If I could go back in time and slap myself in the back of the head I would, because the mistakes I made when I was first starting out as a trainer damn near made me go broke.
I was doing what I see a LOT of trainers doing today; which is trying to be everything to every body.
For me, it wasn’t until I figured out what I was good at, who my market was, and what my product should be that my business began to grow, my profits multiplied, and I opened up a second, third, and fourth location.
And that’s what I want to share with you today…
Thing #1 is make your business model simple. Being known for one thing and being the best at that one thing gives you a distinct advantage because it makes your fitness business marketing funnel and sales process simple.
Plus, it keeps your message to your community crystal clear.
I can honestly say that’s one of the key things that makes Fit Body Boot Camp such a successful business model.
We do one thing and we do it better than anyone else.
Because of that, we know who to market to (and more importantly) who to repel.
We know where our best leads and prospects are and how to attract them into our funnel. That makes our fitness marketing process predictable.
We have a proven sales process that converts prospects into paying clients.
And because we do one thing and we do it better than anyone else, we retain our clients longer and they refer their friends, family and co-workers to us.
Sonya Gonzalez in this video is a great example of what I’m talking about.
So, thing #1 is to create a simple fitness business model that’s easy to run.
Complex models mean complex marketing, and complex selling, and complex everything.
Thing #2 is authority positioning.
A generalist makes mediocre money
A specialist makes a good income
But an authority on a subject makes the most and is highest in demand.
And when you position yourself as the authority in fitness and fat loss in your community, you not only put a velvet rope around your business, but you can also command a lot more money from your clients.
Yesterday I was talking to Ron, a coaching client from Huston, TX and he went on to tell me how after watching one of my coaching videos he decided to create what I call a “flag ship” product and recently sold his first one for $4,000.
Up until then he only had personal training programs that ranged from a couple hundred bucks to a grand or so.
But because he’s done a great job at positioning himself in his community and because he had the confidence to create and offer a “flag ship” product, he was able to sell his first one within days of offering it.
I have no doubt that he’ll be doing more of that… Continue reading