About eight years ago I was listening to a Robert Allan audio
book and in it he said that “everyone has at least on book
within them that they must write.”
He was right.
To be more specific, I believe that anyone who has a specialized
skill set (such as helping people get fit, burn fat, build muscle,
or get stronger) has a at least one five figure a month producing
online info product within them.
Take Mike Whitfield from my fitness info mastermind group…
I met Mike a couple years ago at the TT Summit. He came to
a one day mastermind that my friend and business partner Craig
Ballantyne and I were holding.
At the meeting Mike had no info product and no idea on how to
sell anything online.
He did however have a big idea – Workout Finishers™ – and he
had proved that finishers worked since it helped him lover over
That product alone now brings in six figures and helps 1,000’s
of people worldwide burn fat and get into amazing shape.
Then there’s Rick Kaselj, I first met rick in 2010 at the Fitness
Info Summit I held in Orlando. Within a few months Rick joined
our Fitness Info Mastermind program, too.
Just like Mike, Rick had never made a sale online, no product,
and no idea how to build a list or market his info product.
Now he’s making a cool six figures selling exercises for injuries
programs. And just like Mike, Rick is helping out thousands of
And right now, at this very moment, Rick and and business
partner Mike Westerdal are pre-launching a new program
that has already gotten over 20,000 people on their “interest
list” in only 48 hours.
I predict a multiple six figure launch coming up for Rick.
But Rick and Mike are not the exceptions to the rule…
Here are some other stories from folks within our mastermind
group who have taken their knowledge and specialized skill
set and shared it with the world on the internet.
Last year Josh Carter launched Facebook Funnel and
brought in over $30,000 in under a week. Hundreds of fitness
trainers today get more clients becuase of it.
Last month Shawna Kaminski brought in over $10,000 just
from ONE of her info programs where she teaches folks
how to do pull-ups and a variety of different challenge workouts.
Dr. Peter Osborne (the Gluten Warrior) has created a 7 figure
business helping and teach people on how to go gluten free.
A few months ago Travis Stoetzel had his first $10,000 month
with his “Train Aggressive” hardcore training programs which
he sells online.
In May Brian Kalakay came to one of our one day mastermind
meetings in San Diego. By late July he had created and launched
Boot Camp Games and generated over $17,000 in his first month
Michael Parrella and Nitin Chhoda have both created 7 figure
businesses (offering live events, coaching programs and info
products) modeling my business in their own respective niche
Here’s the beautiful thing about fitness information marketing…
If you have a specialized skill, a solution to a problem, and value
to add then you can take your business online and help tons of
people out and make good money in the proccess.
Big Idea => Deliver Value => Market => Profit => Repeat
That’s the formula for taking your expertise and sharing with
Now, if you’d like Craig and I to show you how to take your idea
and specialized knowledge and make it into an online info program
that helps thousands and generates an additional income stream for
you then you’ll want to keep reading…
On Friday November 9th we’ll be hosting a private eight person
info marketing mastermind in Nashville, TN.
You’re invited to attend.
This will be the last and final mastermind that we host for the
year, so if you have an idea for an online ebook, video training,
membership site, diet program, or training DVDs then you’ll
definitely want to be in Nashville on Friday November 9th.
If you’d like to be one of the 8 people to sit in on this in-depth
mastermind and coaching day then reach out to my assistant
Frankie at [email protected].
Once you email Frankie he’ll set up a time for you and I to do a
strategy call next week where we’ll discuss your info product idea,
and I’ll let you know if Craig and I can help you take your idea
The strategy call is totally free and it’s a great way for you to
found out if you have a good info product idea and how to fast
track it to success.
If after talking on the phone we decide that you have a great idea
for an online info program then I’ll let you know how you can
get in on the one day private mastermind and coaching that takes
place on Friday November 9th in Nashville, TN.
But for now, just email Frankie at [email protected] and he’ll
set you and I up for a strategy call for early next week.
The call and mastermind are first come, first serve so act fast if
you want in.
Committed to your success,
P.S. Check out this inspirational video on fitness info marketing…