Successful Personal Trainers Aren’t Afraid to Take Action. Are You?
I recently read a Facebook comment written by a young woman responding to one of my posts. This post was about how much money personal trainers make and how there … Continued
Negativity is Killing Your Fitness Business
I could tell you how amazing you are 20 times over and you’ll never listen to me. I could explain how I think you’ve got everything it takes to succeed, … Continued
The 5 Worst Fitness Business Mistakes You’ve Already Made
I know it sounds crazy but whenever I start consulting new clients I usually spend the first few meetings doing the same thing: correcting the exact mistakes I’ve encountered with … Continued
The Future Shouldn’t be a Mystery
“Where do you see yourself five years from now?” Wow. What a question. It’s just about as cliché as an interview can get and it’s usually answered with responses just … Continued
7 Do-or-Dies of Selling Personal Training
Selling, contrary to what many non-sales people often think, is not a magical gift that only a certain few possess. It isn’t about superhuman powers of perception or manipulation, and … Continued
You don’t Sell Enough Because You don’t Love Enough
Reciprocation. It’s a powerful societal force that links communities together and keeps our deep seeded selfishness from destroying our collective relationships. Think about it: When you do a huge, inconvenient … Continued
Vaccinating Your Fitness Business- It’s the Right Choice
All the hoopla about vaccines that’s been spreading around lately is really starting to get old. At this point, I don’t care if we all go down in one flaming … Continued
Your Best Friend or Your Worst Enemy: Social Media Marketing
The days are flying by and everyone around the HQ is cranking up the power as the 2015 Fitness Business Summit approaches faster and faster every day. We’re all feeling … Continued
4 Killer Tips for Your Fitness Copywriting
A lot of the marketing advice I teach on this site concerns macro, big picture situations. We’re often exploring systems or ideas you can use to get your marketing started … Continued
This is Why You’re Losing All Your Personal Training Clients
You’ve done everything you’re supposed to do for your Personal Training or Boot Camp business: You’ve found the perfect location at just the right price, you’ve bought all the equipment … Continued