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The ‘Magic’ Push Button Fitness Marketing Strategy

You’re about to get two (done-for-you) emails that can easily get you 10-20 new boot camp or personal training clients if you use it like I show you below.

It’s my gift to you…

I was on a call with one of my 12 month coaching clients yesterday and we were discussing some ways for getting a big surge of clients into his fitness boot camp for next month and we came to realize that one of the biggest things that he should be doing… he’s not.
fit-pro-magic1
The funny thing is once I mentioned it we both started laughing because this simple client getting system is SOOO easy and fast and yet over looked by most fitness professionals.

It’s email and e-newsletter marketing.

By now you should know that building a list is king. The money is in the list… the email list. And YOUR list should consist of people in your community who want to lose weight or get fit, your clients, your past clients, your missed sales, local business owners and operators and even media contacts.

(If you’re not building an email list yet or have one but aren’t consistent with staying in touch with your list then go to FitPro Newsletter and get on board because you’re probably leave a BUNCH of money on the table.)

A few years ago, before I sold Chino Hill Boot Camp to a local personal trainer I used this little two step email sequence below and got 19 new boot camp members. (it’ll work for personal training too)

And I used it a few times each year to get a new surge of clients into our boot camp (works every time).

Here’s why this two step sequence works so well…

There’s always a certain percentage of the community or market who is skeptical about your fitness program. And when people are skeptical they don’t want to pay full price and they don’t want to commit to a long term program.

So getting these skeptical folks on your ongoing boot camp program at full price might be a little tough… unless you use my “two-step push button client getting email sequence”.

What I did is I created a program that overcame both major objections.

1. Time commitment
2. Money

I crafted a 21 day Rapid Fat Loss Program (it’s VERY important to name your programs). This made the program exclusive, and had a definite start and end date and there for created more urgency.

Then I priced this ‘limited’ time program $157 for the 21 days (way cheaper than the regular $299/month program) so the price issues was no longer an issue.

And then I sent out the two emails below to our boot camp FitPro Newsletter list (about 650 leads and clients).
fitpro-logo2

Here are the results of this two-step emailing…

- 640 something emailed.

- 29 of which were paying clients (two referred a friend)

- Email one got us 8 new sign ups

- Email two (three days later) got us 11 new sign ups

- Total of 19 new 21 Day Raid Fat Loss members

- After the 21 days 9 of the 19 new members stayed on board at the regular $299/month price.

Here are the exact two emails I sent out three days apart using our FitPro Newsletter list. (you’re welcome to use them)

*********************************************************
** Email One **

Sub: The 21 day fitness solution

Hey, Bedros Keuilian here,

I’ve been getting a lot of emails asking if we have fast solution to help with the shrinking the waist, hips and buns area…

… while there is no quick fix (I don’t care what the infomercials claim) I did go to the drawing board and crafted a new 21 day rapid fat loss program that’s right up your alley – if you want fast results.

You probably know that Chino Hills boot camp is pretty much full, but we do have room for another small group so I thought I’d let you know that my NEW 21 Day Rapid Fat Loss program starts Monday, September 8th and the best part is that the 21 day program is discounted to only $157 and INCLUDES a 21 day meal plan program.

The only catch is that the camp is almost full and we can only take on 12 more participates. So if you’re ready to fit into your skinny jeans again and want to firm and tone your body all while dropping inches and pounds then make sure to register for our 21 Day Rapid Fat Loss Bootcamp.

Here’s how to register…

Just call my office at 909.606.2541 and let Marilyn know that you want in on the 21 Day Rapid Fat Loss Bootcamp and she’ll get you all dialed and ready for Monday or just go to this special 21 Day registration page: << ENTER URL HERE >>

The class will take place Monday – Friday at 9:00 AM at Butterfield Ranch Park in Chino Hills.

Looking forward to seeing you there!

Bedros Keuilian

909.606.2541

P.S. Like I said we only have room for 12 more participants for the 21 Day Rapid Fat Loss program and since this email is going out to 642 local residents I’m sure it will fill out quickly.

**Email Two** (THREE DAYS LATER)

Sub: Bad News…

Hi, Bedros here again,

Three days ago I told you about my new 21 Day Rapid Fat Loss Program that start Monday the 8th.

Well, the response to my 21 day rapid fat loss bootcamp has been huge.

I have more information for those of you who want to start this fun 21 day life changing program.

Here’s the deal. We only had room for 12 new participant (as this camp will run concurrent within our existing bootcamp)…now there’s only 4 spots remaining.

The 21 day rapid fat loss boot camp is an outdoor fitness bootcamp that will last (three weeks) and starts Monday September 8th. The best results will come if you attend 3-5 days per week.

Call in sick to work for those three weeks if you have to ;) (just kidding)

Since it’s a group class everyone will participate at their own level so it doesn’t matter what shape you’re in… you’re going to get amazing results during these 21 days.

Here’s what you need to know:

• Bootcamp times will be 9:00 AM Monday – through Friday at Butterfield Ranch park in Chino Hills. (We ask that you commit to at least three days a week for best results)

• We’re cutting the cost from our regular class price of $299 down to only $157 for this special 21 day bootcamp.

• We’re also including a free 21 day personalized, calorie and life style specific meal plan to help you get even faster results.

Since the response to this was bigger than I anticipated and since we only have room for 4 more participants we are doing the registration on a first “call” first serve basis.

We want to get everyone registered for this 21 day fun fest as soon as possible. So here is what you need to do to get in on the action.

Pick up the phone and call 909.606.2541 and Marilyn will get you registered and squared away. Or go to this special webpage << ENTER URL HERE >> I have set up and register there.

Remember, there are only 4 spots available so it’s all about first come first serve.

Committed to your success,

Bedros Keuilian

909.606.2541

********************************************************
If you’re not using email marketing to grow your boot camp or personal training business then you’re leaving way too much money on the table.

For a limited time you can get a 30 day trial to FitPro Newsletter for only $1 buck. In case you didn’t know… FitPro Newsletter automatically emails out content rich newsletters to your list twice a month and you can broadcast to your list as often as you want.

Plus it comes with six done-for-you and ready to use ebooks, reports, and opt in (list builders) for your website. Activate your $1 trial now >>

This entry was posted in Fitness Marketing Strategies and tagged , , . Bookmark the permalink.

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COMMENTS

  • http://www.WoldFitness.com Luke Wold

    Love it!

    School starts next week, I’ll start the sequence then…

    “Now That The Kids Are Back In School…”

    Thanks Bedros!

    ~ Luke Wold

    PS - Everyone reading this post, I use fitpro newsletter to market my fit body bootcamp and my personal training services. It’s a no-brainer, done-for-you system. It’s so easy that I forget it’s running until I get consultation requests from the direct response emails that bedros writes for me. Just get it!

  • http://www.rocknbodybootcamps.com Jim Naatz

    Bedros,

    I read all your e-mails, all your stuff on your web site and you have given amazing advice! Utilizing your marketing strategies out boot camps are the BUZZ of our town! People can’t sign up fast enough. Thanks for all your help!!

  • http://cavakia.wordpress.com Cavakia Therlonge

    I’ll be contacting you soon about fitpro newsletter! Can you direct me to a sample of what the newsletter look like?

  • http://www.shapeshifterfitness.com Thomas George

    Hey Bedros,

    As usual you are on the money. Thank you for the great post.

    Regards,
    Shape Shifter

  • http://www.WoldFitness.com Luke Wold

    Quick Update:

    I just emailed 3 possible JV partners who have email lists:
    - High-end private school (mom’s drop kids off at 830, perfect for my 9am bootcamp)
    - Volleyball center
    - nutrition place near my gym

    I’m going to customize the email for each (basically using as-is for my house list) and have a specific url for each partner to point people to, so I can make a better message market match with each list.

    I’m offering them 50% of the initial $160, and then a $50 bonus for everyone who converts into a fit body bootcamper.

    So if the school sends me 10 people, they get 800 bones. If 4 of those convert, they get a cool grand.

    Should make it easier for them to say yes to mailing for me…

    ~ Luke

  • http://www.ptpower.com Bedros

    Aweome job Luke! It’s all about action baby…
    B

  • http://www.danielmunday.com Daniel Munday

    Cheers mate, I appreciate this idea this is a good-un! I’ll run this just before I get married in late November - “seeing as I’ll be away for 3 weeks during prime spring fatblasting…”

    great stuff!

  • http://www.ultimateathleticfitness.com Callie Durbrow

    FitPro Newsletter is awesome! My current clients are loving the tips and recipes, and I’m making sure to add all my potential clients and people who have inquired…gotta build that list!
    Luke I like your added tip for the email.
    Good stuff guys!

  • http://www.krunchies.com.au Greg Porter (Krunchies Health & Fitness- Australia)

    Awesome Bedros - cheers for the tips!

  • George

    I can’t believe you are giving away this template for free! Great content, Bedros!

    and Luke… nice job on the hussle, my friend

    George

  • Jordan Brown

    Hey there Bedros …

    Just wanted to let you know that I have been recieveing your blogs while doing my pt course and because of you and your ideas with client building / retention I have 7 clients investing in me and I have not yet graduated,
    Just wanted to say thanks mate and when I get to the US I’m looking you up for your next seminar because mate your worth it…..

  • http://www.ptpower.com Bedros

    Right on Jordan! Continued success to you.

    B

  • http://HCFitBodyBootCamp.com Chris Meredith

    Wow! Luke, that is awesome! How exactly are you customizing Bedros’ email for your JV partners to send to their lists? Are you doing something more like our FBBC internal leads email?

    I understand if you wanna keep some of your secrets, but I appreciate any nuggets you share :)

    BEDROS: Thnx for another killer post bro! Always on point and giving great tips for free!

  • http://www.succeed.com.au Scott Williams

    Bedros,

    thanks for allowing us to use these.

    Much appreciated. Will put the emails in action and see how they go…

  • http://www.fttemecula.com Temecula Personal Trainer

    Bedros, great emails. You are always sweet and simple with your tips.

  • http://www.WoldFitness.com Luke Wold

    Chris - The private school is still debating, but here’s what I’m going to do:

    1. Show affinity with the target group:
    - “I get all of my favorite nutritional products at XYZ Nutrition”
    - “I coach a lot of the kids and parents at XYZ School, and I know it’s the best place around for a top-flight education and experience. When I have kids, XYZ School is the only place they’ll go…”
    - “XYZ sports center was a great choice for your daughter. I was offered coaching positions at several colleges, private facilities, and even the olympic training center! But I came here because XYZ sports is the best around, and now I’d like to offer you my best…”

    2. I’ll FEATURE the testimonials from successes that have affinity. Parents and teachers from the school, customers of the nutrition store, and parents and athletes from the sports center.

    3. I might customize the name of the program, but there is some crossover on the lists, so I might not.

    4. On the emails themselves, I’m going to have an endorsed “lift note” from a name the list already knows, likes, and trusts telling them to read the letter and check out the website.

    5. And I’ll change a few paragraphs in each landing page to specify for the different groups’ needs. The parents need a time and cost effective way to lose those “parenting pounds”. The health food customers need to know that nutrition is only a piece of the puzzle.

    6. I’m telling the JV partners they can increase their commission from conversions if they send an email urging their clients to sign on for a year-long program. I’ll get this out a day or two before I make my pitch.

    7. I’m also going to gift everyone right before I make the pitch. Not cash, because then they might pay bills or some other boring shit. With gift cards to best buy so they can buy themselves a present.

    Hope that gives you some ideas!

    ~ Luke Wold

  • http://freesupplementebook.com jason

    Thanks for the letters I will be sure to use them. I have a question for Luke too. How do you get into these private schools. I have a few in my area that charge more than most universities in the country.

  • Lindsay Vastola

    Sent out the email yesterday afternoon - 22 committed responses in less than 45 minutes (and still counting)… “12 spots” gets people to take action!
    Another solid piece of gold, Bedros. Thank you!

    -Lindsay Vastola

  • http://www.ptpower.com Bedros

    Right on… Awesome Job Lindsay!

    B

  • http://www.WoldFitness.com Luke Wold

    Jason - Find out if any of your clients have kids that go to the school.

    That’s how I’ve gotten my foot in the door at both public and private schools.

    The one school I didn’t have any relationships with, I offered to put on a weight loss seminar on their campus: They would promote it and I’d donate my time, all proceeds go to buying gym/PE equipment. (We charged $40 for a 3 hour seminar)

    This way I led with the giving hand so they “owed” me one. The administrators all show up because they don’t have to pay and most of them brought their spouses.

    It led directly into an athletic consulting gig and I got a few bootcampers out of it.

    Now the school is willing to work with me on lots of different projects.

  • Chad Northcutt

    I Loved these emails. However I run a training studio instead of boot camps. Is there anything other than the wording that you would change to attract clients into the studio. Also do you experience any problems from current and existing clients when you offer huge introductory discounts to new potential clients, If so how is the best way to overcome those obstacles.

  • http://www.spartatraining.com Chris Lutz

    Where’s the 21 day fat loss part? Is that a nutritional piece to go along with it?

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  • Paul Halme

    What is the “21 day meal plan program”? Where can we get that to give out to the boot campers?

    Thanks,

    Paul

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  • Alan

    Hi bedros, I love the info about making so much money in the 6 weeks!! Best by far, I work in a local gym in Melbourne biggest city in Australia!! Going to email everyone from the gym and do a fat loss bootcamp!! I have came up with a brilliant idea and don’t want anyone to use it, should I email you it? Alan

  • http://www.ptpower.com Bedros

    Hi Allen, sure if you want to email me just send it to [email protected] and my assistant will forward it to me.

    thanks

    B

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  • Trilby Saldana

    Hi Luke! I am new to Bedros and am curious about your business. Are you still training? How did your plans work out?
    Thank you for your time,
    Trilby Saldana