I like fast results. I like figuring out how to hack things so that I can achieve the outcome I want even faster.
So whenever I can figure out a faster way to do something… I do it.
And so for you, I figured out a faster way to grow your fitness business, and it’s likely something that no one else in your community is doing.
2 Tricks To Grow Your Training Business
Have you heard the saying “small hinges swing big doors”?
A great example of this is with water. At 211 degrees Fahrenheit water boils and you can cook in it.
But at 212 degrees Fahrenheit water turns to steam and can power a massive locomotive train.
Sometimes, just one degree of change can make a huge difference.
In your business there are two specific things you can do do right now that can make a world of difference in your lead generation, selling, client retention and referral generation – these, after all are the four biggest areas that impact your bottom line and massively multiply your income.
#1 Always deliver the desired outcome on time or faster than expected. It goes without saying that people who sign up for your fitness program want a results, right?
If you want them to pay, stay and refer their friends, family and co-workers to you then figure out exactly what they want to achieve from a fitness program, set a date with them so that as a team you have a goal, and get them to that goal on time or sooner.
You’re a great trainer… you’re a coach… you’re a motivator… so it’s on you to set a realistic goal with your clients and help them reach it.
When you deliver the outcome, they’ll be forever loyal and they’ll refer everyone they know to you (as long as you’ve made giving referrals a condition of doing business with you).
#2 Positioning is everything. Think about this… if you’re going to go to a brain surgeon do you want one who is regarded as the expert and authority on brain surgery or will any old brain surgeon work for you?
Everyone wants to work with the expert and authority in any industry. All things being equal, the people in your community are going to want to work with the fitness pro who is most well know, liked, and trusted.
In fact study after study shows when you’re positioned as the expert and authority in any industry people are willing you pay more for your services and they’ll stay longer as a client.
So what’s the secret to positioning yourself as the fitness and fat loss expert in your community?
FOMA – Front Of Mind Awareness
The more people hear from you, see you, see your client’s before and after pictures, and read your client case study emails the more room you’ll occupy in their head space that’s dedicated to fitness and fat loss.
Look at it that way…
We all have a certain amount of head space that we dedicate to things… best Chinese food in town, best coffee shop in town, best school in town, best sushi in town… you get the picture.
So it’s your job to occupy the “best fitness program” in town space in their heads. That’s Front Of Mind Awareness.
Of course the fastest and easiest way to do this is through email marketing. There’s no better way to position yourself as the local fitness and fat loss expert and build that know, like, and trust factor than email marketing.
Now I know the idea of building an email list and then writing to them a few times a week sounds overwhelming… But what you probably don’t know is that you can automate your entire email list building and weekly content writing so that you don’t have to sit there and punch up an e-newsletter each week.
That’s what FitPro Newsletter does for over 4,000 fitness business owners worldwide.
If you have a website and a Facebook account then you can start automatically growing your email list of local prospects immediately.
The way to do that is to put one of the 12 done-for-you opt in’s or pop ups that’s given to you through FitPro Newsletter onto your website.
And you can use one of the free lead magnet ebooks and reports that FitPro Newsletter gives you to use as an email opt in on Facebook. It’s as simple as clicking a button in your FitPro Newsletter account to generate a squeeze page that you can send traffic to from Facebook.
See everyday people go to your website and to your Facebook profile and Fan Page and that means you should be adding these people to your email list so that they can get your content emails, healthy recipes, and fitness tips that FitPro Newsletter creates and sends out on your behalf.
I’ve created FitPro Newsletter to automate your entire email marketing… all you have to do is install one of the 12 done-for-you list builders onto your website and the list building and automated content content deliver begins!
It’s really the fastest way to position yourself as the local fitness expert and to build the know, like and trust factor.
Test drive it for 30-days and see how quickly you’ll start building an email list of local prospects… plus you’ll get more leads and more referrals from your exiting clients each week because that’s what FitPro Newsletter is designed to do for you – all on autopilot.
The more people hear from you, see you, see your client’s before and after pictures, and read your client case study emails the more room you’ll occupy in their head space that’s dedicated to fitness and fat loss.
