How to Get Personal Training Clients From Google and YouTube
I love shortcuts. I love figuring out faster, better, and more effective ways for doing things and getting better results.
Getting clients for your personal training or boot camp business isn’t rocket science.
In fact, in I teach pretty much every client getting tactic on the planet in my personal trainer business course (it’s like the hand book for taking your business to multiple six figures).
Lately I’ve been getting a lot of emails and Facebook questions from fitness trainers who want to know to get their website on top of the search engines and suck out a ton of traffic from google.
Apparently there a lot of information that there that make it sound like figuring out search engine optimization and getting your site ranked is difficult or takes some kind of black hat secret.
It’s actually not. IN FACT, IT’S PRETTY EASY.
There’s a bunch of ways to get your site on top of the search engines. And some ways are more complicated and take longer than others.
Like I said, I love taking and teaching shortcuts and getting the results that I want faster.
To me it’s like this: You could either do leg extensions and curls forever to build up your legs (good luck!) Or you can do squats and lunges and get the results (WAY BETTER RESULTS IN 1/10TH THE TIME).
It’s a no brainer, right?
So while writing tons of articles, blog posts, and then building incoming links and waiting for months to MAYBE end up on the bottom of the first page of google works. I’m gonna teach you how to get on TOP of google faster and increase the chance of getting your link clicked on by like ten fold.
I call it the: “Google Owns YouTube and Wants To Rank Relevant You Tube Videos REALLY High On Page One” SEO method.
Crafty name right? 
So check this out, because it’s the shortcut that you were looking for and it’s gonna free you from the long, boring, complicated and confusing article writing, submitting, link building torture. (although if you can outsource that to a reliable assistant or service it can only help).
Do this first: Figure out your keywords by using google’s really cool keyword tool.
Let’s say that you have ten keyword or phrases that people search for most on google to find your personal training website. Make a list of these.
Then go to YouTube and create accounts ten Youtube accounts/channels, using each keyword or phrase as the username / channel name for each account.
*** If you’re keyword or phrase is too long and can’t be used as an account name then don’t sweat it, just name it a different account name.
Next, you’re gonna want to take your iphone or flip cam and create ten, 2-3 minutes training or nutrition videos.
*** Here’s another killer tip for you. At the end of each video give a call to action like: “I hope you got a lot from these fat loss tips. Be sure to click the link below and check out my blog (or site) for more ideas, tips, and tactics for fitness and fat loss.”
Here’s a BIG SECRET for you. When you save these video files on your computer, be sure to name each file after one of your keywords.
So if two of my keywords were: Personal Trainer Chino Hills and Chino Hills Personal Trainer then I’d name one of the video files on my computer Personal Trainer Chino Hills and the other Chino Hills Personal Trainer.
Got that, right?
Next thing you’re gonna do is upload the right video to the right YouTube account you created and then name the video and make sure your keyword is in there.
So in the example above, I’d name the video: Chino Hills Personal Trainer Reveals Fat Loss Tips.
Then you’re gonna ad ONLY that one keyword or phrase into the “tags” or keyword section of the video. Don’t make the mistake of dumping all your keywords into one video because you’re gonna confuse google and dilute the keyword juice.
And then you’re gonna put the URL of your site in the video description box first and then write a short description and fire your keyword or phrase in the description box too.
Once you do that, hit “save” and you’re good to go.
But there’s one more little thing to do to get google to rank you up on top. Fire a few incoming links to each of your videos. This part is pretty quick and easy.
You can write a 100 word article for each keyword, then anchor link each keyword and point it to the appropriate YouTube video you just made. Be sure backdate your 100 word articles so it doesn’t look goofy sitting on the front page of your blog.
It should look something like this for each of your keywords
The you’ll want to go to Ezine Articles and Isnare.com and submit a different article to each one with an incoming anchored link going to each YouTube video you made.
All this is actually pretty easy. And the article writing can be outsourced to Elance.com or NeedAnActicle.com.
So, you’re probably wondering how this method that I just taught you works for ranking you on top of google.
It’s simple really. Google’s job is to categorize the information of the world. I think that’s actually their mission statement.
So what google does is it crawls all these different sites across the web and by seeking out keyword on each site, and looking at the incoming links for each site and a host of other algorithmic stuff that’s way over my head (and really who cares anyway) they decide which sites should rank where.
But the big problem is that google can’t read videos. It can only read written text. So when they see a dedicated Youtube channel for a keyword, and see that the video file name is that keyword, and that the video name, “tag” and description have that keyword and there’s incoming links to that video then google comes to the natural conclusion that this video is VERY relevant to the keyword or phrase being searched for and therefore ranks the thumbnail of that video up high up on the search results page.
And when you have a choice between a text link or video thumbnail on google’s search results, you’re most likely going to click the video thumbnail.
Check out the screen shot below. See how I have a text link ranking on the first page of google AND the video thumbnail (of Steve Hochman) for my keyword phrase: “Personal Trainer Marketing”.
And that’s personal trainer marketing SEO made easy (and way less boring, complicated, and time consuming).
Drop me a comment below and let me know what you think.
Comments on How to Get Personal Training Clients From Google and YouTube »
Jeremiah, The how to lose belly fat guy @ 8:11 am
Wow!
This is probably the best SEO tip that I’ve seen in years!
No fluff, just something that we can use right away to get results.
Thanks!
Jeremiah
BK,
Great article.
I didn’t know the file name tip.
Thanks.
Rick Kaselj of ExercisesForInjuries.com
.
Emile Jarreau @ 8:21 am
Hey B,
Works like crazy! This tip has already paid my mastermind fee for the year!
Fills my boot camps and my studio with bikini girls daily!
E/M2
Thanks Bedros,
You taught this at your last mastermind. I already have implemented it and I am CRUSHING it. It can’t get more cutting
edge than that. Thanks again
Another great tip B,
Look forward to try this approach.
Keep up the Good Work,
Frank
Cabel @ 8:48 am
Hey B this is dynamite really, after you and I had this discussion at the mastermind in Red Deer my videos started to show up in 24 hours.
Love it! I’m gonna do this right now! Thanks Bedros
James @ 9:38 am
Awesome tips as always Bedros!
This is awesome content Bedros - I’m doing this today!
That’s so cool, Cabel!
Right on Emile! See you in a couple weeks in LV for the mastermind. Got some more stuff to share that’s gonna help you flood your business with clients!
B
Um I need to begin doing this effective immediately. Thanks for the killer content. All the other SEO stuff is flat out draining!
Andrew Schmarje @ 10:47 am
This is an awesome technique
Bedros, this is GREAT! Thank you so much for sharing this. I will be putting this into action ASAP!
isn’t this more work since you have to make a video, link that to your blog then submit artcles to link to your blog. I’m a little confused
do these you tube pages take the place of seo pages for your different keywords
Bobby, this is way easier becuase you only need to do this one and there’s no maintenance link building or article writing needed. Plus you can knock out ten video in less than an hour and and it all off to an assistant to do this stuff.
Brilliant…On it now
Great article fella,
Definately the best seo tip i’ve had to date. I can’t wait to put these great tips into action!
Thanks for the info!
Bedros,
As always you give us all your insider secrets. Thanks for sharing this, it’s really helping me get in front of my niche and grow my list. (And I know how you feel about list building.)
Nick @ 4:30 pm
Thanks Bedros, this is so much more easier than any other SEO tips i’ve seen. Thanks dude
Bob Garon @ 6:09 pm
Impressively simple and great info Bedros! Thanks for sharing
How long have you been using this method?
-Bob Garon
Paul @ 6:30 pm
Awesome stuff! Can’t wait for the mastermind meeting. Emile is turning into a YouTube fat loss video machine!
Did I read that right? I need to have 10 YouTube accounts? Couldn’t I just use my 1 account and use the keywords in the file name, title, description and keywords? If my phrase is my city + personal trainer, my channel name would be citypersonaltrainer, is that right (because YouTube won’t let me have spaces in my username)? It seems that in Google people won’t search for those keywords without the spaces. Just a little confused. Can you please explain? thanks.
I’m still a little confused about how do it but I’ll give it a try thank bro
lee @ 12:07 am
I have put some videos up and they are doing well in my area. I’m the only trainer that has video clips on u tube??
Now I am going to do 10 more with these tips
and take over the city!! BAM!!
Loving this one B, keep em coming please. That’s giving value to your readers….all the way.
Thanks for the help, time and advice..
what is the best way to create multiple youtube accounts
Tony, best case would be that your keyword would fit (without spaces) as the account username. If it’s too long or taken then just create username that fits and move on with the rest of the steps.
B
i might seem dumb asking this question,but does this mean we have to set up 10 googles email accounts? cuz that what ive started doing! just wanna make sure it right!
Becky Fox @ 4:29 am
Great idea! Thanks for sharing!
Alicia Streger @ 4:49 am
Thanks for the tip! Will def start changing the way I imput videos to YouTube!!
Kevin and Kristen Harvey @ 5:24 am
Just read this and going to work on it NOW… Bedros, you are FREAKING AMAZING. Nuff said. That was AWESOME! Thanks so much.
Oli, yep you’re do’in right
Thanks for clearing that up Bedros! On to YouTube domination!!!
Hey Bedros
Awesome SEO youtube tip man! And thank you!
John Heringer @ 10:21 am
Freaking love it Bedros, can’t wait to take Massive Action!
I have a question for you Bedros, do I need to have my city name in there? like if the search tool pulls… boot camp, should I put chino hills boot camp?
Chino Hills Real Estate Agent @ 1:28 am
I just happened upon this page. I’m a real estate agent and not in the PT business, but your post is TERRIFIC.
I’m going to follow the blueprint for my Chino Hills Realtor promos.
YOU ROCK BEDROS! KEEP UP THE GREAT WORK!
@Jonathan, yep you’ll want your city name in there. Like” Chino Hills Boot Camp and Boot Camp Chino Hills.
Boot Camp in general is way too general.
Great trick, very clever. I gotta start making me some videos.
@ Bedros, I’m assuming you are telling us to send one article to ezine, one to isnare, so does that mean each article goes to a different blog site? Meaning I’ll need to find 10 hosting sites?
( to those of you without a staff, this can be a little time consuming, but work through it, it’s worth it!)
Bedros,
How long do you think it takes for a technique like this to show some results? Or does it depend on the strength of your keywords?
Thank YOU so much Bedros!
You are truly a godsend, I will be workng on this over the next few days.
Peace and Blessings to you and your fam,
Lisa
Terry Joel - Walnut Creek Personal Trainer @ 1:50 pm
Thanks again Bedros, I started putting Personal Trainer in the video title and made the key words more efficient. Great tips.
Coach Terry
Bedros, I’ve been getting you emails for a while but this is my first time to your blog. I don’t know why I never made my way over here, but I’m sure glad I did. These are some great tips that I’ll definitely be putting to use asap! Thanks!
This info was right on time. Thanks
The Most Potant Personal Training Marketing System @ 12:30 am
[...] No complications and no waiting around to see if it worked. In fact I believe this is in the top three on the list for how to get personal training clients. [...]
34 Ways To Get More Personal Training Clients @ 11:35 pm
[...] 15.5 Dominate the search engines and get your site to the top of google. I suggest reading this post on SEO domination. [...]
Your Six Figure Personal Training Business Blueprint @ 11:28 am
[...] See, everyone of these low cost and no cost tactics above work like crazy at getting you tons of leads and new clients. But they require one little thing… getting out of your comfort zone and actually getting out there and talking to people - and yes, facing rejection, or trying something new like making videos and STRATEGICALLY placing them on YouTube so you can rank on top of the search engines like I teach here. [...]
Funny because I always see videos posted to facebook with crappy file names saved for their videos.
Good tip, take the time and increase your results.
hey bedros,
I tried doing this but ezinearticles didn’t accept my article. I think it’s because of the link i put in. I put a standard link into the article. The video is currently somewhere on page 4 of google and my website at the top of page 6 (search: “personal trainer leeds”)
If anyone has any ideas how i fluffed this up then please let me know. it’s coming upto the new year and i desperately want to be on page 1 and stop paying my advertising company for when the ‘mad rush’ starts!
thanks guys
Carl
Great tips Bedros! I’m definitely going to put this post to work immediately!