How to Market a Fitness Boot Camp on a Budget
Most trainers want to know how to market a fitness boot camp if they don’t have a marketing budget. It can be overwhelming to look at all the different expenses – location, equipment, advertising, insurance, etc.
Unfortunately I don’t know of anywhere that doesn’t charge you to use their space to train clients, nor do I know of a place that ‘sells’ free gym equipment. However, I do have some tips for you on how to market a fitness boot camp that are inexpensive and effective, so that you can spend money on the things that don’t have a ‘free’ option.
First and foremost, one of the most important boot camp marketing strategies I can suggest is creating a direct response driven website for your business. A good website isn’t that expensive if you use services like elance.com or Odesk.com to commission out a good blog design. Even more importantly, make it a priority to keep it updated with current information and blog posts for SEO purposes. Don’t know what that is? Let me explain.
SEO stands for search engine optimization. It is the process of improving the visibility of a website or blog in a search engine. As an internet marketing strategy, SEO considers what people search for, the actual term or keywords people search, etc. Basically, the most up to date and popular websites rank highest on a search engine such as Google. The more frequently a website appears in a search results list, the more visitors it will receive. You can see how this would be helpful in marketing your fitness boot camp, right?
We live in a day and age where Google runs the world – people would just as soon type a question into the search bar to get answers than talk to an actual person. I’m sure you yourself have used Google when curious about something, whether it be why the sky is blue, or how to bake chocolate chip cookies – Google has all the answers. So when you search something on Google and it returns with 7,687,132 results, what results are you most likely to click on?
Chances are you pick one of the results that are on the first page, if not the very first result on the very first page. After all, we’re lazy. People aren’t going to look through 7,687,132 results to find your site – this is why it is vital that your site ranks high.
So how do you rank high on a search engine like Google? Your website or blog needs to be stacked full of content full posts longer than eight hundred words. And you need to post frequently.
If you want to system to help you rank higher and faster on the search engines then you should this SEO for personal trainers product.
Another way I suggest you take advantage of the internet is through Facebook. Facebook is a free site and virtually everyone uses it – you’d be crazy not to take advantage of it! Create a fan page and post videos, articles, recipes, boot camp updates etc. on your page so your fans can follow you and see what you are all about. Post YouTube videos and links to your website on your fan page as well so people are directed to your site. Often tag clients in posts giving them recognition and appreciation for their efforts in boot camp – then reach out to friends of theirs that ‘like’ or comment on the post, offering them a free trial week of boot camp.
The great thing about Facebook is that you can also create a personal page to befriend clients. When clients see pictures of your family, pets, vacations, etc. you can build a friendly relationship with them so that they not only love the business you run, they also love YOU. This helps build loyal clients. The more loyal your clients are to you, the more likely they are to refer you to other friends, family, etc. The best part is that all of this is FREE and a great way to gain new leads and clients.
Now that I’ve mentioned referrals, the next thing I suggest you utilize is the human billboard system. Using human billboards is a way of getting referrals from clients who have seen results from your camps.
Let’s look at an example. Let’s say your friend Paul has always been on the heavy side – growing up he was teased in school because when everyone else had lost their baby fat, he just looked like he ate a baby. Since you’ve known him, he’s always had low self-esteem and been self-conscious about his weight problem. Recently however, you’ve realized that Pat is starting to trim down and his confidence has sky rocketed.
You compliment Pat on his weight loss, and he starts telling you about this awesome fitness boot camp he has been going to. The more he talks about this boot camp, the more you wonder what wonders it could work for you…
Pat tells his trainer at boot camp that you’re interested in learning more about it, and he or she invites you to come try it out for free.
In this case, Pat worked as a human billboard – he was a walking, talking advertisement that exemplified the benefits of boot camp.
So here’s how to set up a human billboard system:
1) Contact 15-30 of your most enthusiastic and committed campers that have seen noticeable results while training with you.
2) Tell them that if they act as a human billboard and bring you new clients, they can attend camp at a discounted rate (I suggest 70%), however, they’ll have to pay for 6 months upfront.
Let’s say with a 70% discount, each human billboard pays $50 a month for 6 months. Because they have to pay you upfront, this already puts you ahead $4500 – $900. Forget marketing expenses, you’re actually getting paid to market!
To furthermore build on the human billboard idea, see if you can get a well-known local i.e. talk show host, news broadcaster, etc. to take part in your fitness boot camp, but let them attend free of charge.
You see, local ‘celebrities’ such as these have a very wide social network. If this person talks about getting in shape, or merely LOOKS as though they are trimming down, don’t you think people will start to notice? And just as Pat raved about your boot camp to his friends and family, if this local celebrity does the same but to a more vast group of people, don’ t you think at least a few people might be interested in trying out your camps? I love this marketing strategy because you give a little (one person free boot camp), in order to gain A LOT!
And for all your other campers who aren’t human billboards? Give them an incentive of $50 cash back for every referral they bring to you that becomes a paying client. This is an effective way to market because everyone likes getting a little extra cash, and $50 is an extremely small amount in comparison to what you could be paying for advertising. It’s a win-win!
Lastly, I would suggest that you partner with as many local businesses as possible, and work together to promote each other’s businesses. This is essentially free and once again a win-win situation because both businesses should be gaining more clients.
For example, try a local beauty salon. Offer the owner a discounted rate, or even free boot camp, if he or she will let you hang ads in their facility advertising your camp. Also, offer them incentives to promote your camp such as the $50 cash back for every person they refer that turns into a paying client. And of course if they are promoting your camp, you will have to promote XYZ beauty salon to all your campers. See how this works? It’s low cost fitness boot camp marketing such as this that I recommend.
As anyone can see, it is a waste of money to spend loads of cash on fitness boot camp marketing when you can do it on a budget. Using strategies such as these, you can market your business for next to no cost and spend your money on areas that can be more costly such as location and equipment. However, having said that, there are also many ways to cut costs and start a fitness boot camp on a shoestring budget that you can check out here: http://ptpower.com/how-to-start-bootcamp-on-budget/