I talk to a lot of people throughout my work week who are either one-on-one trainers or in another industry altogether and they’re thinking about starting a boot camp business. But many of them do one of two things: they either assume what they have to do is open their doors and sit back or they look at people who are earning six and seven figures and assume it took those people ten years to get to that point.
Well, I’m here to tell you that there’s a formula to starting a fitness boot camp and making it very successful. Sitting back is not part of that formula in the beginning, though it can be a big part of your lifestyle later on. However, if you follow the formula, it won’t take you anywhere near ten years to earn six or even seven figures. A lot of our Fit Body Boot Camp owners made $100,000 the first year and some of them much more than that.
So here’s how to start a boot camp and get it to $100,000 very quickly:
1 – Treat it like a business from the beginning – not a hobby.
If you go into this treating your business like a hobby, that’s all it will ever be; an expensive hobby. Forget about running boot camp sessions in the park on the weekends. You’ll never make much money and you’ll have a hard time making it sustainable, if you even find a place that will let you do it. Bad weather, liability issues and community events all have a way of knocking you off your feet when you try to run a business in someone else’s back yard.
2 – Make your location simple and cheap.
You need your own location, but you don’t need anything fancy or huge. Find the best deal you can and limit yourself to about 1500-2000 square feet of space. You only need about 1000sf of workout space, a bathroom and a little space for your office. Find a landlord you can negotiate with and ask not only for a good rent but also for bonuses like a few months’ rent free, improvements on the space, or rent credit for making your own. See if you can get a three-year lease at a lower price than a one-year lease.
You also don’t need a ton of equipment. Most of the best boot camp equipment is small-ticket items like ropes, balls and dumbbells. Continue reading