Hey Bedros here,

I hope you’re doing awesome and that your personal training or boot camp business is blowing up.

I have Hook UP # 1 for you today and I have a feeling you’re gonna LOVE it.

Read on to learn more…

I just got back from Canadia where I was teaching at the Profitable Personal Trainer workshop and mastermind with my coaching client Cabel McElderry who owns and operate a 7 figure generating personal training facility in Red Deer, Alberta.

The workshop was awesome if I say so myself, and the folks who came out to it are some of the most ambitious fitness pros throughout Canadia.

Thanks for the awesome hospitality!

While at the workshop I came up with a new email sequence that is by far the most potent client getting email sequence ever. This is going to get you a boat load of new clients.

If you’ve ever used my 14 Day Fat Flush (now called the 14 day fat furnace) or my 21 Day Rapid Fat Loss Program email sequences then you know how magical they are at pulling clients from your email list and from the lists of local businesses who build email lists. In fact just these two promotions alone are responsible for at least $1,000,000 in personal training or boot camp sales. And I’m really proud of that fact.

Now, before I give you the emails, and before you mail them out to your list here are a few things you need to know about this promotion to make it super successful for yourself.

This promotion is called the 28 Day Flat Belly Formula and it’s crafted to overcome the two biggest reasons why people on your email list balk at starting a training program – TIME and MONEY.

Bedros Keuilian — My glamour shot compliments of Josh Carter (he caught my "best" side lol)

Because it’s only 28 days long it takes away the fear of committing to a long term program. Of course once they try the program and fall in love with you and your training they are going to want to commit for a longer period of time. And way down below I give you the script you’ll want to use to convert these folks into your regular, ongoing programs.

And because it’s only $97 bucks it totally overcomes the “cost too much” factor. See most people think your programs cost too much because they haven’t tried them yet, but once they try it and get the awesome results, they see the value in what you’re offering and are much more willing to afford your services.

Some things for you to know…

1. The whole idea is of this promo is that you have discovered a way to help them develop their abs WITHOUT them doing the traditional crunch, sit ups, and leg raises. So it go without saying that you need to really work their core in all the creative non-traditional ways core training ways.

(no need for me to go into more details on the training stuff since I know you’re an awesome trainer and this stuff comes second nature for you)

2. Since the plan is to get them the best possible results you’ll want to increase fat burn by upping high intensity interval training – keep them moving more and keep the rest period short or better yet, make it “active rest”.

3. And to give them the best possible results in the fastest amount of time possible you clearly need to address their eating habits.

Again, I know you know how to manipulate their eating plan. But if you want more help or something that’s already “done-for-you” and have worked really well with my clients back in the day then feel free to give them these eating plans to follow during the 28 day program.

Click here to download the 1300 cal meal plan >>

Click here to download the 1700 cal meal plan >>

Okay, now for the emails that you’re gonna send out on a Monday, Wednesday, and Friday. (and then you’d start the program the following Monday)

Email 1 (Monday)

Subject Line: new discovery (for a flatter belly)

I think I’ve discovered a new way to burn more
fat and get my clients a flatter belly.

As a fitness trainer, when people come to me,
the number one thing they ask for is to help them
get abs – a flatter belly.

Now, since I like to experiment with different workouts,
cardio programs and eating plans I tend to use my
clients as Guiana pigs.

Some times I find better ways to get you faster results
and other times I discover things that just don’t
work (but seemed good in theory).

My clients don’t mind, they’re good sports about it
Actually.

Recently I shifted my focus on finding new and faster
ways to drop more fat off the mid section and to find
a better way to get my clients flatter, more defined
abs.

And I *think* I discovered the perfect flat belly formula.

Now I say I think because up until now I’ve only
tested this with my current clients. I’ve never used
this system with every day people – you know folks
who have not worked out for a while if ever.

That would be the TRUE test of my new discovery.

See, my clients are getting amazing results from this new
belly flattening training system I’ve discovered.

They love it because the results come fast, the belly fat
just falls right off and we could see really noticeable
results in less than 30 days.

But I need to test it out with people who have never
been through my training programs, and that’s why
I’m writing you…

I’m thinking of doing a “beta test group” where I would
work with a group of people who want to burn belly
fat, get definition and flatten your abs and I plan on
tracking everything so I can quantify REAL results from
people who I have never worked with before.

I’m still working on the outline for the program so I
don’t know how many people I want to take into this
beta group.

But if you think that you’d be interested in being a test
subject (yes a Guiana pig) in my beta test group while
I test out the new belly fat burning workouts and nutrition
program I discovered while training my clients then
hit reply on this email and let me know you’re interested.

I’m putting the details of the program together in the next
day or so and then it should be ready to do for the beta
test group.

Again, just let me know if you think you’d be a good fit
to be in the beta test group.

Talk soon,

YOUR NAME, CPT
YOUR PHONE NUMBER

**********************************************************************

Email 2 (Wednesday)

Subject Line: I’ve stumbled upon faster fast loss

A couple days ago I sent you an email telling you all about
the new accidental discovery I made with a few of my
personal training clients (who I used as test subjects)

…that’s code for “Guiana pigs”

The BIG discovery I made was a new and faster way to
burn belly fat and get flatter and a more define mid section.

Since sending that email out I’ve gotten a boatload of
responses from people who want to be in the first
ever “beta test group” I’m doing to validate my belly
fat burning discovery.

Actually, I was a bit overwhelmed with how many
people replied back so quickly and asked to be in my
beta test group.

So I’ve finalized the program and here’s how it’s
going to work.

– I’m calling it the “28 Day Flat Belly Formula”

– The entire program is only going to be 28 days long
It’s in the name 🙂

– I’m going to provide you with a done for you meal
plan crafted to help you increase your metabolism and
burn fat. (This is NOT a diet, it’s a 28 modified meal
plan where all you have to do is read it, and eat it.

– You’ll need to workout with me 3-5 times per week
in a group setting during the 28 day program.

– The workouts will be challenging, even hard at times
but never impossible. And you’ll always have motivation
and accountability from me and the rest of the group.

– Here’s the best part… even though we’re going to work
on burning belly fat and flattening and defining your
abs, we’re not going to do a single crunch or sit up.
(imagine that, a sexy mid section and a flat belly without
doing traditional ab exercises).

– At the end of the 28 day you should see weight loss of
12-19 pounds and flatter, more defined mid section.

(you’ll probably drop a clothes size or two)

– The program starts this coming Monday

Now, typically my clients pay around $247/month or more
to get personal training from me.

But since this is going to be the first time (beta group) that
I try out this program on “non-clients” I’m going to only
charge $97 bucks for the entire 28 day flat belly training
program AND meal plan.

But there’s one small catch to all this…

I’m only taking on 19 people for the beta test group because
I want to be sure that I can give each individual participant
plenty of attention.

So if you want fast fat burn, and a better looking mid section
in only 28 days, and if you’re not afraid of a little hard work
and can put in 3-5 days per week for just four weeks then this
may be the program for you.

To lock in one of the 19 spots for yourself just give me a call at
(XXX) XXX-XXXX or simply hit reply to this email and let me know
that you want in on this amazing program.

Committed to your fitness success,

YOUR NAME, CPT
YOUR PHONE NUMBER

P.S. There are only eight spots left for the 28 Day
Flat Belly Formula training program that starts this
coming Monday so call me at (XXX) XXX-XXXX or hit
reply to this email to secure your spot.

**********************************************************************

Email 3, (Friday)

Subject Line: 28 Day Flat Belly Formula (ends today)

First off, I just want to congratulate everyone who secured
their spot in my 28 Flat Belly Formula program (beta group).

If you missed the email I sent a couple days ago. Here are the
details of the program for you…

See, while working with a few of my fitness training clients
I stumbled upon a faster way to burn belly fat and to flatten
your abs.

So I decided to test out my new fitness discovery with a
beta test group. And that’s where you come in because I’m
only taking on 19 people for this 28 day program and I’m
charging a fraction of what I normally charge for my training
programs.

– I’m calling it the “28 Day Flat Belly Formula”

– The entire program is only going to be 28 days long
It’s in the name 🙂

– I’m going to provide you with a done for you meal
plan crafted to help you increase your metabolism and
burn more fat. (This is NOT a diet, it’s a 28 modified meal
plan where all you have to do is read it, and eat it.)

– You’ll need to workout with me 3-5 times per week
in a group setting during the 28 day program.

– The workouts will be challenging, even hard at times,
but never impossible. And you’ll always have motivation
and accountability from me and the rest of the group.

– At the end of the 28 days you should see weight loss of
12-19 pounds and flatter, more defined mid section.

(you’ll probably drop a clothes size or two)

– The program starts this coming Monday

Now, typically my clients pay around $247/month or more
to get personal training from me.

I decided to only take on 19 participants for the beta program,
and since sending out the last email, 11 people locked in their
spot leaving only 8 spots open.

If you want one of these 8 spots and are ready to burn more fat
Flatten your belly starting this Monday then please call me at
(XXX) XXX-XXXX or just hit reply to this email and we’ll get you
locked into one of the remaining 8 spots.
Thanks a bunch 🙂

YOUR NAME, CPT
YOUR PHONE NUMBER

P.S. Like I said, there are only eight spots left for the 28 Day
Flat Belly Formula training program that start this Monday
so call me at (XXX) XXX-XXXX or hit reply to this email to
secure one of the remaining 8 spots.

**********************************************************************

Okay, now lets talk about converting these folks into paying client.

Since this is a 28 day program, and since we want to get commitment from these folks to continue training with you after the 28 days are over we need to make them an irresistible offer to continue training.

Profitable Personal Trainer — Working with a bunch of ambitious and awesome trainers in Canadia

Here’s what I’d do if I were you…

About three weeks into the program (on day 21 or so) I’d call each person on the program and say something like this:

“Mrs. Jones, I have some awesome news for you! First off I’m so proud of you. You have been working really hard the last three weeks and I’m seeing a lot of changes in your body, strength, and endurance. I’m sure you feel good, right?

[Mrs. Jones replies…]

I want to extend you the opportunity to keeping getting these amazing results by continuing your training program with me after the 28 Day Flat Belly Formula is over. So what I’ve decided to do is let you apply the $97 you paid for the 28 day program toward my regular program which means that if you commit to continuing on with before day 28, I’ll apply the $97 you paid toward your first month, which makes your first month payment only $XX dollars in stead of $XX dollars. That’s a savings of $XX dollars.

Like I said, when you commit to signing up for a month of my “regular” program before your 28 day flat belly program comes to an end in the next few days, I’m going to give you a $97 discount off the price of a regular month.

And when you decided to continue after that month, I’ll be sure to give you my best possible monthly rate, fair enough?”

The whole idea here is for you to get commitment that she’ll continue to train for another month for $97 off the regular monthly price IF she commits to doing all this BEFORE her 28 day flat belly program comes to an end.

Of course it goes without saying that you’ll want to put all of your “regular” ongoing clients on recurring monthly payments (EFT). If you don’t know what that is or how it works… you can read a killer post on EFT and how to set it up here.

And if you like this “hook up” blog post, then let me know by clicking the “like” button below or by leaving a comment in the comment box below. OR BOTH 🙂

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