Every great business gets the most out of its marketing. Your should be no different.
Today I want to talk to you about fitness marketing strategies to grow your personal training or bootcamp business from the ground up.
If you’re making under $50,000 a year, these are the big pillars you want to focus on.
Build an Email List
Number one, focus on building an email list.
When you build an email list, it’s like having clients on tap.
Now when you build an email list, you want to build great relationships with the people on that list. The easiest way to do that is to get them to know, like, and trust you. And the easiest way to get them to know, like, and trust you is to create content for them that’s high value.
So you’re going to email them two to four times per week with a healthy recipe, an exercise tip, maybe even a case study from one of your existing clients and the amazing results they’ve gotten with you.
As you add value to the lives of the people on your email list, they’re going to go from suspect to prospect to friend. When they’re friends and they have a good rapport with you via email, they’re more likely to then convert into a paying client.
So give your email list practical free content that will earn you their trust as a friend.
Create a Condition for Referrals
Next, you want to create a condition for referral generation.
What I mean by that is, a lot of times when a client signs up, we just throw them with a trainer or in a group for a boot camp session, and off they go. We never really create a condition for referral generation.
Months later when we go and ask our clients for referrals, we end up not getting referrals.
So this is what you want to do. When you first sign up a client, you’re going to shake their hand or high five them, you’re going to say, “Hey, now as I help you get in the best shape of your life over the next few months, can I count on you to help me with my goal, which is to grow my business by getting more clients just like you? Can I count on you to tell your friends, family, and co-workers about me?”
So you’re going to make referral generation a condition of doing business with you. This way, when you condition your new clients to do this with you, you’re actually going to get referrals from them when you ask them later on.
Write Compelling Sales Copy
The third and final pillar I want to talk about is to write compelling sales copy for your website.
Now, what you don’t want is a multi-tab website. The fact of the matter is, today, people are searching Google left and right for local businesses. So, you want a website that has a compelling headline, that’s not a multi-page website but one long website.
You’ve probably seen those. They’re called long sales copy and they may be pretty ugly looking to you, but they actually work really well.
So you want a compelling headline, maybe a video or some testimonials within the video or some testimonial pictures right across the top. That proves that you say you are who you are and that you’re good at what you do.
Of course, write compelling sales copy about problem, agitation and solution. When I say the sales copy, I mean, “Dear Neighbor. Hi, my name is Bedros. I’m a local fitness expert and today I want to talk to you about the biggest problems our community faces, which is the lack of getting results from a fitness program.”
And so that would be your problem, and you would begin to agitate the problem, right?
Problem, agitation, solution. At the end of your sales copy, you’re going to position your services as the ultimate solution to their problem.
Now, when you get these three pillars in place, you’re going to build your business a lot quicker than when you’re just flying by the seat of your pants.
Committed to your success,
Bedros