Check you email inbox. Go ahead, I can wait.
Unless you just cleared it out, there’s probably a ton of unread emails wasting way. Emails that could have grabbed your attention…
…but they didn’t. You probably can’t even name the majority of the people and companies that email you daily.
See, you want to build a list, give that list lots of love, and be cool to it. That’s how you’ll make money.
Subject line #1 is the actual subject line. The best subject lines are built around two things: they are either curiosity-provoking, or benefit-driven.
If I just wrote the subject line, “Bedros Keuilian’s Fitness Program,” they don’t care. Who cares about Bedros Keuilian?
If I said, “The Number One Secret to Rapid Fat Loss,” that is both benefit-driven and curiosity-provoking.
That’s a great subject line. “Bad News” with a sad face? Great subject line. “Hey” with a little winky face – one of my all-time favorites? Great subject line.
That’s only your first subject line. But in Gmail, Yahoo, and Hotmail, what do you first read past the title? You see the whole first or second sentence still, right?
And that’s before you even open the email. You might have a crafty cool subject line, but then the first sentence says something like, “Hey, I have this awesome idea where you can come and work out at my gym for free,” or something along those lines.
If it sounds like a promotion, you lost it. They won’t open it.
So we’ll say the first subject line was, “Number One Secret to Fat Loss” or something to that effect. The second part might be, “Hey, I’ve been doing a lot of research and I’ve discovered the number one secret to fat loss is…”
See, now THAT was long enough to provoke curiosity.
The reader now thinks, “Oh! What is it? What is it?” You have to open the email to find out.
Now, once you get them to open your email, you can practice the “star, story, solution” method.
Everybody learns through stories. Stories just capture our attention better.
Your “star” is a client testimonial. This is someone with a fitness need that your audience can relate to.
So you might say, “Well, I was working with a client. Her name is Susan. When she got on board with me, she had 36 pounds to lose. She’s a mother of two, stay-at-home mom, really pressed for time.” That’s your star.
The story is, “Since she was pressed for time and had 36 pounds to lose, we knew that we had to really focus on her eating habits and get the most out of the workouts we did here in my facility.” That’s the story.
“So, over the last five and a half months, she’s lost 30 of the 36 pounds, and the way we’ve lost it is by having her eat bigger breakfasts but, as the day goes on, eating smaller meals. Now, in addition to one shift, we also modified her carb intake, upped her protein intake, etc. She works out with me in my facility two-to-three days a week for 30 minutes. We use this thing called high-intensity interval training, which combines strength training and cardiovascular training in a unique way that produces something called ‘after burn.’ And when Susan leaves my facility, she still burns calories for an additional 18 hours because she has an elevated metabolism.”
That’s your solution.
“Now, if you want to achieve results like Susan, and if you think two-to-three days a week is something that you can do, I’m offering a free week where you can come and try us out. Here’s the thing: you only have 24 hours to hit ‘reply’ or to call me at this number and let me know you want the free week. Thanks, have a nice day.”
“P.S. Like I said, Susan did it and I know you can too, so I want to give you a free week to try this out. You have 24 hours. Email me or call me.”
Send. That would get you an amazing, amazing response rate.
If you did your job right , they’ll think, “Well, I’m a woman. I have kids. I stay at home. I have pounds to lose. Okay, you know what? I can do what Susan does.”
Now, if you send out a pitch email, you need to use something more like the “problem, agitation, solution” method.
See, in the email we talked about earlier, you pitched something, but it’s actually content. If you always pitch to your list, “Hey, buy this,” or “Click on this and get that,” they’ll eventually stop opening your emails.
Now, a pitch email focuses more on “problem, agitation, solution”. A pitch email works well when you’re about to launch something.
Make these three step emails with three sequential emails, like a 14-day fat furnace or a 21-day rapid fat loss program. Those are pitch emails.
The first one always starts off positioning the problem, like a New Year’s Revolution.
Here’s how you can start it: “Hey, I’m taking this stand. Everyone’s doing New Year’s resolutions they’re destined to fail. No one shares the fail rate with you. This is what the actual fail rate is. I’m going to share it with you. If you have a resolution, stop it. We’re going to do something called a New Year’s Revolution, and in a few days, I’m going to tell you exactly what it is.”
You position the whole problem. You draw a line in the sand and go, “Hang tight, I’m going to tell you what it is.”
The first email is the problem, but the second email is the agitation: “Hey, so like I said, your resolutions are made to fail. I’m not saying that there’s a conspiracy, but I swear there’s a conspiracy by the diet industry and the exercise equipment industry to get you in here to buy their stuff, but they could care less whether you stick or not. But that’s not what I’m all about. I’m about delivering results, so in tomorrow’s email, I’ll give you this thing called the New Year’s Revolution. Be sure to keep your eyes open for it, because when you see it, you’ll want to jump on board. This six-week body transformation program is going to change your life. Best of all, I guarantee results, or you don’t pay a dime.”
Of course, after two days go by, you send out the solution email.
Be consistent, and commit to consistently good content, from the first email you send out to the third. When you let them know that you can offer them the best, most life changing results ever, you can’t fail.
Committed to your success,