This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.

These 5 Hacks Will Take Your Business to the Next Level

If you aren’t growing, you’re dying.

Some of you are shaking your heads already. You’ve already clawed your way through the suck factor and now you’ve earned yourself a bit of success…

The word hack made from colorful grunge textured wooden printing…which really means you need be more on your game than ever. 

Because remember: you don’t know what the future is going to look like. You don’t know if you’ll have an expensive medical emergency or if you’ll have half your staff suddenly quit.

Whatever counts as “enough” money today can quickly become “too little” tomorrow!

That’s why you need to keep growing, keep honing your skills, and keep closing clients at a faster rate than yesterday.

And if you want to do that, you can’t just keep doing the same things over an over. You need to implement changes that will bring your business to the next level.

I want to help you do just that, which is why I’ve picked out 5 fitness business hacks you can implement NOW to dominate your path.

Continue reading

Posted in Fitness Business Coaching, Fitness Sales Systems | Leave a comment

11 Tips for Success from Sales Legend Brian Tracy

Life is funny… This weekend it came back full circle.

About 16 years ago I was trying to make it as a personal trainer. Only problem was I didn’t know how to grow my business…brian and bedros

So I was the guy who was a personal trainer and also held jobs as a fry cook and a bouncer at a bar just to make ends meet.

One of my three clients realized that I needed help in selling… Truth is, I was lousy at it.

In fact, he flat out told me that I didn’t sell him on training – that I simply “took his order,” which made me an order taker.

That stung… But he was right.

But he was also kind enough to help me out by handing me two cassette tapes: one from Tom Hopkins and the other Brian Tracy. These guys are sales trainers and masters of their craft.

Continue reading

Posted in Fitness Sales Systems, Mindset and Self Improvement | Leave a comment

3 Tricks You Can Use to Counter Objections

I’ll tell you what separates a real closer from a faker… just one simple thing…


The ability to conquer objections is what makes a real closer, hands down. You can toss out everything else you know if you don’t know how to handle objections.

Why? no hand

Because of the rule of thirds.

In the sales world, the rule of thirds refers to the three types of buyers in every market…

The first third are people who want to buy – these are the people you can close in your sleep.

The second third are people who want to evaluate… when they walk through your doors, they honestly don’t whether they’ll buy or not.

The final third are the people who DO NOT WANT TO BUY. They’re stubborn, and they think they’re smarter than you, and they walk in convinced that they won’t buy.

A master closer will sweep up the first and second thirds no problem, every time… and they’ll even close some of the final third.

Now listen closely…

Continue reading

Posted in Fitness Business Coaching, Fitness Sales Systems | Leave a comment

From Employee to Entrepreneur: Josh Carter’s Journey to Success

Hallelujah… California is getting some much-needed rain today!
If this keeps up we’ll have the California drought solved and Josh Carter can go back to taking 45-minute showers again.

Speaking of Josh Carter… 

Josh Carter Teaching

I have this true story to share with you about him; I think you’ll get a kick out of it.
So the year was 2001 and Josh was a personal trainer working in a “big box” gym. He loved what he did for a living… he is a gifted trainer and coach who is passionate about helping others achieve their fitness goals.

But he always felt something was missing… 

Josh knew there were trainers out there who owned their own gyms and he often wondered if he was cut out to be one of them.

Like many of us first starting out Josh had reservations about his ability to become a legitimate business owner.

It was about two years later that I met Josh Carter at the IHRSA convention in LA – the year was 2003. 

Continue reading

Posted in Fitness Business Coaching, Fitness Business Systems | Leave a comment

How to Get Training Clients from Facebook

Social media is my #1 source for growing my email list and selling more of my info products, coaching services, and Fit Body Boot Camp franchise locations.

(SIDE NOTE: Entrepreneur Magazine was right earlier this year when they put FBBC on the Top 15 Franchises to Watch in 2015. In fact, every 42 hours there’s a new Fit Body Boot Camp location opening up somewhere on the map.)Print

Plus I use social media to fill up my own Fit Body Boot Camp location with new leads and clients every month.

Now, when I say “social media” I really mean Facebook and YouTube for now.

UPDATE: YouTube is becoming more of a social media platform now that Google Plus is officially a flop.

But in this email I’m mainly going to focus on Facebook. We’ll leave YouTube for another day.

As for other social media sites… my team and I at the HQ are always testing out other platforms to see how we can drive leads, get traffic, and get more clients and customers…

Continue reading

Posted in Fitness Boot Camp Marketing, Fitness Marketing Strategies | Leave a comment

Use These 3 Stories to Close Clients and Build Your Brand

Do you want your clients to remember your name and your brand for years? Do you want your message to be the only thing in your prospect’s head when you go in for the close? Yes, you do. To do that, you need to tell the right stories.


Because people are hardwired to remember stories better than anything else.Portrait of a confident young man looking up

I’ll give you an example: let’s say some random guy stumbles across one of my blogs or videos. This guy’s a gym rat, but he doesn’t have any serious ambitions of starting his own fitness business…not yet. Still, he sticks around to read/watch my stuff. A few months later, when he’s completely forgotten my advice (should’ve taken notes, kid) he hears my name in conversation. What does he say then?

“Bedros Keuilian…he’s that guy with the crab story, right?”

THEN, if he ever does decide to get off his butt and become a real fitness professional, my name shoots to the front of his mind.

People remember stories. Use them to close clients and make your brand unforgettable.

Continue reading

Posted in Fitness Marketing Strategies, Fitness Sales Systems | Leave a comment

How to Leverage the Boot Camp Business Model for Massive Success

If you’ve been following me for a while, you’ve probably heard the name Craig Ballantyne before. For those of you who aren’t familiar, let me give you the short version: He’s the author of Turbulence Training and 24/7 Fat Loss. Those are both 7 figure generating information products. 

Craig BallantyneSo, my good buddy Craig knows what he’s talking about when it comes to fitness marketing…and he’s graciously offered to do a guest post here. Because he believes so strongly in his Turbulence Training program, he’s going to let two of his certified trainers do the talking. Below is a transcript of Derek Wahler interviewing Dani Woodrum for a special TT call.

Derek Wahler is a Certified Turbulence Trainer and affiliate manager of Early To Rise. Dani Woodrum is a Master Certified Turbulence Trainer and a Fit Body Boot Camp franchise owner.

Dani’s had such massive success with his first FBBC location that he’s now looking to open a second one. Check out his interview to learn how he combined FBBC and TT techniques to overcome customer hang ups, close sales, and grow a huge client base in the first few months after opening. Also, you’ll see how Dani used Facebook and Groupon like a pro.

Continue reading

Posted in Fitness Marketing Strategies | Leave a comment