This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.

5 Keys to a Successful Fitness Center Business Plan (Part 1)

Today, I want to talk to you about your fitness center business plan. This is specifically for fitness coaches starting out who want to know where to go with their business plan.

We will discuss 5 keys to making your fitness center business plan a smashing success. Listen closely, because these tips have the power to transform your business for the better.

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Surviving and Thriving Past Your First Year in Business

The first steps are often the toughest to take.

Whether it’s your first year in business or your first year of losing weight, getting in shape, you probably have high hopes and dreams. You expect to earn more or get toned within no time.

I want you to understand that every single person on this planet overestimates the amount that they will achieve in 1 year. On the flip side, people generally underestimate what they can achieve in 5 years.

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3 Marketing Strategies That Can Take Your Boot Camp to the Next Level

What I want to talk to you about today is boot camp marketing strategies that really work. There are really three core boot camp marketing strategies that will get a big surge of clients into your boot camp right away.

These are the most cost-efficient marketing strategies ever, which means you’re not going to have to invest a lot of money out of your pocket to implement them. I call them the “Boot Camp Marketing Trifecta”.

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Your Fitness Center Business Plan (Parts 1 and 2)

Today, I want to talk to you about your fitness center business plan.

(Part two is out now! Scroll down to see it.)

Fitness Center Business Plan This is specifically for personal trainers and fitness coaches who are starting out and want to know, “Hey, where do I go with my business plan?”

Thing number one is, you gotta figure out who is your niche, right? Who’s the market?

If you think that you’re gonna train people from 8-80, male and female, that’s not going to happen.

Let me tell you why: that’s a very shotgun approach to marketing, and all great marketing is about laser-like approach.

If you can specialize, you can become an expert to a niche market. You want a market that is uniquely suited to you, so it might be stay at home moms, it might be young athletes, it might be busy executives.

You might like one on one personal training, or boot camp, or group style training, but there’s a specific niche that you’re probably good at.

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How to Reach Your Full Potential in Your Fitness Business

I’m going to tell you that you and me and German Shepherds have a lot in common.

“Whoa. Whoa. Whoa. Whoa. Whoa. What did you just say Bedros? I have something in common with a dog?”OLYMPUS DIGITAL CAMERA


You, me, and German Shepherds have a lot in common.

Here’s what I mean: I’ve got this beautiful dog. She weighs about 100 pounds. Her name is Cookie. She’s part German Shepherd and part American Mastiff.

Now here’s what we know about Cookie, and all German Shepherds for that matter: they require a routine.

If a German Shepherd does not have a daily routine, or a purpose, it starts to fall into a depression.

Very much like German Shepherd dogs, you and I require the same thing. Our purpose, our life’s work, our gift, is the thing that’s going to keep us going and keep us out of the depths of despair.

Do you understand that?

That’s why I say you and I have a lot in common with the German Shepherd, because believe it or not, if we are not living our life’s purpose, if we are not pursuing our true gift, then we’re going to eventually get depressed.

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Black Friday Sale 2016

Save 50% on All My Client Getting and Fitness Business Programs On Black Friday Weekend!


This Sale Ends In:

Hey friends, it’s that time of year when you can grow your personal training or boot camp business and SAVE 50% on my best selling business programs.

A few years ago, I got into the spirit of Black Friday (reluctantly) and decided to have a sale on all of my best-selling fitness marketing, client getting, and business boosting Screen Shot 2014-11-25 at 7.53.01 AMprograms and products. But rather than taking 20 or 30 percent off, I decided to cut the prices of all of my programs in half just for this weekend – AND I’M DONATING A PORTION OF THE SALES TO MY FAVORITE CAUSE: SHRINERS HOSPITALS FOR CHILDREN.

Now, if you don’t know anything about Shriners Hospitals, here’s what you need to know:

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