An Open Letter to the Fitness Industry
Hey there, Bedros here 
There’s a lot going on around HQ these days. 
We’ve got four full time workstations pumping in the office now and a handful of staff working from home.
I’m getting ready to head to Las Vegas to work with my 7 Figure Formula mastermind group this weekend. And then heading back to Las Vegas in two weeks to work with the Info Mastermind group that Craig Ballantyne and I are running.
Then we’re putting on a one day Fitness Info Marketing workshop (Fitness Info Blueprint LIVE) on October 17th and Craig and I (along with some really awesome fitness info marketers) will be sharing the secrets and tactics to creating, marketing and profiting from selling info product like DVDs, membership sites, and ebooks.
Hope you can join us in LV for Fitness Info Blueprint LIVE - if it’s not sold out.
In other news, Fit Body Boot Camp is rocking and growing at break neck speeds with over 200 location in six countries. Everyone wants to know when we’ll be opening up FBBC and accepting new territories.
Right now we have no plans of opening up FBBC anytime soon for new locations. We’re actively working with the current owners and making sure that each and every single one of them are blowing it up and giving them the first opportunity to open up multiple locations.
I’ve also been getting a lot of emails from trainers asking when Fitness Website Formula will open up again. The date is set for this Thursday morning. So hang in there, and if you’re one of the lucky ten to order your personal training or boot camp blog or site then you’re gonna get an awesome hook up. (more on that when FWF opens up).
The reason for this blog post is the open letter to the industry that I got from 7 Figure Sam a couple days again. Here’s what Sam wrote…
An open letter to the fitness industry…
My name is Sam Bakhtiar, many of you know me as “7 figure Sam”. I got this nickname because my personal training studio generates multiple 7 figures a year practically on autopilot.
Today, I truly enjoy the lifestyle and freedom that my business provides for me and my family. I enjoy working when I want, where I want and if I want.
I enjoy spending a week out of every month in my vacation home.
I like being the only father when I go to my 14 month old daughter’s Baily events. Other father’s can’t make it because they have to work.
I am proud that my wife doesn’t need to work and can stay home with my little princess. Someone always told me “my kids will never see inside of a daycare”, and I wanted that for my kids.
I can tell you that my life wasn’t always like this. I used to work 12-15 hours a day, 6 days per week just to make a 6 figure income.
Before I became “7 figure Sam” I was “broke as a joke Sam”.
I remember the good ol days when I had to climb in my car through the passenger side door because the driver’s door didn’t work.
I still remember the words “I am sorry sir but I ran both your cards and they both declined” . This was at a restaurant on Valentines day. Somehow she still married me a few years later!!! I always thought that hard work and income are directly proportional.
I thought in order to make more money I had to work more. Soon I was walking around tired and needed more hours in a day.
I started building a resentment towards work, clients and the whole entire industry, until the day that completely changed my life forever. I don’t remember the exact day but it was summer of 2006.
I somehow must have opted in on a site and started getting emails from this guy name Bedros Keuilian. I didn’t know who he really was but he claimed to know the personal training industry and how to get more clients, works less, and make more money.
My first reaction was that it ‘s a scam. After all I was already doing 6 figures and who is he to teach me anything.
After deleting a dozen or so emails I decided to give this “Joker” named Bedros a try.
That was the turning point in my life and my business. It opened my eyes to becoming a fitness marketer/entrepreneur and not a fitness “technician”.
Within one year of his coaching I no longer trained clients and I more than doubled my income.
One thing that I vividly remember from Bedros when I first met him other than his “bald look” he was sporting at the time, was when he said “Sam I have lost more money on marketing that I have made but now I know what works and what doesn’t”.
Think about that statement for a second. If someone has already made the mistakes that means that I don’t have to. All I have to do is learn from his knowledge. It’s a shortcut to success, and since then I’ve taken my personal training business to 7 figures.
I have made many mistakes over the years but the one I regret the most is not hiring a coach or mentor sooner - for me, it was the game changer. And If you’re an driven individual… I’m guessing that working with a mentor could be the game changer for you, too.
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Hey, Bedros here again,
The email above was sent to me by Sam totally unsolicited. It’s something that he wrote from the heart and asked me to share with you. I’ve got to say that I’m pretty lucky that I get to help so many success minded trainers achieve their goals of financial freedom. Now I’ve I partnered with Sam and we’re giving back to the industry by teaching other entrepreneurial minded fitness professionals his exact, step by step business systems to build a solid 7 figure personal training business.
On November 5th and 6th Sam and I will be hosting a 12 person, one weekend mastermind right here in Chino Hills, CA. The last time we did this the weekend sold out in record time and those who came to the weekend mastermind we’re blown away. Soon we’ll open up the site to accept 12 new members to the mastermind weekend.
If you think you’d be interested in coming out to Chino Hills and working with me and Sam for a weekend and getting all the marketing, selling and refferal generation systems and strategies for creating a 7 figure generating personal training studio then let me know in the comment box below.
Comments on An Open Letter to the Fitness Industry »
Thank you for sharing this. I recently purchased almost all of your products (about 6 months ago) and I am more than happy. This letter actually solidified my decision to attend the live info marketers workshop.
Cara Jean Eckerman @ 5:13 pm
You guys are SO inpirational!! What you do for fitness professionals everywhere is amazing!! And you do it for ALL the right reasons !! Personally I cannot thank you enough !! And I Would totally want to know how to go out and work with y’all in Nov!!
Philip hall @ 5:46 pm
Im interested and would love to hear what you guys have to say. Philip. Hard body boot camp
Still trying to pay the bills…28 years later! Hope to break through to the other side someday soon! If invited, I will be there!
Bedros I am definitely interested in meeting with you. I am a huge fan and I follow your blog daily. Thanks.
Great stuff Bedros and Sam.
See you guys in Vegas.
Rick Kaselj of ExercisesForInjuries.com
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Christian @ 6:48 pm
This past spring I recieved a blog post about 7 Figure Sam’s Coaching program and decided to jump on.
I’ve always been a HUGE skeptic when it comes to hiring coaches and informational products. When I heard that Sam was offering a year of coaching I jumped on it because Sam is one of those guys in our industry that are very successful and still in the trenches.
He still works in his gym just like the rest of us so it was easier for me to invest in a program with someone who is still in the fitness game dealing with the same problems we all face in our business.
After going to the mastermind and implementing his systems and business model, in my first 60 days back in my studio I was able to:
1) get $33,600 in paid in fulls my first month back home using this simple technique he taught us
2) Generated over 50 past clients with a 3 letter sequence he gave me
3) Created 5 different income streams in my business that make money for me without trying to sell these products
4) No longer giving consultations, people are paying over the phone before they come into our studio due to positioning myself the right way.
5) Now I have a waiting list of prospects that are letting me hold their credit cards so that I can charge them when a slot opens up
6) Helped me negotiate with my landlord to move into a bigger building because I was outgrowing my facility too fast.
All this happened after 60 days of going to Sam’s Coaching program.
If your serious about your business and have a personal training studio or interested in having one…Learn from Sam, he will give you an easy step by step business plan that is guaranteed to blow up your business if your an action taker.
Thanks Bedros and Sam for offering this program, that weekend has changed me and my family’s life.
@Christian, you’re doing awesome dude! Way to take action!
B
Alan, you can pay the bills by getting a job. This is you passion man, you’re gonna blow it up. Just got take the formula we give you and plug it in.
B
Bedros, that was an awesome post! Coaching is now law! I’ve only been following you, Steve, and Chris for a short time now but I definitely want to know what I need to do to get in to the Chino Hills Group! P.S. I still work for MentyMorHourMitness and started a bootcamp last week cause I need to get OUT OF THERE! Groups are more fun anyways! I don’t know what I’m doing but I’m down for coaching! Thanks and keep it coming!
I am interested in attending the November Mastermind weekend but I also just recently purchased Fitness Studio Formula, Seven Figure Edition.
Is the course material for the Mastermind Weekend similar to info included in Fitness studio Formula?
Thanks.
The first time I saw Sam was at the Business Summit, he was sitting in the audience as the rest of us, the following year he was one of the invited speakers because his business had grown to such an extent that they nicknamed him “7 figure Sam” . I remember the last day of the summit I approached him and asked if I could get to know his studio and he accepted with pleasure. The next day I went with a friend at his gym which is perfectly designed, has left no random factor, it really is impressive. But what pleased me most was the warm welcome they gave my friend and me and how well we felt as we sat with him, knowing that we were not any leads. That showed me the quality of person Sam is. I’m soon to open my own studio so I definitely will be with Sam and Bedros in November.
See you soon guys,
JC
Okay, I’ll bite. The part about his daughter not seeing the inside of a daycare got me. My daughter just started one so my wife can find a job. Help.
I can’t thank all of you enough for the ideas and motivation you give me to push forward and make my dreams reality. I would love to come out in Nov. and learn all I can from you guys and begin crushing it here just like you guys are. I’m planning on opening a Bootcamp in my area in Nov or Dec and would love to know more on how to make it BIG. thanks for everything!!!
@Rob: Rob you are awesome and an action taker. Keep doing what you’re doing. It’s been a pleasure working with you.
@Zachary: Trust me for every dollar you spend with Bedros you will get ten back. TRUST ME
@Cara: Thank you for the kind words. Would love to help you blow it up.
@Philip: Getting coaching is definitely a short cut to success. It has for me.
@Alan: I agree with what B said earlier. If you want it you have to go for it.
@Christian: I don’t know what to say but to say YOU ARE
CRUSHING IT. YOU ARE LIKE A PERFECT PERSONAL TRAINING CLIENT THAT DOES EVERYTHING YOU TOLD HIM TO DO. THAT’S WHY YOU JUST EXPANDED WITH A HUGE WAITING LIST. I DON’T KNOW OF ANYONE INCLUDING MYSELF WITH A WAITING LIST. GOOD JOB!!!!!
@Ruben: I totally agree with your statement “Coaching is now law”.
@Don: Fitness Studio Formula is a SOLID product and it’s a must have. The mastermind weekend in Chino Hills is totally different material. It’s my personal business blueprint.
@JC: It was my pleasure and thank you for the kind words. I will see you in November. Looking forward helping you grow your business.
@Dave: Awwwww. I know how you feel. I love my daughter more than anything in the world and I didn’t want somebody else raising her. I know you feel the same. As a matter of fact I decided this morning that I am not going in so that I can be next to my daughter when she wakes up. Will do everything in my power to help you do the same.
Thanks Sam! Very honest and encouraging.
See you in Vegas.
Chris
onsidehockeytraining.com
Anyone should jump at the chance to work with Bedros and Sam. Thanks to both of you for all your help and support with my biz.
This is fantastic, Bedros. The open letter was inspiring. Thanks for another burst of motivation.
Rick Kaselj
of ExercisesForInjuries.com
Brett A. Riesenhuber @ 12:11 pm
I was one of Bedros’ original personal trainer coaching clients and have been with him for every FBS that he has put on (hope to see YOU there next year, because I will be there too and would not miss it for anything).
This past spring at FBS2010 the content was awesome! I remember staying later that I had wanted (I like to drive there from Northern California so I can listen to business audio for 5-6 hours straight…sick puppy, eh;-) to listen to Josh Carter’s awesome speech near the end of the final day.
But the highest point of FBS2010 was when Bedros announced the first 7 Figure Sam Mastermind.
You see, I have known Sam since the first FBS…know, like and respect the man. I know how passionate he is and how dedicated he is, so I wasn’t going to miss his group no matter what.
So I registered and started planning for the event…and it was nothing short of AWESOME. What I thought I knew about Sam was actually nothing close to how he is in person…I thought he was a great guy, but multiply it by 1000 and you still won’t get it.
My situation before heading down to the event…Let’s just say that I had managed to get my business into a funk and had some crappy stuff happen (welcome to the world of business…watch your back, and front door).
I went to Sam to help me pull my head out of my *** and get my business rolling back where I should have been…
Well I am happy to say that it was well worth every penny and every minute of time. He has been there for me and helped me through even more funk that came my way after the event!
Sam’s coaching helped me to restructure my entire business…to the way I wanted it, and now it is growing again, and will be doubling several times more before I head down to see my mentors next year. How’s that for confidence in coaching received?
He showed me what I needed to change, add, delete, improve, and straight up get right. He even was straight up about what I was doing wrong, but Sam always puts it in a way that you don’t feel bad about the fact that you are screwing up (you just fix the problem(s)).
Sam is a no BS guy who is extremely intelligent, and has about the biggest heart imaginable. I am proud to call him my coach, and my friend.
Now it is full speed ahead and time to kick ***!
For serious help creating a serious fitness business, Sam’s program is the ticket…and I will be heading back for more ASAP.
Sam and Bedros, thank you for all your help…You guys ROCK!
Hey Brett, awesome job on all the changes and success! You’re an action taker and that’s why you’re blowing it up.
B
Very motivating letter Bedros. I will definitely be pushing my wife to support our business joining your coaching in 2011!