I hate to break it to you, but if you’ve just bough 5,000 business cards and you’ve spent the last two weeks hanging flyers around your neighborhood, then you aren’t marketing your fitness business.
If you made a website and you’re telling all your friends about it, you aren’t marketing your fitness business.
Even if you’ve bought a giant billboard and your huge face is plastered across the busiest highway in your state, you still aren’t marketing— at least, not in a way that’s going to work.
Marketing for your fitness business will only be successful if you use certain techniques and methodologies known to work for our industry. And that technique that you’ll need to master? It’s called Direct Response Marketing.
Forget everything you know about classic advertising. You aren’t going to be on TV, radio won’t do you much good, and you can’t just slap a slogan on a billboard or hand out a few flyers. No one knows you. They don’t know who you are, what you do, what makes you special, or why you’re definitely their best option. So you’ll have to teach them.
And THAT, friends, is Direct Response Marketing. Instead of a slogan it’s a full on letter, or series of letters (emails, in your case) that encourage prospects to join your training program.
And there are certain ways you need to write these emails that will encourage people to take action, to join your program.
So to help you acquire this skill and start putting together some marketing that works, we’re going to explore the ins and outs of Direct Response Marketing with 7 helpful tips.