Getting personal training clients is easier than you think – if you systemize your personal trainer marketing strategy.
The problem with most personal trainers is that they spend way too much time on insignificant marketing ideas that fail to produce results and not enough time on the few significant ones that actually work and often times cost little to no money.
In all my years of selling personal training, creating multimillion dollar personal training businesses, and coaching top fitness experts on all things fitness marketing I found five clients getting systems that work the best.
Strategy one: The Internal Referral. Your currant, active clients should be your walking talking billboards. In fact you should condition then to be your referral generating machines. This is called making it a condition of doing business with you and it start the day they sign up with you. Let them know you keep your rates low because you relay on their referrals. At least once a month give them a reason to send you referral by sending them a hand written note, cards, or even a gift certificate.
Strategy two: The List. If you’re not actively building a list of loyal fans (prospects and active and inactive clients) then you’re leaving a lot of money on the table. The list is king. And the best way to use a list to grow your personal training business is to offer a biweekly online newsletter. Consistent email marketing is the fastest, easiest and most economical way to position yourself and get people to know, like and trust you. And once people know like and trust you and consider you the local fitness expert your business will boom.
Strategy three: Expert Endorsements: There are all types of businesses around you who probably cater to your potential clients. Chiropractors, doctors, cosmetic surgeons, day spas, health food stores and other businesses already have clients and prospects that trust them. What you want is for these experts to refer their clients, customers, and patients to you. You can do this by making them a win/win proposition by offering to endorse their business or service to your list and then ask them to endorse you their list.
Strategy four: Free Media. People read newspapers and watch TV news for the stories and not the advertisements. One of the best ways to get the local media to publish your story and showcase you personal training business is by creating a strong human interest hook that they will want to share with their audience. Maybe you’re going to give two free training sessions to anyone who donates a new toy for the ‘toys for tots drive.’ Or maybe anyone who donates $25 during Thanksgiving week can get a free week of bootcamp. The point is you need a “hook” a human interest story and the media will be way more likely to listen.
Strategy five: The blog: There are over a dozen ways to get tons of traffic from the internet. One of the easiest ways is to set up a word press blog and start blogging on a daily basis about all things health and fitness. The secret to a good blog, one that attracts a lot of visitors is entertainment, content, and consistency. Boring blogs get no traffic. Use lots of social proof in your blogs, offer lead generation ebooks and reports to get people on your email/newsletter list.
Creating a personal trainer marketing system is easy once you figure out the handful of marketing strategies that produce the best results. The trick is to figure them out and use them consistently.