Yesterday I did an hour long webinar with my Fitness Business coaching clients (The Accelerator Program, which at the moment is closed).

It’s a monthly thing we do along with coaching calls and action steps.

Then in March we’re all going to meet up here for long weekend of live in-person masterminding, networking, and general tomfoolery.

The thing I taught them yesterday on the webinar was that they (you included) do not have a fitness marketing or traffic getting problem. Right now, you have enough people in your business where you can give yourself a 30% income boost in the next 30 days.

Here’s how…

You can do this by improving your sales conversion rate by 10%

Then you can raise your rates (on new clients only) by 10%

And finally, you can keep your clients on board 10% longer or sell them 10% more in other value added services that they need.

Anyhow, I went on to show the folks in the Accelerator coaching program specifically how they can make these ten percent changes in these three areas and instantly make 30% more money each month.

I wrapped up the webinar by giving them a done-for-you email promotion which I crafted that they’ll use to send out to their email list and post on their Facebook wall and fan page.

That promo alone will give them a few extra clients next week.

This one thing that I just shared with you is only 1/5th of the formula for creating a massively profitable fitness business.

Here’s the whole thing…

1) Find a traffic source

This doesn’t have to be complicated. Do what’s factory installed for you.

For my friend and coaching client Josh Carter, it’s Facebook traffic. For Fit Body Boot Camp owner Stephanie Flynn client client referrals and local networking.

And for my 7 figure earning coaching client Samantha Taylor it’s through TV commercials in her local market.

2) Give away a lead magnet

In almost all cases the best lead magnets are free fat loss ebooks or reports. Or a short workout video or even an ebook of twenty recipes. Something of high received value works best.

In a nut shell you’re separating the PROSPECTS from the SUSPECTS by offering a free report, ebook, or video in exchange for contact info like their email address.

3) Make a low barrier offer

A LBO is a sub $100 and sub 30 day offer. For example the 14 Day Fat Furnace for $67 is a low barrier offer that we can extend to the prospects on your email list (that you got through your lead magnet) and convert those prospects into LBO clients.

It’s only 14 days… so the risk is low. And it’s only $67 which is way lower than buying a big block of sessions or committing to several months or training without ever trying it out.

See, the huge mistake most personal trainers make is to only have “flag ship” offers such as your main programs whether they’re blocks of sessions or several months of training. And if that’s the first thing you’re trying to sell to a new prospects, you’re going to have a tough time making the sale.

Fact is, you can’t sell big training programs until the person knows, likes, and trusts you.

And the best way to do that in our industry is to make them low barrier offers and give them an option to try out a smaller, less expensive program first.

4) Offer the flagship Continue reading →

Hey gang, it’s Bri “the high energy guy” Kalakay, and today I want you to step out of the boot camp world with me for a second…

We are going to go to a concert together. Not just any concert though… We are going to a concert that will rock your world and make any other concert feel worthless in comparison.

Who is this artist that we are going to see? Well… He is talented, successful and can deliver an experience that will leave you feeling like he just left you on another planet.

In less than six years, he went from being a gear head sitting in front of his computer in an apartment to selling out shows in the biggest venues in the world. His music is as loud as his personality and he has branded himself like “Nike” in the music world.

I am talking about one of the most talented electronic dance artists in the world and my personal favorite…

DEADMAU5 (pronounced Dead Mouse)

How does this musical icon relate to your business? Out of all of his amazing talents, there is one thing that separates him from all of the other artists out there. When you go to one of his concerts HE PUTS ON A SHOW!

I’m not talking about a few lights and a little music, I’m talking about a light show that makes you feel like you are inside a video game and music that you feel rattling the deepest part of your chest.

The only place you can get this life changing experience is at his shows. That’s why he keeps selling out around the world and has to do two or three days of concerts at one location.

Talk about owning the market right?He creates a show that you can only find at one place…HIS CONCERTS.

Because of this experience he can charge a little more for tickets and people are more than willing to pay the price to attend. There are no objections. Anything this guy puts together turns to gold.

This is EXACTLY what you should be doing with your business. You should be putting on a show that brings people back on a constant basis, creates loyalty and inspires people follow you.

People should be willing to even pay a little more to be a part of it. Then, you can own the market. You will be “the only loaf of bread on the shelf”, just like Deadmau5.

The question becomes what are some things you can do to “put on a show” for your clients on a daily basis? Obviously you can’t rent out Deadmau5’s stage setup and pay him to play at your gym every night, so how can you replicate that experience?

1. Hire a Deejay for a day of sessions.

I know, this sounds crazy. Trust me it is one of the best things I have done EVER in one of my boot camp sessions.

People work harder, the energy goes through the roof and it breaks up the monotony of your facility. Who wouldn’t want to work out to “live mixed” workout music? People will feel entertained all night!

The one thing I recommend when hiring a Deejay is make sure he knows what type of music you want played and how to mix it in “real time”, meaning he is not just sitting there and pressing play on his Mac Book.

You may even be able to give the deejay a couple weeks of sessions to barter with, this way you don’t have to spend money up front.

2. Once a week make a healthy snack for post workout

This one always wins people over. Like I have always been taught, there are three ways to win people over: Money, Sex, and Food. We can legally help with two of those and that’s why food works so well.

You can do something simple like buying a fruit or veggie tray, or you could even bake up some high protein cookies or protein bars. Get creative. While this isn’t necessarily an entertainment technique, it will help deliver an experience that they can’t find at other gyms or training facilities.

3. You and your staff need to be “performing” at all times.

Just like Deadmau5 does when he is standing behind his 12-foot tall cube, you and your staff need to be jumping up and down, slapping high fives, laughing and having a good time. I know this sounds obvious, but ask yourself RIGHT NOW, are you REALLY doing it? Could you bump up the level of performance in your sessions?

Remember, you and your staff are responsible not only for training these people, but entertaining them as well. No one wants to train in a boring facility. Make sure you are putting on a performance for these people. If it doesn’t feel like a performance, make it feel that way! Continue reading →

So there I was this weekend, on stage and speaking Dr. Peter Osborne’s Functional Medicine Summit, where he brought together a bunch of non traditional doctors to teach them how he runs his 7 figure earning functional medicine practice.

Dr. Osborne has been a long time coaching client of mine and so I really wanted to give his attendees some of the best I had.

I figured it would help them most if I showed them how to create “income getting systems” since their business operates a lot like ours do - meaning they get into the functional medicine to help people, but at some point realize that they’ve got to learn and understand the marketing and sales systems of their business if they wish to stay in business.

So I started off with teaching them the secret to maximizing your income is to create systems for each thing in your business that’s responsible for making you money.

For example…

Lead generation systems

Sales and closing systems

Referral generation systems

Up-sell and cross sell systems

Client retention systems

Client reactivation systems

I’m big on creating systems for the things that get you clients and money first.

Because once you have the clients and money coming in you’re practically forced to create systems for operations and procedures. But far too often fitness pros focus on the wrong things first.

Always….ALWAYS build your client getting, client keeping, and money making systems first…

…that will take off a LOT of the pressure and stress off of you when you’re trying to build your fitness business, know what I’m saying?

And so one “marketing system” that you can create and use every four to six weeks is an email promotion, like the one I crafted for you below).

If you have an email list of prospects… even if it’s a small list you can send this email out and get clients with it this week.

In fact, you can even post it on your Facebook wall and business fan page. Continue reading →