14 Day Fat Furnace Promotion Fitness Marketing System

Another Bad Ass Fitness Marketing System For You TO Use and Get a TON of Clients

I’m here in Maui with my beautiful wife and kids getting a lot of relaxation done.

Life is good… we’re in a 2,000 square foot villa in Kapalua on a private beach front resort. The mighty pacific is right outside of our sliding glass door – less than a 25 yard walk.

 

Kapalua Beach - just outside our sliding glass door.

Getting a lot of sleep… (well, five – six hours a night is a lot for me), long training sessions at the local gym and plenty of time in the ocean and on the beach with Andrew and Chloe.

We’re also getting a lot of excitement and exploring in. Like the giant sea turtle that chased my wife out of the ocean, and the rental car that’s attracted to telephone poles (consider saying YES to insurance the next time you rent a car).

Good times for sure 🙂

If you ever get a chance to visit Maui make sure to do so. We come here often. It’s one of those places on earth that make you want to slow down and appreciate things more. And as entrepreneurs we sometimes need to be slowed  down.

But the real reason for this blog post is not to tell you about my annual vacations to Maui or that you should come out here if you can.

I’m writing this post because I’ve got a gift for you…

…it’s a complete system for getting a bunch of new of clients in only 7 days. This is something I’ve been testing with a few of my coaching clients and it’s been working REALLY well, for all the obvious reason (which you’ll see in just a minute) and while I had planned on packaging it up and selling it as an info product, I decided to give it away to you as my THANK YOU gift to you for being such an awesome client, customer, and subscriber.

So I’m gonna hook you up with the following…


  • Three ready-to-mail-out promotional email templates
  • A 14 day meal plan to use with your new clients (you’ll find the link to download these below)
  • An entire “what to say and how to say it” script to get yourself a boatload of new clients.

This is a turnkey system that works. It’s proven and in-the-trenches tested.

In fact, if you’ve ever used my now famous “21 day Rapid Fat Loss Program” promotion, then you know how powerful and effective these tactics are at getting new clients into your funnel.

My son and daughter having a blast on the beach

Like I said, I had originally planned on making this into an info product and selling it, but I decided to just give the whole thing away to you here on my blog as my gift to you.

The only thing I ask is that you not disregard this JUST BECAUSE IT’S FREE. That would be a huge mistake on your part.

Some trainers who use this client getting system will end up with a dozen (or two or three) new clients within a week. And others might only get a handful of new clients. It all depends on the size of your email list and how well they know, like and trust you.

If you’ve been following my blog for any length of time then you know how I’m always telling you to build an email list of clients, prospects, past clients, and business and media contacts. Because when you have a list, you can literally make money on demand.

In fact if you have even a modest size email list – you’re gonna kill it with this promotion.

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NOTE: If you don’t have an email list and don’t know where to begin and how to build an email list then start here >>  The #1 Email Management and List Building Program Used and Trusted By Thousands of Fitness Trainers Worldwide.

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The other thing about this promo is that you’ve gotta train the new people you get in a group or boot camp style setting and not the traditional one on one type of training.

Makes sense, right?

Okay, so here’s the promo and the details on how you’re gonna run it to make sure it’s a success.

I call it the 14 Day Fat Furnace.

The whole idea behind this promotion is to get people who are sitting on the fence and “thinking” about training with you to take the plunge by making them an irresistible offer that overcomes the two big objections that most buyers have… TIME and MONEY.

Aaand this promotion is designed to give your prospects a lower barrier of entry into your training program where they can sample your program, get to know you better, realize that you’re an awesome trainer and that they had been missing out on the best training program in the area all along.

It’s a funny things, but once people figure out what they’ve been missing and how awesome of a trainer you really are they somehow find a way to afford your services and in fact they make the time to come in and get the results.

The details…

Since this is a three sequence email promo you’re gonna start the promotion and sign up process on a Monday and then start the actual 14 Day Fat Furnace training program the following Monday.

I’m not gonna discuss how to train these clients during the 14 day fat flush program. I’m guessing you’re an awesome trainer and that you know how to train people in a group, keep them moving and motivated and get them to burn a lot of calories in an hour.

If you need help with the training or want to get some killer out of the box training ideas then check out Craig Ballantyne’s Turbulance Training and Shawna Kaminski’s Female Fat Loss Over Forty. Both ebooks will give you a TON of training ideas and programs to use during the 14 Day Fat Furnace program.

Okay, let’s get started. This is going to be a three phase thing.

The girls chillin in the water

Phase One: Promote the program and get as many people into the 14 day program as possible. Below are the three emails you’re going to use to promote this new program.

Email # 1: This email goes out the first Monday of the promotion. It’s designed to only tease the promo and stimulate interest before you launch it on Wednesday.

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Subject Line: I discovered faster fat loss

Hey there,

I’ve stumbled upon something pretty significant recently while working with several of my clients who wanted to achieve faster fat loss.

This new discovery I made proved to be pretty amazing at melting fat off the body. It’s a combination of working out in a short burst, high intensity kind of way and a manipulation (for a lack of a better word) of your eating program – NOT A DIET.

But here’s the coolest part of this thing… the results come FAST. In fact the entire program lasts 14 days and the results are amazing.

I’m considering offering this program to a small group of people who are interested in burning a lot of fat in 14 days.

So I’m calling it my “14 Day Fat Furnace system,” but before I commit to doing a program like this, I wanted to see how many people on my email list would be interested in a 14 day rapid fat loss program like this.

If you think you’d be interested in joining my small group of “beta testers” and getting fast fat loss results in 14 days, then hit reply to this email and let me know and I’ll let you know if and when I plan to launch this 14 Day Fat Flush system.

Thanks a bunch!

<< Your Name >>

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Email #2 This email is the first of your “pitch” emails and goes out on Wednesday.

Subject Line: Re: 14 Day Fat Furnace System

A couple days ago I sent you an email telling you about the new rapid fat loss program I stumbled upon while working with a few of my training clients.

Since that email on Monday I’ve been flooded with emails from folks who want to join my 14 Day Fat Flush “beta” program so I decided that I’m going to take on 15 new clients into this program and I’m starting it this coming Monday <<Date >> at <<Time>> at <<Location >>.

Here are some details about the program that you should know before you join:

This is a 14 day training and nutrition (manipulation) program that’s relatively intense. You’re going to work hard for two weeks BUT your results are going to come fast and will be significant when you follow the program.

Some people will lose six to twelve pounds during these two weeks and a couple dress and pant sizes.

The program is simple in its brilliance. You’ll come and workout with me three to five days per week for two weeks, and eat the foods that I’ve outlined for you in the program. It’s simple actually – just read it and eat it and the results will come.

You will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout.

And the eating program I give you will NOT be a starvation diet. I’m totally against starvation diets. It’s actually a decent amount of calories manipulated in a crafty way to help your body burn maximum fat and to retain muscle tone during the 14 days.

I think you’ll actually enjoy it.

Now here’s the best part of this whole thing… the cost.

Since this is my beta version and since I’m only taking on a small group of 15 new clients on this program. I’ve priced it for anyone to afford.

The entire 14 Day Fat Flush program is only $67.

Like I said the program starts this coming Monday <<Date >> at <<Time>> at <<Location >>. So if you want to be one of the first 15 people on the program and get a lot of fat burning and muscle tone done in only 14 days then you need to call me now at (XXX) XXX-XXXX to lock in your spot for this Monday.

Or you can go to this website and register for it there <<YourSpecialSiteForThisPromo.com>>

If you have any questions just reply to this email or call me at  (XXX) XXX-XXXX.
This program is going to sell out quick at this low price and with the limited number of spots available. So be sure to call me at the number above, reply to this email, or just go to this site to register <<YourSpecialSiteForThisPromo.com>>.

Looking forward to seeing you in the program this coming Monday!

<YOUR NAME>
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Email # 3 This is goes out to your list on the Friday morning before the Monday start date.

Subject: Last call, only 3 spots left (hurry up)

I had a feeling I was going to get a bunch of people who were interested in my new 14 Day Fat Flush program, but I had no idea it was going to sell out in only two days.

I originally had 15 spots open, and since the email this past Wednesday I only have three spots available for the 14 Day Fat Furnace program. And since it’s only $67 the spots sold out quickly.

But you can still get one of the three remaining spots if you call me at (XXX) XXX-XXXX or reply to this email and tell you that you want in.

The program starts this Monday <<Date >> at <<Time>> at <<Location >>.

And, in case you missed the last email, here are the details of the 14 Day Fat Furnace program:

The program is simple in it’s brilliance. You’ll come and workout with me three to five days per week for two weeks (14 days), and eat the foods that I’ve outlined for you in the program. It’s simple actually – just read it and eat it and the results will come.

You will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout.

And the eating program I give you will NOT be a starvation diet. I’m totally against starvation diets. It’s actually a decent amount of calories manipulated in a crafty way to help your body burn maximum fat and to retain muscle tone during the 14 days.

So be sure to take one of the three remaining spots and join us this Monday <<Date >> at <<Time>> at <<Location >> for the kick start of your 14 Day Fat Furnace program.

To lock in your spot just call me at (XXX) XXX-XXXX or reply to this email with your phone number or just go to this site to register <YourSpecialSiteForThisPromo.com>.

Looking forward to seeing you this Monday 🙂

<< Your Name>>

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NOTE: You can also promote this on your Facebook profile too.

Phase Two: Give these folks the BEST workout of their life. Come with a ton of energy, passion, and enthusiasm! And make sure they stick to their nutrition program. (honestly, it doesn’t matter if they follow the nutrition program that I give you or if you give them something of your own.) The key is to get them to take in less calories than they are now and get them to burn 500 or more calories per workout.

I made sure to not hit the tree, but ran into the telephone pole with the rental car.

Here are the two meal plans for you. They’re both 7 day meal plans that can be used as much as 4 week in a row. Or you can create your own meal plans for your clients.

Click here to download the 1300 cal meal plan >>

Click here to download the 1700 cal meal plan >>

(Legal stuff: Consult a nutritionist, RD, doctor, lawyer and your great aunt before prescribing or using the meal plans above.)

Phase Three: This is the most important part of the whole thing, because this is where you’re going to convert as many of these 14 day members into your “regular programs” so here’s what you do next:

On day 12 of the 14 day fat flush program you are going to offer each member of the program a killer deal to join your regular program. The offer is going to be this. Before they reach day 14 of the program they commit to trying one month of your regular program (to ensure they get continued results and reach their goals) and you will give them two bonus weeks free.

Here's how you fix a front quarter panel on a car if the passenger door is stuck shut after smashing into a phone pole

So I’d say something like this:

“Mrs. Jones, I have some awesome news for you! First off I’m so proud of you! You have been working really hard the last 12 days and I’m seeing a lot of changes in you so I want to extend an opportunity for you to continue to get these amazing results and to get two weeks of boot camp free. When you commit to signing up for a month of my “regular” program before your 14 day fat flush programs comes to an end in two days, I’m going to give you two bonus weeks for free, making it a total of six weeks for the price of four. Let’s get you started on that, okay? And when you decide to continue after those six weeks just let me know and I’ll get you locked in at my lowest possible program price for the month to month program. Fair enough?”

The idea is for you to make them a killer offer and ask them to make a decision before their 14 Day Fat Furnace program ends. And as they work their way up your ascension ladder (to the monthly program plus two bonus weeks), you’ll want to get them committed to an ongoing program that’s recurring on auto debit (EFT).

Out shopping with the family.

(If you don’t do auto debit then check this post out for all the details.)

I hope you take this killer promotion and use it to get a ton more clients for your personal training or boot camp business!

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