I’m going to tell you that you and me and German Shepherds have a lot in common.
“Whoa. Whoa. Whoa. Whoa. Whoa. What did you just say Bedros? I have something in common with a dog?”
You, me, and German Shepherds have a lot in common.
Here’s what I mean: I’ve got this beautiful dog. She weighs about 100 pounds. Her name is Cookie. She’s part German Shepherd and part American Mastiff.
Now here’s what we know about Cookie, and all German Shepherds for that matter: they require a routine.
If a German Shepherd does not have a daily routine, or a purpose, it starts to fall into a depression.
Very much like German Shepherd dogs, you and I require the same thing. Our purpose, our life’s work, our gift, is the thing that’s going to keep us going and keep us out of the depths of despair.
Do you understand that?
That’s why I say you and I have a lot in common with the German Shepherd, because believe it or not, if we are not living our life’s purpose, if we are not pursuing our true gift, then we’re going to eventually get depressed.
Save 50% on All My Client Getting and Fitness Business Programs On Black Friday Weekend!
This Sale Ends In:
Hey friends, it’s that time of year when you can grow your personal training or boot camp business and SAVE 50% on my best selling business programs.
A few years ago, I got into the spirit of Black Friday (reluctantly) and decided to have a sale on all of my best-selling fitness marketing, client getting, and business boosting programs and products. But rather than taking 20 or 30 percent off, I decided to cut the prices of all of my programs in half just for this weekend – AND I’M DONATING A PORTION OF THE SALES TO MY FAVORITE CAUSE: SHRINERS HOSPITALS FOR CHILDREN.
Now, if you don’t know anything about Shriners Hospitals, here’s what you need to know:
I’ve got a list of websites that are going to help you seriously increase your income, deliver better results to your clients, and all around just live a better life.
This list is contrarian compared to the sites that most personal trainers visit…
…however with over 100,000 trainers worldwide subscribed to my broadcasts…
…and 43,522 trainers who have purchased a course or program from me…
…and over 6,000 trainers who have gotten live training and coaching with me…
I have a pretty unique perspective on what the top earning and most successful fitness business owners do to become a part of the 1%.
And here’s what I’ve discovered: the most successful personal trainers (those who are making really good money, live a great life, and making a huge impact) spend most of their time on the web becoming well rounded trainers, coaches, marketers, entrepreneurs, communicators, and have a greater understanding of habit-based fat loss nutritional coaching.
Interestingly, the other 99% of our industry spends the bulk of their time on the same sites that got them to where they are now…
We only get one chance at this thing they call life.
So you need more clients. And you don’t need them “someday” – you need them soon.
Because, of course, that equals more money and more freedom for you to enjoy life.
Today I want to talk to you about getting clients, but specifically I want to talk to you about two unique ways that you can get clients.
It’s not exactly a marketing system, it’s more of a way of understanding your business you can then go, “Aha, that’s how I’m going to market.”
Check this out: this first thing is called figuring out your avatar.
Now, in my business, I know that most of the people who work with me are typically male and they’re around thirty-two to maybe thirty-three years old. Some are in their late twenties, but the ideal client that I get is maybe thirty to thirty-three, let’s say maybe even thirty-four.
They have their own personal training studio or fitness boot camp and they’re just now starting to plant their roots. Maybe they’re married, they’re thinking about having a child or two, and they realize…
I get a lot of questions from personal trainers who want to take their personal training business online, and you know what?
I think that’s a GREAT idea!
I’ve got several online businesses myself, and I’m a huge fan of them. I like knowing that I can make money even while I sleep. That’s true financial security right there.
In fact, online businesses are one of the best ways I know about for breaking the cycle of trading time for dollars.
See, the sad truth is that most people spend their whole lives trading time for dollars in the form of desk jobs or struggling businesses.
Turns out, that is a TERRIBLE deal. There are plenty of ways to make money, but time never comes back. Once you spend your time, that’s it! It’s gone!
So it only makes sense to try to hold onto as much of your time as possible while still making more money!
To me, that is the biggest advantage to becoming an online personal trainer, so let’s take a look at how it works!
I’d like to talk to you about a marketing strategy that’s really plaguing our industry and stopping fitness professionals from getting to that coveted 6 figures and even multiple 6 figures in their personal training and boot camp businesses.
The thing I want to talk to you about is the process of converting leads into paying clients.
What you might not know is that there’s actually a 3 step process for this works really well. That’s what I want to share with you here.
Here’s what happens oftentimes in our industry…
…we get really desperate when we need clients, so we’ll send out an email or we’ll advertise a personal training or boot camp program at a discounted rate.
We offer so many sessions for so many dollars, or so many weeks for so many dollars, and hope that people latch on and jump onboard.
The problem is that you’re missing 3 specific components and those components are the PIM method, P-I-M. It’s the Prospecting, Incubation, and Monetization process. You can actually call it PIM.
Here’s how it works: the very first part of this formula is prospecting.
Tony Soprano said it best when he said, “Remember when is the lowest form of conversation that any two people can have.”
You know what? I’m a big believer in that, and here’s why.
Lots of people these days are living in the past. Their heydays are behind them; they’ve peaked way back then. It’s a really sad state, man.
I know because I talk to a lot of people and they’ll instantly go to, “Well, I remember when my business was successful in the early 2000′s,” or “I remember when I was in better shape. I remember when I had more money.”
I don’t understand why people are choosing to live in the past and keep thinking that their heydays were behind them when they’ve got an additional 30, 40, 50, sometimes 60 years ahead of them.
It’s something that’s been really personally bothering me. Because, as far as I’m concerned, you have not peaked yet.
I happen to know a guy, and I’m not going to mention his name, who was an amazing football player. Sadly, anytime I see this guy, the conversation is always about “Remember when?”, and it goes back to high school and the heydays we had together back then.