Back to the Basics

Last week I talked to you about the scarcity mind set, a belief that kills the entrepreneurial sprit dead in its tracks.

If you live with this mindset then things never seem to work out for you. But if you live in abundance then success is always knocking at you door.

This week I want to talk to you about an overlooked component for fitness marketing. This simple component alone can seriously change your personal training business in a big way.

Best of all it costs you nothing, requires no copywriting, no website optimization, and no goofy publicity stunts. And it’s something that you can do today, even this very moment, to grow your fitness business and to attract more personal training clients.

What is it?

It’s the basics.

Its good old fashion results.

It’s giving your clients results that they could not otherwise get on their own.

It’s exceeding your client’s expectations during every session.

It’s teaching them a lifestyle for lifelong fitness success.

It’s as simple as that. The basics – the reason people come to a personal trainer in the first place.

Face it, when your clients are happy with their results, when they see changes from month to month, they’re going to tell others. In fact, others are going to ask them about their success.

That’s word of mouth marketing. The best there is!

Word of mouth marketing is the fastest, easiest and most economical way to attract more personal training clients. But it only works when your clients are satisfied with your services.

Sure, some clients my stay with you for years – even if they don’t achieve results. These are the same clients that will never refer a friend, family member or co-worker.

So think about your client roster for a moment. When was the last time your clients truly achieved serious results? Results that got them so excited that they shared your services with everyone they know.

The basics… as reliable as a Toyota pick-up.

Next week I’ll give you five really cool internet resources that can double and triple your productivity. Best of all they don’t cost a dime!