34 Ways To Get More Personal Training Clients
Honestly I could have headlined this post 34 ways to get more boot camp clients… but I had to pick something so I went with 34 ways to get more personal training clients.
But don’t let that fool you… if you run fitness boot camps these client getting tactics will practically fill up your boot camps almost overnight.
The other day someone facedbooked me this question: “What’s the best way to get more clients” and that kinda opened up a can of worms.
For me, unless I’m missing something (and I doubt it), there is no “magic bullet” for getting a ton of clients.
Sure there are some killer ways to get a flood of clients in at once. And some work better than others…
… but for the most part it’s about having may poles in the water.
And any “guru” that tells you they have the “magic bullet” is most likely after one things… YOUR MONEY.
So without further ado, here are 34 ways to get more personal training clients.
1. Be passionate, enthusiastic, likable and keep your energy high. I once did a survey when I had over 50 trainers working for me. I asked their clients what they liked most in a personal trainer. The majority came back with passion, enthusiasm, likability, and energy.
2. Make giving referrals a condition of doing business with you. Ask for them, reward your clients when they give them and give them a lot of praise in front of the other clients.
3. Always run new promotions that offers a lost cost and shorter time commitment entry into your funnel. Use my 21 Day Rapid Fat Loss Program, or 14 day abs and buns program or a 7 day flat tummy program. Then convert these clients into regular ongoing clients.
4. Do some dialing for dollars once a month. Hit the phones and reactive former clients. Make them special offers.
5. Get yourself AT LEAST 21 human billboards – train them for free – in exchange for referrals.
6. Do weekly grocery store tours, educate the public, and then present them a low barrier offer into your program.
7. Schedule at least one “lunch and learn” for local businesses with ten or more employees. Give them 20 minutes of content, 10 minutes of Q and A and then make them an irresistible offer.
8. Give all new clients a certificate to bring a friend along the first week. Easy referrals and conversion.
9. Get all your clients and campers on EFT (Auto Debit). This may not be a client GETTING system but it’s one of the best client KEEPING systems I know.
10. Market on Craigslist in these sections, several times a day: Services - Lessons & Tutoring, Beauty Services, Therapeutic, Community – General. Here’s the formula to use.
11. Get belly to belly and commit to talking to at least 10 people a day.
12. Give away $1 for one week trials and then give your clients the BEST experience they’ve ever had in that week.
13. Network with these businesses. BUT don’t ask for referrals yet. You gotta give to get. Tanning solon, hair solon, day spa, nail solon, dress shop, day care, and chiropractors. This is one of the most overlooked fitness marketing tactics.
14. Lead box local businesses who cater to your perspective clients and then offer the business owner/manager free access to your services. Shoot to get 30 lead boxes out into the community. Learn more about lead box marketing here.
15. Buy the top spots on google, yahoo and bing. Bid on specific key words and phrases that your market place searches. And be sure that the page you’re sending traffic to has a solid lead capture system in place.
15.5 Dominate the search engines and get your site to the top of google. I suggest reading this post on SEO domination.
16. Run an annual biggest loser content like my coaching clients 7 figure Sam. Get the community involved, then reward the top ten contenders. Here’s how Sam does it.
17. Build a huge responsive email list of clients, prospects, and former clients and deliver killer content to them while making killer offers.
18. Suck out clients from Facebook Ads that target your SPACIFIC while keeping your ads as relevant to the target audience as possible.
19. Use the Fit Body Boot Camp plastic referral card method to increase referral generation by 1200%.
20. Mail targeted two-step postcards to your community.
21. Craft a killer website packed with social proof, a killer lead gen, a strong headline, and catered to a target market. Here’s who I recommend to my coaching clients.
22. Drive around in a one-ton billboard. Wrap your car and get a LOT of attention.
23. Use your blog as a place to educate, incubate, and convert prospects into paying clients.
24. Craft scripts for everything. A phone script. A face to face script. A sales script. Dealing with objections scripts. NEVER “wing it”.
25. Use the Steve Hochman text message appreciation system. Basically text your clients an awesome message everyday and pump them up. They’ll tell their friends and you’ll get more clients.
26. Reprogram your subconscious mind for success. Every morning and each night before going to bed visualize what you want your business to look like in 12 month. Be specific and your subconscious will help you get there faster.
27. Use the Keuilian method. Focus on your critical five percent and outsource the trivial 95%.
28. Give to get. Send your best clients unannounced gifts – just because.
29. Consult your client council. Ask your best clients what they want from a fitness program. Find out what they feel is missing and make it happen.
30. Write articles for local magazines and publications. Give your best info away for free and position yourself as the local fitness and fat loss guru.
31. Do the things that others wont do. Overcome your fears, doubts, and limitations and take massive action.
32. Don’t live by other people’s values. Set your own values and expectations of your business and meet them.
33. Get my PT Business Course and get the most cutting edge, “what’s working now” client getting systems and tactics delivered right to your door each month.
34. Be a master closer. All the marketing in the world means nothing if you can’t convert prospects into paying clients.
There it is… 34 ways to get more personal training clients and to take your fitness business to the next level.
Be the first to leave a comment below and win an AWESOME gift. I’ll send you this awesome PT Power notebook, folder, calculator, and pen combo if you’re the first to leave a comment below.
Rock on!
Comments on 34 Ways To Get More Personal Training Clients »
Brian Smith @ 10:49 am
Great post Bedros! Im ordering plastic gift cards as we speak!
Monty @ 10:50 am
Bedros-
Thanks for all of the great content you continue to pump out!
Killer job at Summit, got alot to do now! Great meeting you and
the rest of the presenters. And thanks for being accessible during
the weekend.
Monty
Brian Smith @ 10:51 am
Also, do you just use a paper certificate to give to new clients for them to bring a friend along, or just the gift cards, tip #8
Jeff @ 10:57 am
Great post BK! I have about half of those down. With the time management tips I got at the info summit and working on my 5% I should be able to get the other half going as well. I an re-motivated since I got home from the info summit. I have added 10 bootcampers just this week! Thanks a lot and keep the post coming!
Bedros, this is awesome stuff.
Thank you so much for sharing, as always!
Quick question for you as well - with the public speaking tip, you say to give 20 minutes presenting, 10 minutes Q&A and then make them an offer.
Is giving that Q&A stuff a really good idea? I’ve heard lots of other public speaking coaches say that you should never do a Q&A afterwards because it makes the audience forget the emphasis of your presentation - you want them to leave with your message/offer firmly etched in their mind and this leaves them with a bunch of muddled questions instead.
What do you think of that advice? Is it a good idea to do a Q&A or not? Thanks for your help.
Bedros,
Awesome Bro’… I’ve been dabbling on stuff but not rockin’ it.. I think I’m going to print this out and make my to do list from here alone… And I’m separating my page into Delgate and Dominate…
I started to do that last week, I listed out at 5% and 95%, even though I was doing most of the 95% myself, it got my brain thinking… “OK, what CAN be delegated or bartered?” and from doing that I am getting creative and starting to barter things out while I work towards an assistant…
Rock on!
JJ
JAYW @ 11:10 am
Bedros
Great client getting ideas. Freaking excellent!
JayW
Dave DePew @ 11:26 am
Great stuff! It all works!!!
Dan Kennedy @ 11:48 am
Awesome content bedros
Derek Wagner @ 11:53 am
You really present awesome material. Your timing couldn’t be better for me as getting new “blood” into my schedule has become my focus over the past week. Thanks for the insight.
Derek
Awesome tactic to get people to comment….am I the first one?
Kris Crepeau @ 12:14 pm
Awesome dude, can’t wait to put these strategies to action!! You da man Bedros!!
John Thompson @ 12:22 pm
Awesome post- Definitely the best client attraction strategies
Thanks
John
John Ashworth @ 12:30 pm
This is a great list and a great reminder of all the things I can still be doing every day to market my fitness business. And I really like #1. So important!
John
Zac @ 12:37 pm
Be passionate, enthusiastic, likable and keep your energy high. This one is the best! Far too many trainers DON’T do this.
Zac @ 12:38 pm
whoa. First comment. Does that mean I get that nifty notebook?!
Josh Henri @ 12:41 pm
Hey bedros, always great content. I am gonna put a few of those steps in process right away. In just a few months of looking at your blog I have learned so much about fitness marketing and sales, thank you so much for your giving nature.
Josh Henri
Solid Ground Personal Training
Gresham, OR
Steve Auxier @ 12:54 pm
AWESOME content! I look forward to emails everyday! You, Steve, and Chris are truely amazing!!!
As always, killer content, Bedros! You guys have truly been a big factor in my success as a trainer. Thanks!
Steve @ 2:06 pm
Outstanding ideas…..I have already started to use your 21 day Fat Loss Challenge…..with hardly any marketing, in a couple of days we have over 30 people signed up for the challenge….there are past clients & referrals from the existing attendees….
Lovin’ it
Many thanks
Be Fearless & Keep Smiling
Steve
Hey Brian Smith… you’re the first to comment. Congratulations!
Call my office at 877.205.3448 and give Marilyn or Allison your address and they’ll get your PT Power notebook organizer in the mail for you.
Bedros
Anja @ 7:08 pm
I will print this out and stick it on my door. Starting that client council and the lunch and learn. Those will be my next commitments.
Thanks.
chelsea @ 1:53 am
Awesome post Bedros!You Are The Man! thanks for all the great info in Orlando!!
Take Care!!
Scott Gregory Smith @ 2:25 am
STILL….speechless. So many awesome ideas. So much great information. I can’t imagine what the 100K Mastermind group is going to be like (Wish I had decided to pay attention to all of your emails much earlier). #’s 10,13 17and 24 are being implemented right now.
Thanks
Carlos Klein @ 8:41 am
Killer! As always Bedros!
Bobby Zuniga @ 5:08 am
You are the man B! I was hoping for one of those folders but looks like Im far from the first to post lol. Oh well, I just purchased your PT Business Course so hopefully Ill be making enough to make my own folders soon lol. All teh advice I have received has been huge and it was free. I cant wait to see howgood the stuff I paid for is!!! Keep it coming
jennifer Robinson @ 6:05 am
THis is awesome info, cant wait to put into practice. I have jsut started a studio and am apprehensive about gettng out there. but this infor is great. Thanks Jen
Becky Fox @ 7:55 am
Always great information, Bedros! I’m getting ready to order the gift cards today. Planning a transformation challenge, and did your free trial of the Fitness Manifesto.
You always put out such great information and I truly appreciate it!!
thanks for the cool words Becky
B
KILLER LIST BK. You are always full of surprises just when I thought that I learned everything from you you come up with something else. We all appreciate you BK
Chris Lutz @ 2:25 pm
I like the gift cards. Who has a good link to a company that produces them at a reasonable price? Thanks.
Chris Lutz-Master Trainer
http://www.spartatraining.com
Great stuff Bedros.
Puts it all right there for you.
This is like an outline of how to market a fitness business.
Very cool. Thanks
Brien shamp @ 7:34 pm
Great stuff Bedros. Lot’s to do as always.
http://www.optimalfitnesslifestyle.com
Brien
Temecula Personal Trainer @ 10:52 pm
Wow! What a great list Bedros. Lots of good stuff.
joe haines @ 4:35 pm
Great job Bedros!
Id love to do a mentorship program with you but live in the UK! Im going to the fitness info sumit though, cant wait!
Rocking stuff!!
PROS: This is one of the best posts ever. Thank you for consistently sharing your ideas and experience with all of us! Someday I hope to be able to give as much to this industry with my education/CEC programs as you have given with your business and marketing leadership. We all owe you a great debt.
CONS: Dude, spell-check…
Bronek @ 3:32 pm
this post, together with its links, it is the best post I have EVER seen on fitness marketing!!!
Kudos!!!!
Bronek
Absolutely Brilliant B.
Matt @ 4:42 pm
Bedros,
killer tips - love your attitude
stay positive and Merry Christmas
matt
Print this out and put it on my door - check!
shekhar @ 5:18 am
34 ways to sell myself to get more clients its wonderful to walk in your foot steps buddy thanks
Mike(Panther Fitness Training) @ 8:30 am
Great list of ways to promote Bedros, have used some of these and they worked very well.
Few other ideas not considered but will give them a go, cheers.
Charles @ 6:53 am
Great post bedros, just more things for me to get better at.
thanks Bedros I really liked these 34 tips
LaToya @ 3:04 pm
Great info Bedros! Im the first in 2011…does that count? lol