Have you ever heard the story of how I made my first million dollars?
It’s pretty unbelievable, really— not because of the amount of money I made but because of the way I made it.
You see, I used the same techniques I am always teaching here on my blogs and videos. I had an email list, I had previously built rapport with a solid group of customers that liked, knew, and trusted me, and I sent out a product to this list that brought in my first million.
What’s remarkable, however, is that I made all this money with a list of only 4,300 customers. That means that within just a few days and with merely a few, well crafted emails, I was able to get just over four thousand strangers to fork out ONE MILLION DOLLARS.
Let me tell you, it literally made me feel like I had the ability to print money on demand.
Scary, I know. But there are a few key strategies that made this a possibility. First off, my product was great. This is essential if you want people to become your customers and stay your customers. Your email copy might be enough to get them to commit to the sale, but if your content is garbage you will be overwhelmed with refund requests and you will never get return customers out of any of those disappointed buyers.
Secondly, I had dedicated a lot of time to building rapport. I built this list and maintained it for a while before I ever tried to sell (more on this in a minute).
Lastly, I wrote fantastic, irresistible, unstoppable marketing emails.
Why should you care?
Because I just put together a checklist of all the elements you need to make your email copy incredible too. But before we get to my list, we need to lay some groundwork. I’m going to teach you the fundamentals of email copy so that you are familiar with the terminology and basic components. Continue reading