I have tremendous respect for fitness trainers who create businesses that serve their communities, deliver the results as advertised, and earn more income than most attorneys, doctors and accountants.
Frankly, I don’t know of any other profession that’s more deserving of great success then those who work in the fitness industry.
But not all fitness professionals are great at what they do, and by default that disqualifies them from ever achieving higher levels of success.
In fact, speaking transparently, most trainers out there are what I’d consider mediocre at best…
… and they also happen to be the ones who give our industry a less than stellar reputation.
But I’m going to assume that if you’re reading this article then you either fall in the category of “greatness” or are in pursuit of greatness in which case I welcome you.
So how do I define a great fitness expert?
To me, greatness is about being the kind of fitness expert who is known locally for the results you produce… for operating outside of the “competition bubble”, and for being a professional who’s got the entrepreneurial chops and discipline to build and run a business that is profitable, systematized, and serves their lifestyle.
Now then, if you’re questioning why I’d include profits, systems, and entrepreneurial chops within the description of a great trainer, allow me to explain.
Let’s assume that you’re an amazing fitness trainer. Lets assume that you’re professional, knowledgeable and an expert at your craft. And let’s assume that all, and I mean every – single – client that you work with achieves their desired results.
Shouldn’t that qualify you as a great fitness expert?
Nope.
See, if you’re that great at what you do then a lot more people out there in your community need you…
…and that means YOU have an obligation to find those people, influence them, expose them to your services and get them to commit to becoming a paying clients who are conditioned to tell their friends, neighbors and co-workers about you. 
THAT, TO ME, IS WHAT A GREAT FITNESS EXPERT IS ALL ABOUT.
Think about that for a second: If you’re that great of a fitness trainer, then you should be doing more than just getting by and only training a limited number of clients.
The way I see it is that you should have a business where you train five to ten times the number of clients that you’re currently training by employing other trainers and teaching them to deliver the same level of results, client experience, and service that you deliver.
And for that to happen you’ve got to from owning a job to owning a business and thinking and operating at a higher level.
See, you have an obligation to help and serve your community with your gift by building a successful business, by marketing that business, by converting prospects into paying clients, and by employing an elite team of fitness trainers who can carry out your vision and deliver the goods!
Anything other than that and you’re simply not meeting your potential, and that’s an awful thing to waste.
What’s are the top 3 attributes of greatness in our industry?
1) Be more skilled and knowledgeable than any other trainer around you.
2) Deliver the results as promised and always exceed expectations.
3) Be as great and as disciplined in business as you are in fitness.
Unfortunately, 95% of all fitness pros only focus on #1 and for that reason they fall painfully short in their quest for success and end up joining the sea of mediocrity where they compete on price, struggle to make ends meet, and never reach their full potential.
I don’t know where you fall on the scale of mediocrity or greatness, but I can tell you this…
If you believe that you’re destined for more…
If you need help in becoming a great fitness business owner…
If you want the marketing, lead generation and sales strategies that work…
If you want to install the winning mindset and confidence in your head and heart…
And if you want the shortcuts, secrets, and systems for entrepreneurial greatness so that you can finally achieve the success that you deserve, then I want to invite you to Fitness Business Summit on March 18th – 20th in Irvine, CA.
Since 2007 Fitness Business Summit has been dedicated to teaching great fitness professionals, trainers, and coaches the BUSINESS of fitness and the secrets to building profitable, smart, and systematized gyms, boot camps and online training businesses that reach more clients, make more money, and give you a lifestyle of freedom and happiness.
If you’re ready to make 2016 your best and most profitable year in business (so far) then I want to extend an invitation for you to come out to Fitness Business Summit and join over 1,000 fitness pros from all over the world who have committed to making 2016 their best year yet!
Click Here To Lean More About Fitness Business Summit
Committed to your success,
Bedros