I’d like to talk to you about a marketing strategy that’s really plaguing our industry and stopping fitness professionals from getting to that coveted 6 figures and even multiple 6 figures in their personal training and boot camp businesses.
What you might not know is that there’s actually a 3 step process for this works really well. That’s what I want to share with you here.
Here’s what happens oftentimes in our industry…
…we get really desperate when we need clients, so we’ll send out an email or we’ll advertise a personal training or boot camp program at a discounted rate.
We offer so many sessions for so many dollars, or so many weeks for so many dollars, and hope that people latch on and jump onboard.
The problem is that you’re missing 3 specific components and those components are the PIM method, P-I-M. It’s the Prospecting, Incubation, and Monetization process. You can actually call it PIM.
Here’s how it works: the very first part of this formula is prospecting.