an authority on a subject makes the most and is highest in demand.

And when you position yourself as the authority in fitness and fat loss in your community, you not only put a velvet rope around your business, but you can also command a lot more money from your clients.

Yesterday I was talking to Ron, a coaching client from Huston, TX and he went on to tell me how after watching one of my coaching videos he decided to create what I call a “flag ship” product and recently sold his first one for $4,000.

Up until then he only had personal training programs that ranged from a couple hundred bucks to a grand or so.

But because he’s done a great job at positioning himself in his community and because he had the confidence to create and offer a “flag ship” product, he was able to sell his first one within days of offering it.

I have no doubt that he’ll be doing more of that… Continue reading

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Core Training for the Aging Spine

Guest Post by Cody Sipe, PhD

Training the core properly is very important for mature adults.  The spine undergoes many degenerative changes with advancing age that can lead to increased potential for injury.  The core musculature is responsible for supporting the spine, providing 3-dimensional stability and reducing compressive and shear forces. Screen Shot 2014-02-13 at 5.32.15 PM

However, many traditional exercises that target the abdominal and lumbar muscles create high compressive and shear forces thus increasing the chance of injury (acute or chronic).  The Functional Aging Training™ model (the foundation of the Functional Aging Specialist Certification- a personal training certificate designed to help you tap into this market) teaches how to train the aging core safely and effectively.

The potential danger of any type of core training is that mature adults may have diagnosed or undiagnosed conditions that could be exacerbated by certain types of exercises.  Low bone density (osteopenia or osteoporosis), microfractures, degenerative discs, disc herniation, stenosis, excessive lordosis (swayback) or kyphosis (hunchback) and arthritis are potential issues.

Given all of these changes it is important to train the core musculature in a way that:

·         Builds endurance
·         Improves spinal stiffness without compressive loading
·         Prepares for 3-dimensional forces
·         Integrates upper and lower-body movements

Core Misconceptions

Many trainers errantly believe that just because their client is performing an exercise on an unstable surface they are effectively training the core.  I hear them use all of the right phraseology (“The core must activate three-dimensionally in order to stabilize the hips and spine while standing on the unstable surface.  It causes increased co-activation of these muscles which is very functional.”) which sounds really intelligent but is, in actuality, usually wrong.

Unstable surfaces, IF USED CORRECTLY, can increase core muscle activation but it DOES NOT GUARANTEE increased core muscle activation.  Take, for example, performing a bicep curl on a high-density foam pad (which seems a very popular thing for trainers to do for some reason).

The philosophy behind this exercise says that by performing the arm curls on this unstable surface the core musculature must activate more than it would when standing on a stable surface in order to maintain trunk position.  However, the reality is that the ankle is really going to take care of the majority of instability from the foam pad since it is the first link in the kinetic chain.  There is very little challenge to the trunk in any direction (sagittal, frontal or transverse planes) so the core challenge is minor at best.

And really this is going to be the case with most exercises performed on unstable surfaces compared to performing then on stable surfaces.  That is, the ankle and knee are going to buffer most of the instability so that very little reaches the trunk.  Stable surfaces can be used very effectively (more effectively than unstable surfaces in my opinion) for attacking the core from multiple directions in a safe and functional manner.

Core Training Strategies

I have two primary goals for core training with mature adults which I address in more detail in the Functional Aging Specialist Certification (which you should consider if you’re learning how to be a personal trainer that caters to this market).  The first goal is to challenge core stiffness and endurance in all planes (sagittal, frontal and transverse) while holding a neutral spine.  Because of the potentially dangerous changes that occur in the spine with advancing age it is critical that we avoid excessive anterior flexion, lateral flexion, extension and rotation while under load. Continue reading

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