This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.

You Just Got Called Out AGAIN.

Are you a fitness entrepreneur or a “fitness WANTrepreneur”?

Again, don’t get mad at me. That’s not my word.

That’s from internet marketing guru Gary Vaynerchuk.

Have you watched that video yet? If not, watch it. If you have, watch it again.

Who is this guy?

He’s the guy who builds $50 million dollar businesses.

And that’s on one of his average days.

I have a lot of respect for Mr. Vaynerchuk. In fact, I watch the guy like a hawk to make sure my own businesses are staying on the absolute cutting edge of social media marketing. Like me, he’s a living example of the Immigrant Edge.

And now that he’s talking to your industry specifically, you’d better listen carefully. 

Now to be fair, I think he’s slightly overstating how bad the situation really is.

I know a lot of you are working your asses off, and some of you are even dedicating your time properly to your critical few tasks…

But I want to make sure that ALL of us are doing the right work in the right way so that we can dominate this industry and help the most people. 

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3 Reasons Why Your Mistakes Are Your Biggest Opportunities

I don’t need to tell any of you how badly things can go wrong when you run your own business.

I hear your horror stories all the time, and I’ve shared with you a few of mine.

The thing about these horror stories is that they all come from the same source…

You. Us. The bosses. 


That’s part of what it means to be a business owner and entrepreneur – anything that goes wrong in your business is ultimately your fault, or at the very least your responsibility.

And that might sound like a bad thing… but it’s really not. In fact, it’s a great thing.


Because every mistake that happens in your business is actually a big opportunity.

See, here’s the thing about us entrepreneurs: we’re human. And we’ve got a bunch of humans working for us. That means mistakes will absolutely happen.

And when those mistakes happen, the world will be watching.

Are you seeing the opportunity yet?

When mistakes happen, and the spotlight is on your business, you have the opportunity to really shine. You have the opportunity to show the world that you CARE and you know how to SOLVE PROBLEMS.

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3 Reasons Why You Should Out-Price Your Competition

You have a pricing problem. Specifically, you aren’t charging your clients enough for your business.

How do I know this?

Because I hear from personal trainers and business owners like you all the time saying you’re nervous about “charging too much.”

While I’m tempted to say that this is a symptom of a scarcity mindset, I’ll give you the benefit of the doubt this time and try to clear things up for you.

quality versus product price

After all, pricing can be a surprisingly tricky thing.

In fact, some of the things I’m about to say may seem counter-intuitive, but trust me…all of this stuff has worked for my business and it will work for yours too.

And while we’re on the subject of pricing, you may be thinking that if you price yourself too high your competition will come and undercut you with lower prices…

I’ll go into more detail about this below, but the short answer is that anyone who is chasing their prices DOWN is not someone you need to worry about.

So let’s take a look at my top 3 reasons why you should out-price your competition.

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2 Tricks To Grow Your Personal Training Business

I like fast results. I like figuring out how to hack things so that I can achieve the outcome I want even faster.

So whenever I can figure out a faster way to do something… I do it.

And so for you, I figured out a faster way to grow your fitness business, and it’s likely something that no one else in your community is doing.

2 Tricks To Grow Your Training Business

Have you heard the saying “small hinges swing big doors”? boiling kettle with dense steam

A great example of this is with water. At 211 degrees Fahrenheit water boils and you can cook in it.

But at 212 degrees Fahrenheit water turns to steam and can power a massive locomotive train.

Sometimes, just one degree of change can make a huge difference.

In your business there are two specific things you can do do right now that can make a world of difference in your lead generation, selling, client retention and referral generation – these, after all are the four biggest areas that impact your bottom line and massively multiply your income.

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You Just Got Called Out. What Will You Do Now?

I think every fitness guru now thinks they’re an entrepreneur…A lot of the same DNA that means being great at working out and disciplined map to being an entrepreneur, yet I find a lot of people that are strong at working out every day don’t put the same vigor and work into their business, which I find very intriguing.

Don’t get mad at me, those aren’t my words.

That’s a quote from marketing expert Gary Vaynerchuk, answering a question on a recent episode of his YouTube show. How successful is his internet marketing company?gary vee

Ask GE. Or Dove. Or Hasbro. Those are all former clients that have given them glowing case studies.

My point is that Mr. Vaynerchuk knows how to build a business and market a brand.

And he thinks it’s “intriguing” that so many of you can’t or won’t do it yourselves.

I don’t think it’s “intriguing.” I know exactly what’s going on and it’s heartbreaking.

And I want it to change.

Here’s what’s happening: you’ve turned your workout into busy work.

“But Bedros, how is that even possible? Aren’t you the one always saying I need to look the part?”

Yes, you do need to look the part. But odds are you already do, and you already know the most efficient way to stay in shape.

On your top 10 list of priorities, staying in shape is a 4 or 5. Successful people dominate their 1, 2, and 3. They NEVER let a 4 or 5 get in the way of those. 

With all due respect to Mr. Vaynerchuk, it’s time for you to prove him wrong…

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How Successful Fitness Trainers Think

How do you think you stack up against other fitness trainers?

Do you deliver better results than other trainers in your area?

Athlete muscular sportsmen man and woman with hands clasped arm wrestling challenge between a young couple Crossfit fitness sport training lifestyle bodybuilding concept.

Do you have better people and customer service skills then the other trainers?

So then why do these lesser trainers have more clients and make more money than you?
Simple… they do the ONE THING that you don’t.

Look, in a perfect world you’d make the most money and have the most clients simply by being the better fitness professional.

I wish it were as easy as that. But it’s not.

The fact that these other trainers, gyms and boot camps are doing better than you is proof that you are missing something big… something that can change the course of your fitness business and your personal income in a BIG WAY.

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9 Productivity Tricks You Can Use Now

In the next five minutes, your business is going to either make you a 7 figure income or it’s going to go bankrupt. No third option.

Okay, that’s not entirely true… but it’s also not entirely false.

The point I want you to grasp is that every second of your day is valuable.

That means if you want to make more money and earn yourself more freedom than ever before, you need to squeeze those seconds for every drop of value you can get.

It’s time for you to 10X your productivity.

Productivity Increase. Shift Knob. Concept of Influence.

How are you going to do that?

Like I said, every second counts… which means whatever changes you’re going to make need to apply to every second of your day…

Including this very moment!

To help you out with that, here are 9 productivity tricks you can start using right this second.

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