It’s time for you to be the hero your business deserves!
Today I’m going to give you the seven superpowers that every entrepreneur needs to take their business to its highest potential. In fact, these particular superpowers are things that you could spot in some of the most successful immigrants who have come to the United States and created empires.
I’m going to share with you what I call the immigrant mindset, or better known as the immigrant edge.
You know Arnold Schwarzenegger. You know that the man is from Austria, and he immigrated to the United States, and he started off as an aspiring body builder.
While he was attempting to become a body builder, Arnold Schwarzenegger laid bricks on homes, did plumbing, and did odd construction jobs. He barely spoke English, but he found a way, and today he is a former Mr. Olympia Champion and one of the biggest holders of real estate in this country. He’s also one of the most coveted actors on the silver screen.
Now, you should also know that Arnold became governor of the state of California. If he was an actual born-here citizen, he would probably become the president at some point.
He is a man who’s got that immigrant mindset.
Then you’ve got Gary Vaynerchuk. We all know and love Gary Vaynerchuk. He’s one of the most passionate, the most heartfelt, the most heart-driven entrepreneurs on the planet.
The man hustles, he grinds, and he delivers the goods.
What most people don’t know is that Gary is from Belarus, a communist part of the Soviet Union at the time. When he emigrated from Belarus, his father started a tiny little liquor store, and Gary was able to take this little liquor store and make it into a 25-million-dollar-a-year empire.
You would think that’s pretty impressive in and of itself, but it wasn’t until Gary’s empire really took off back in 2009. On the heels of the massive economic crash that we had, Gary built VaynerMedia.
You have to wonder: how did this immigrant connect the dots and build a massive empire, not just once but twice, during economic downturns?
I’ll share that with you, and you’ll see how Gary has the immigrant edge as well. and how we’ll going to install that into you so that you can make these really quick moves that explode your business and launch it into massive success.
Take a look at me. This guy. He’s a foreigner. He’s an immigrant. He’s me, right?
Of course, I come from Soviet Armenia, at the time a part of the Soviet Union just like all the rest here. I have a pretty interesting upbringing: came to this country at the age of six and didn’t speak English.
We didn’t understand the culture. We certainly had no financial resources, and all my dad knew was that we were coming to this country because there’s freedom and opportunity.
As long as we worked hard and paid it forward, well guess what happens next? You become successful.
I’m going to explain the exact immigrant mindset that helped me go from being broke with low self-esteem, low confidence, and no knowledge of business or being an entrepreneur, and now owing an eight-figure empire and overseeing 17 different companies that I own equity in.
It’s an absolute pleasure to work with the business partners that I have, to make the impact that I make, and to see my organizations grow leaps and bounds because of seven factors that I’m going to share with you.
So, let’s get started, because the immigrant mindset I’m going to share with you is guaranteed to give you the immigrant edge.
Number one: you have to come hungry and stay hungry.
I don’t care if you’re an immigrant or not. What I want you to know is that most people that get into a business are hungry, are driven, are excited, know it’s their purpose, and know it’s their gift.
I know you know that feeling.
The biggest problem I’ve seen is that most people get satisfied and stall out.
Now, if you can come hungry and stay hungry like an immigrant, you will kick ass and take names. You’ll reach your fullest potential, I promise you.
Those who fell off the bandwagon are the ones who got satisfied, got complacent, and gave up.
You never give up.
You never try and maintain your success because the moment you try and maintain your success, you lose it all.
You can’t maintain your health because you’re either improving your health or losing your health.
You can’t maintain a good marriage. You’re either improving your marriage or it’s deteriorating.
Maintenance does not exist. You’re either growing or you’re dying, so you’ve got to come hungry and stay hungry as an entrepreneur if you want to succeed, crush, and dominate.
Mindset number two: if you don’t have the resources, you can’t just stop, man.
Do you understand that? If you don’t have the resources, you don’t have the money, you don’t have the time, you don’t have the advantage, you don’t have the information, you don’t have the knowledge, you don’t have the coaches, you don’t have the expertise, who gives a shit?
If you don’t have the resources then you need to get resourceful. I don’t know of any one person who says, “Well, I don’t have the resources, so I’m going to stop now,” and then somehow magically got successful. That never happened.
Every single person I mentioned who is an immigrant, who is now massively successful, there were many times when they simply did not have the resources, the money, the connections, the people, or the information. When you don’t have the resources, you have to get resourceful.
I’ll give you a great example of what you can do. When I was a personal trainer and didn’t have the resources to get a coach, I looked into my clients list. I saw all of these clients who are affluent, who are doing well for themselves, and I picked one out. His name was Jim Franco.
I said, “Jim, I will train you one extra time per week for free if you will just let me pick your mind in between our workouts.”
He became my resource as a coach because he was successful as an entrepreneur. I wanted to be successful. I wanted to be where he is in life, and so I knew that as long as I could give him some of my time to train him, he would give me some of his knowledge and wisdom.
So, never believe the fact that you have to stop if you don’t have resources. If you don’t have resources, you keep going and you get resourceful. I promise you, you will succeed in life.
Pillar number three: speed of implementation is king.
I know a dude who has read over 600 books on business, personal development, mindset, and sales. 600 books!
He’s still making under $100,000 a year. Why do you think that is?
What he is missing is action, right?
Speed of implementation is king.
If you gain knowledge and information, the only way you’re going to monetize on it AND make an impact, the only way you’re going to grow to your fullest potential in business and as an entrepreneur, is through speed of implementation.
The person who takes the fastest action always wins, even if they take imperfect action.
Listen, there’s no such thing as perfect action. There just simply isn’t. The reason for that is you don’t have enough information to take the perfect action, and if you wait for perfection, it will never happen.
What you can do is take imperfect action and use speed of implementation to launch and deploy your business, then course correct as you go.
Next week, I’m going to drop four more superpowers to add to your entrepreneurial arsenal. Stay tuned!
Pillar number four: adversity is an advantage.
This is something that all immigrants who are massively successful use to their advantage, and I want you to use this as well.
Think about this: If you go into a gym, you are dealing with adversity. You are lifting weights, you are bench pressing, you are squatting, you are shoulder pressing, and that adversity causes your muscles to burn and stay sore for the next few days.
You were sweating, getting hot and sweaty. That’s an adversity, but that adversity produces an advantage, and that advantage is greater strength and greater cardiovascular endurance.
You look better. You feel better. You have more energy.
So in business, you want to welcome adversity. Don’t try and steer clear of adversity.
I’m not saying go make stupid decisions, but what I am saying is you want to welcome adversity. You want to welcome challenges. You want to welcome the suck factor.
There will be a point where things really suck. You will have that happen a lot as an entrepreneur, way more than you think you deserve. Every time you hit the suck factor, just understand that that is an adversity, and just like weights in the gym build your muscles, adversity, challenges, failures, setbacks, bottlenecks in business build your mental muscles and your entrepreneurial muscles.
Look, it takes heart to be an entrepreneur. It takes heart. It is easy to own a job and be self-employed. It a whole ‘nother thing to build an empire and to reach your fullest potential in the face of competition—to be the dominant market leader.
Once you reframe your mindset and you look at adversity as an advantage instead of a setback, you will actually go, “Okay. All right. Here’s a new challenge, a new roadblock, a new setback. What am I going to achieve from this, and what outcome will I have when I’m done?”
You know that every time you’re faced with adversity, as long as you fight your way through it, you end up making more money and making a bigger impact on the people that you serve.
All right, pillar number five: be decisive.
I can tell you that all successful people, immigrants or not, are fast decision-makers.
Look at Elon Musk, one of the fastest decision-makers on the planet, and he actually immigrated to the United States. The man has created SpaceX and Tesla. He is going to take people to Mars and colonize Mars.
Make no mistake about it: he is a very fast decision-maker.
Does it mean that every decision that Elon Musk makes is the right decision? Absolutely not, but when you make a decision, if it’s the wrong decision, you’re going to find out soon enough, and you’re going to course correct.
General Colin Powell has a really good rule. When I read his book, I extracted this little bit of wisdom from him. It’s called the “40-70 rule”.
Here’s what he means by that: as long as he has as little as 40% or as much as 70% of the information that he needs, he’s ready to make a decision.
What is he saying? He does not need all the information. He will make the decision now when he has as little as 40% and as much as 70% of the information.
He will be decisive, make the decision, and if it happens to be the best decision, fantastic. If it’s the wrong decision, that’s okay because he will course correct until he gets it down right.
Number six: eagles fly alone.
I can tell you this, man: you are not a turkey, you are not a chicken, you are not a flock animal. You’re an eagle, and eagles fly alone.
What do I mean by that? Well listen, as an entrepreneur you think differently. You dream differently. You have totally different vision.
Do you think that Elon Musk said, “Man, we’re going to make cars that aren’t just hybrid, because I think that’s weak. I think that’s sissy shit.”
He said, “I think cars need to be all electric, and there’s going to be electric charging stations all over the world.”
Don’t you think people were like, “Dude, you’re fucking nuts.” Think about that…
Guess what happens next? He does it. He does it, and the people go, “Holy smokes. This guy knows what he’s talking about.”
I can tell you this: you do not need anyone’s approval.
When I said that I was going to turn this little outdoor boot camp workout program into an international fitness franchise, that it was going to get on the Inc. 5000 list, everybody laughed at me. Today, we have 500 locations plus and growing. We are on the Inc. 5000 list. We are on Entrepreneur’s 500 fastest growing franchises on the planet.
I’m getting the last laugh.
Eagles fly alone. I don’t need anyone’s approval. I don’t need to explain to anyone what my reasoning is and wait for them to give me the nod that yeah, they get it.
Tony Robbins once said, “Watch what everybody else is doing, and do the opposite.”
I believe that, man.
Last but not least. I’m going to tell you something that my dad taught me: fall in love with the work.
The reason for that is real simple. Ready for this? It’s never about the destination.
Sure, Gary Vaynerchuk wants to buy the New York Jets. That’s fantastic. That’s just a carrot that he’s set out for himself, and I’ve even heard him say on a video that, “Listen, it doesn’t matter if I end up buying the Jets or not. I don’t know if I’m going to buy the Jets or not.”
Regardless, the man has fallen in love with the work that he does.
I’ll give you another example. Seinfeld is worth half a billion dollars. I love watching him do standup, especially at his show in Vegas right after Christmas.
When he was on The Howard Stern Show, Howard Stern asked him, “You make more money than you know what to do with because of all the residuals you’re getting from the Seinfeld show. You’ve got houses, mansions, cars, freedom. What are you doing still traveling the world doing standup?”
He said, “Howard, I’ve fallen in love with the work.”
Do you understand that?
When people ask me, “How many Fit Body Boot Camps do you want worldwide,” you will hear that number change. I’ll say, “Oh 2,000 locations by the year 2020. 2,500 locations by the year 2020. 3,000 locations by the year 2020.”
I don’t know what that number is going to be and I don’t care. I just give an answer because I just want to get people off my back.
What I do know is I’ve fallen in love with the work of helping fitness business owners, specifically Fit Body Boot Camp fitness business owners, make an impact in the communities they serve because through them, I get to be the top personal trainer on the planet. If each of them serve 200 to 500 clients in their communities, imagine the people that I’m serving through health, fitness, nutrition, and mindset.
So, guess what? It doesn’t matter if we have 3,000, 5,000, 10,000 locations. Man, I have fallen in love with the work.
I love the marketing that we do to get the leads, and we take the best franchisee prospectives and convert them into owners. We teach them how to open up multiple locations so that they can make a bigger impact, make more money, and change more lives.
This is the work that I’ve fallen in love with because if one live cast gets me one new franchisee on board, and that one franchisee gets an average of 200 to 400 clients, holy cow. Look at the impact I was able to make from that one live cast alone.
So, fall in love with the work you do. Don’t worry about the destination. The destination is fine. Whether it’s buying the Jets or whether it’s buying a jet, set your goal and earn enough money to get there.
I promise you, when Gary Vaynerchuk gets to the point where he can buy the Jets, whether it’s enough money or he gets the opportunity, he may decide against it, but just to know that he set that milestone and achieved it is so satisfying. I can tell you this: when I get to 3,000 locations worldwide, I’m going to have to set a new goal of 5,000 or 6,000 locations, because it’s the work that I’ve fallen in love with and nothing else.
So, feel ready to go out there and be an entrepreneurial superhero?
Committed to your success,