You’d think it might be Bob Harper or Jillian Michaels from the Biggest Loser TV show… but it’s not.
Or maybe Shaun Thomson (Shaun T), Richard Simmons (YAY!… lets all wear short, shorts fellas!), Billy Blanks, or maybe even Tony Horton from the mega popular P90X… nope, not them either.
OK, I’ll tell you, but you probably aren’t going to believe this: the richest trainer in the world is none other than Tony Little… you know, the dude who first started selling the “Gazelle” on late night TV infomercials, rock’in the ponytail?
No joke, he is (by very, very far) the richest fitness trainer in the world!
Were you able to guess that?
Here’s how he made all that cash according to the popular website The Richest:
Tony Little; known for his expertise in fitness and his long, blonde ponytail. If you’ve ever stayed up late at night to watch television, chances are that you’ve caught one of Little’s infomercials. He’s known for his catchphrases that oddly stick to your psyche when trying to push out those last few reps in your workout (Can you hear, “You can do it!” chanting in your ear?). Tony Little’s infomercials have grossed just a little over $4 billion in sales, making him one of the richest fitness gurus of all time with an estimated personal net worth of $200 million.
$200 Million net worth is not a bad chunk of change, if I may say so myself.
In fact, Tony’s personal net worth is over ten times that of the next richest trainer…
…but what made Tony so much wealthier than all the other “celebrity” and “infomercial” fitness trainers?
I’LL EXPLAIN WHY IN JUST A MOMENT.
I’ll also teach you how you can use his secret to dominate every other trainer and fitness center in your area and have the highest local personal net worth, too.
But, lets switch gears and talk about Howard Stern for a moment- a brilliant dude that is a LOT like you.
What?!! Bedros you listen to Howard Stern?!
Isn’t he the vulgar “shock jock” on the radio who offends everyone?
No, that’s just what you’ve been told to believe by the media who also likes to freak out society by playing up every disaster, financial crisis and local crime, making it seem like the world is falling apart around you.
When in reality the world is just fine and all you need to do is hunker down and GSD.
But I digress.
Forbes Magazine just put out the list of the World’s Top Ten Highest Paid Celebrities and do you know who was way up on there?
You guessed it: Howard Stern.
If you’ve ever read his book or seen his movie “Private Parts” then you know the price he’s paid to make it… and how he pioneered a whole new niche in broadcast radio that EVERYONE, including the FCC, said could not happen.
But never mind that stuff right now.
All you need to know is that on that Forbes list of the Highest Paid Celebrities Howard beat out Garth Brooks, Robert Downey Jr., Taylor Swift, and James Patterson.
Think about that for a second…
Both Howard Stern and Tony Little – the two least likely cats to be the wealthiest in their “space” are actually the most loaded and most influential.
They’ve made the most money, which really means that they’ve helped the most amount of people compared to their counterparts.
See, that’s how money works… it goes to those who have had the greatest impact, reach, and who have helped the most people.
Yet both Little and Stern are sort of nobodies… but they’re ultra wealthy and HIGHLY respected in their space.
Lets be honest here, when I asked you to name the richest fitness trainer on the planet Tony Little’s name never popped into your head for a second.
And if I asked you who’s one of the highest paid celebrities in the world you would never have said Stern – hell you might not even categorize Stern as a CELEBRITY, right?
And that perfectly proves my point!
There are a bunch more popular trainers out there than Tony Little. And there are a hell’ofva lot more famous celebs than Howard Stern, but the fact is that fame, likes, and followers DO NOT translate into money.
(which is why I find myself consulting TV Celebrity trainers from time to time on how to turn their fame into a money making business)
And money is kinda important because it’s the only thing that I know that solves the problem of not having money.
PLUS… money is a vehicle to freedom…
And freedom is AWESOME!
Now then, before I teach you how they did it so that you can do it, too.
Let me first address the segment of our fitness industry who’s stuck in a mediocre mindset of…
“Oh I don’t need a lot of money. I don’t want to be rich. I just want to be comfortable, be able to pay my bills, and help my clients get in shape. That’s reward enough.”
Look, if that’s you, then you need to walk on over to the nearest mirror, look yourself in the eyes, and slap yourself silly until you come to your senses.
First off, I can site at least three books and about a dozen world renowned financial advisors who have proven that MOST people grossly underestimate the amount of money they’ll need to live, pay their bills, put money away for that rainy day, and save for retirement.
Just walk into any Walmart and you’ll see proof of that fact in the door greeter who should otherwise be retired and living a life of fun activity, visiting with their grand kids and traipsing around the world… but instead they’re greeting you, at Walmart, and they’re always running out of money before they run out of month.
That’s freakin sad, man! And I don’t want to see anyone in our industry fall into that situation.
Poor planning and mediocre thinking is what causes that.
Anyhow, so now that you know that you need 10X more money than you think you do so that you can live a good life and help more people, let me share with you what Tony Little and Howard Stern have done to become a dominant force in their respective fields.
THE LIST IS KING
They both built a huge following and have major influence and authority with their list.
Howard’s list is on the radio… his listeners.
And Tony’s list is in buyers of multiple products over the years.
See, once they buy from him they go on his email list and he doesn’t just “let them be”… he consistently communicates with his “tribe” by delivering content, fitness tips, great information, and continues to offer them other products.
Both Tony and Howard have created the “magic formula” for lifetime success: The Know, Like, and Trust factor.
And when your list and followers know, like, and trust you then they automatically see you as the expert and authority.
Once you have expert and authority status with a group then they’ll do business with you forever…
….and all of the sudden you’ll notice that it’s easier to get leads and prospects to contact you.
And you’ll see that people start talking about you more around town and on Facebook. You’ll also be able to charge more than other fitness businesses in your area because when you have an email list and you become an authority to them you end up becoming a “Category of One”.
That’s a very good thing because you won’t be compared to all the average and mediocre fitness businesses in your area.
PLUS you’ll be able to keep clients longer AND they’ll get better results because when you’re seen as the local fitness expert/authority you also have higher client compliance – which is a good thing since you want people to sign up, stick to, and follow your fitness and nutrition program, right?
It’s all about the list.
And in your case, it’s about the Email list and your Facebook fan page. Both of those platforms are priceless at building your business, your influence, your wealth and helping you reach ten times more clients than you’re reaching now.
But your email list is even more valuable because it’s yours and no one can take it away. Your Facebook fan page belongs to Facebook and they decide what happens to it. But it’s still valuable so start building that, too and later on I’ll do a webinar on how you can move your Facebook fans and friends onto your email list.
If you need help setting up your email list and growing it quickly with thousands of local residents then start here – it’s easy, automatic, and fast.
Committed to your success,
PS. I know this was one of my longer posts but I really want to see you succeed in this industry and so I’m hell bent on teaching you all the things that have helped me and my coaching clients create massive wealth and freedom.