Personal Trainer Marketing and Tips and Tactics For Getting More Clients
Do you ever wonder "what the best personal trainer marketing tactics are?" If you have, then keep reading.
You'll find this site full of awesome tips.
The Personal Training Marketing systems I'm about to share with you will take your business to a whole new level quickly. That's because the stuff you're about to learn are things that your competitors will never think of doing.
Is your personal fitness training business operating at full capacity? By that, I mean are you getting everything you can out of your personal training business?
I want you to put all your preconceived ideas about personal trainer marketing to one side for a moment and let me tell you about some killer ideas that you probably never thought of. These are going to be some way out of the box fitness trainer marketing tactics – but they work. And that's all you really need to know.
As a fitness trainer myself I've had a lot of experience with good and bad personal trainer marketing strategies. I've tried a bunch of things that really failed. But over time (and by doing a lot of trial and error) I also discovered some KILLER personal trainer marketing tactics that worked like crazy and no one was even using them.
I felt like I knew a little secret that no one else knew. And now that I teach fitness trainers the secrets and shortcuts to getting clients I get to share all of my hardcore personal trainer marketing systems and strategies with fitness pros who want to make a killing. Like I said, these fitness marketing tactics you're about to learn are really out of the box and things that most personal trainers never think of.
Okay, you're probably wondering why I have created this site in the first place. Well, the truth is the average personal trainer income is under $35,000/year. I should know I was making $28,000/year for a long time. It sucked.
But I soon discovered some personal training marketing methods that took my income from under 30K well into the six figure mark. While it didn't happen over night, it did happen pretty quickly and it totally changed my personal training studio for good.
Before I give you my top three personal trainer marketing tactics I should warn you that the personal trainer marketing strategies you're about to learn may seem pretty far out. But you gotta trust me. This stuff works. It works for many of my top-coaching clients and it will work for you (if you put them into action).
On this blog you'll find over 163 personal trainer marketing techniques to help you take your fitness business to massive success. These are things that will help you achieve total financial freedom.
While I can't go into all 163 marketing tips here, I will give you the top three that I like and that have worked really great for me.
1. The first personal training marketing tip you'll want to know is this. ONLY practice direct response marketing. Forget about branding or image building. That type of advertising is crap in my opinion and you can't even track to see if it got your any new clients.
But direct response marketing is by far the best personal trainer marketing strategy ever because you can track it and hold it accountable.
The formula for direct response is AIDA: Attention, Interest, Desire, Action. That means your marketing message should have a strong compelling headline and get the readers attention. Then the copy should capture the person's interest and suck them into reading your message. Then you've got to evoke desire. Get the reader to want your service. And finally ask them to take action. You want a deliberate call to action and not just an implied offer.
2. Leverage your time. One way I did this was to stop being the trainer and start being the marketer. You are better off hiring a group of personal trainers to work for you so you can focus your attention on the real important stuff like dialing in your personal trainer marketing systems.
3. Use online marketing methods, too. Don't just run ads, send postcards, and lead boxes. Those are all fine, but you should also focus on online fitness marketing systems like craigs list and facebook client getting systems. One of the best ways to use craigs list is to post ads for 'human billboards'. Basically this personal trainer marketing tactics is all about getting 20 people to pay you only $10 per work out (this works best in group training sessions of 4-6) BUT they have to promise to refer you at least one lead each week. The people you get from these human billboards will be your 'regular' paying clients.
Like I said there are over 163 ways to get clients on this website. But the personal trainer marketing foundation is really based on the three tips up above.
So the next time you're looking for some killer out-of-the-box personal trainer marketing strategies be sure to come to this blog and look around. Odds are you'll find a bunch of new and creative ways to get more clients and make more money.
Committed to your success,
Bedros Keuilian
Bedros is a sought after fitness marketing expert and the top personal training marketing business coach to thousands of fitness professionals worldwide.















Comments on Personal Trainer Marketing and Tips and Tactics For Getting More Clients »
Bedros, you are by far the expert for trainers looking for personal training marketing tactics.
Just to give you an idea… one of the free personal trainer marketing ideas I got from your blog got me 7 new clients in about a month.
I should clarify that these were 7 IN ADDITION to the normal sign ups I get.
Thanks for all you do Bedros
James