One Little Tweak

Sometimes all it takes is one little tweak to make a big change in your business.

It could be a tweak in your marketing, selling, or retention system. And the results could be profound.

Here’s a great example of what I’m talking about.

Last month during our monthly inner circle call with my 12 month mentorship members we shared a client getting system that most personal trainers overlook completely.

The cool thing about this system is that it required no marketing dollars at all. For that matter it didn’t even take much time to do, yet the results it gives is outstanding.

It’s just a little marketing tweak that I shared and here is what it did for Kelly Parker, one o my mentorship clients from Canada.

Better yet, read it for yourself.

date: Wed, Nov 5, 2008 at 10:50 AM

subject: update

Hey Bedros,

I just wanted to let you know how it’s been going since the last tele-conference.

I thought it was a great call. I have been doing small group but not like that. And I never would have thought to open up times and have people choose their time spots.

Well right after the call I looked at my schedule to see when and how I could do this. I sent an email out to all my newsletter subscribers explaining how this “20 people Special” works.

4 days later I had my Chiropractor (I’m in the back of a chiropractor’s office) send an email out to all of his clients (hundreds) stating I only had 6 spots left.

I got so many emails it took me 2 hours to respond.

Long story short, I have filled the 20 spots I planned and it cost me nothing-yeah.

And in less than 10 days I made just shy of $40,000.

I’m excited and everyone signing up is excited. It’s the best win-win I’ve ever done!! Thanks for having that call.


Just one little tweak and then two email blasts made a huge difference for Kelly.

Sometimes it’s not about making big changes, or doing 180 degree shifts in how you run your business.

Sometimes, well, most of the time, it’s that one or two small tweaks that you can easily make that can mean the difference between average and massive profits for your personal training business.