This fitness marketing blog is dedicated to one thing... helping fitness professionals like yourself grow your personal training business by teaching you how to get more clients who'll pay, stay and refer.

    As the fitness industry evolves you'll always be on cutting edge of new systems and strategies to market your fitness business, deliver the highest value to your clients, and to improve your productivity and time management so that you can spend more time enjoying life.

    And if you're tired of working IN your business and you want to start working ON your business then look around this site, and come back often because you've discovered the #1 authority site committed to helping fitness pros, coaches, and personal trainers become better entrepreneurs and business owners. Whether you're looking for proven fitness boot camp marketing ideas, creative ways to generate more client referrals, better business systems and operations, or new and out of the box personal trainer marketing tactics that are driving new leads, prospects, and clients then you've come to the right place.

    There's no better time than now to own a private gym, personal training studio, athletic center or fitness boot camp. People are tired of going to the big box corporate gyms where the experience is impersonal, the workout results are sub par, and service is horrible. More people than ever are looking for workouts that deliver results and save them time - and they're willing to pay more for it.

    So if you're just now thinking about going into business for yourself and starting a personal training business, or if you have an established fitness business and you're ready to take it to the next level with better systems and reliable fitness center marketing ideas then be sure to check out the content packed fitness business building blog posts, articles, videos and resources available throughout this blog.

This ONE Group of People Will Decide Who Succeeds and Who Fails in the Fitness Industry

There is a group of people who are going to almost completely control the US economy (and pretty much the world economy) for at least the next 20 years.

This group of people controls so much wealth, the only two forces on Earth with more total spending power are the US and China!

modern economyThese people are smart, active, accomplished, affluent, and they want to spend money on businesses that they trust and stick with for years on end.

And by the way…this group is especially interested in personal fitness.

They are looking for boot camps, boutique gyms, personal trainers…whatever kind of business you run, they are interested.


These people are not tire-kickers. They aren’t interested in just “trying things out.” They are itching to throw down serious money for programs that suit their own specific needs.

So if you want to work with these big money players…you need to know how to suit their needs…and you need to know how to speak their language and bring them to your door.

Who is this powerful, mysterious group of people?

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3 Tests to See if Your Fitness Business Will Grow

Let’s say you have a pet dog.

If you feed the dog high quality food, take it out for regular walks, and give it plenty of love and attention, the dog will grow stronger, healthier, and happier.Portrait of a red not purebred dog.

If you ignore the dog, don’t bother feeding it, and don’t take it outside, the dog will get weak and die.

There’s no such thing as “dog maintenance.” You either love your dog, like a good owner, and give it the best life possible, or you neglect your dog, like a monster.

There’s no middle-of-the-road option.

You can’t be neutral about the dog. Treating your dog in a neutral way, expecting the dog to work things out for itself, is just as bad as abusing it.

All that aside…raising a dog and being a good owner is fairly simple. But you do still have to put in the work.


Running a successful fitness business is WAY more complicated than owning a dog.

Nothing in your fitness business is going to “work itself out.” It’s your job to make sure it grows healthy and strong, because there’s literally only one other option: it dies.

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How to Create All-Star Staff for Your Fitness Business

Some people will tell you it’s impossible to “create” great staff for your business. They say you pretty much have to find unicorns or get used to having donkeys.

I disagree!

I know from experience that it IS possible to CREATE all-star staff in your business.

Management Team

Think of it like cooking…with practice, you can cook yourself a delicious, healthy meal whenever you want…

…IF you have the right ingredients! 

And by ingredients, I mean the personality traits of a great team member.

See, a lot of first-time business owners have completely the wrong idea about hiring. For every position they need to fill, they think they need to hire a fully-formed professional with 5+ years of experience.

Those people are expensive. Besides, you don’t need them. Heck, you might not even want them after you finish reading this.

I’ll tell you what kind of prospective employee you REALLY want to attract and hire and how to do it…

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How To Free Yourself From the Grind and Only Train When You Want To

Man, there’s one thing I hear sometimes from personal trainers that is so damn heartbreaking I just can’t stand it.

In fact, I’ve dedicated a huge chunk of my career to solving this exact problem, because I don’t think any personal trainer out there should have to say these words. Burnout

I swear, this kind of thing keeps me up at night…partially because I’ve struggled with this problem myself in the past.

I know for most personal trainers and boot camp owners, life ain’t easy. They’ve got problems, and not necessarily the first world problems I’m always talking about on here.

They have drama with their staff…they’re struggling with cash flow…they’ve got a crazy landlord…

But the words that absolutely kill me are these ones:

“I’m so stressed out that I don’t even enjoy training anymore.”

DUDE! It’s time to hit the brakes and figure out what’s going wrong here.

Because you, most likely, got into training because you love fitness. Your time in the gym should be one of the highlights of your day. It should FEED you energy, not take energy away from you.

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Why Your Social Circle Determines Your Success

Yo, hey, what’s up?

I want to talk to you about something really important that one of my clients brought up in a private Facebook group.

Thumbs downHe talked about his family and how they don’t believe in him, how they’re pessimistic, and how they downplay what’s he’s doing for his business. After a while, it starts getting to him.

Let me tell you a little story.

You might have heard this before but I’ll tell you one more time because this is that important for you.

It’s really important for anyone who’s surrounded by people who are negative, who are energy vampires, time vampires, and what I’ll call crabs (you’ll see why).

Years ago, my family and I take a cruise to Alaska.

Listen man, I’ve had a pretty rough life. I was broke and poor for the beginning parts of my life when we came to the United States.

Even in my 20s, I was so broke and poor that I was mixing diet coke with cans of tuna fish in a blender in a gym to get my much needed caffeine and protein to continue to work out and train clients. It was literally touch and go to live.

Anyway, here’s the deal.

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How to Make Your Business Partnership Work

There must be something in the air, because I’ve been getting more calls and emails from my coaching clients than ever before on this one thing…hand shake green

How do I make my business partnership work?

Hey, listen. If you have a business partner and things are going great, that’s awesome.

You know what typically happens? Somewhere down the line the finger pointing begins.

Somewhere down the line, you start having resentment towards your business partner.

Somewhere down the line, they have resentment towards you.

There’s a level of entitlement. Someone outworks the other person. Before you know it, you got to have that tough conversation.

How do you get a business partnership to work? Let me tell you this, because I’ve got coaching clients that are making a couple million a year all the way to making $25/$30 million a year.

Right now, for whatever reason, some of these partners are just not getting along. I’m going to tell you the secret to making that work.

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How to Master Public Speaking (Even if You HATE it!)

I’ve got some good news and some bad news for you.

MicrophoneThe bad news is that you have no excuse not to learn the art of public speaking.

Actually…there is one way you could get out of it…

You can throw in the towel, get a boring, low-paying day job, and quit pretending you’re a legit fitness entrepreneur.

What’s that? You don’t like that idea? You want to keep growing your business, keep closing more clients, keep expanding your income, and help more people lead better lives?


So now it’s time to get real and admit that you DO need this crucial skill in your tool chest.

Pretty much all of the options available to you right now to scale up your business and increase your profits involve public speaking.

That group close technique I showed you last time? Public speaking. Creating authority videos on YouTube so that prospects BEG YOU for the chance to sign up? Public speaking. Getting paid HUGE sums to appear on stage at major fitness industry events? Public speaking.

And the good news is, you CAN master public speaking (even if you hate it right now!) and I’m going to show you how!

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