Starting a Personal Training Business on a Budget
Dang… have you seen all the comments on the Fit Body Boot Camp launch site?
Over 100 comments from fitness pros who want to own a Fit Body Boot Camp territory.
I guess it's safe to say that this re-launch will sell out quickly like the last two (especially since we're only taking on half the amount of new owners this time around)
Moving on!
Starting a personal training business … (on a budget)
Okay, so I got a facebook email the other day from a fitness trainer who wanted to know how much he should try to borrow and piece together to start a personal training business.
Here's what I told him…
If I could do it all over again, I'm pretty sure I could start a personal training business or a fitness boot camp for little or no money.
I'm not talking about opening up a personal training studio or gym for little to no money.
(all though if I were to do that I'd follow this program and save myself thousands of dollars and tons of time)
The first thing I would if I were starting a personal training business today is to choose who I wanted to serve. This is the number one mistake I made when I first started out a trainer and I struggled for years because of it…
and it's the number one mistake I see now. You have to have a defined niche market.
Once you know who your NICHE market is, it's W-A-Y easier to reach them and to speak in THEIR language. SIDE NOTE: People buy when they feel understood and when you know the 'language" that your market speaks it's way easier to get them to make the buying decision.
For example if I know that my market is stay-at-home moms then I know that the words and phrases that would resonate with them are:
- Not having enough time to workout
- Making better choices for your family
- Getting back into their skinny jeans
- Getting a flat stomach (notice it's STOMACH and no tummy or abs?)
- Having more energy to take on the day
- Getting your wedding day body back
You get the point, right?
If I chose the entire world as my market then I'd quickly create a disconnect by using these words with them or I'd have to use general fitness and fat loss words that basically don't sell because being general sucks.
Next, I'd find a place where I could train my clients. I'd NEVER want to go to them because that's a lot of driving time that you're not being paid for.
I want my clients to come to me.
I'd find a gyms I could rent space from, a gymnastic, cheer, or dance center and I'd negotiate a 60 day ramp up time where the first 30 days would be rent free, the next 30 days would be half rent, and then full rent by day 90.
I teach a lot of my coaching clients how to do this and In fact I did that with my training facilities back in the day AND I did the same with my office that I'm in now… (actually I got 90 days rent free here at my office)
Finally, to build up my client roster QUICKLY I'd do Steve Hochman's human billboard system and get an army of 20-30 people who would serve as my referral army in exchange for free group or boot camp training.
And I'd do the my business referral network circle where you create a list of local businesses that serve your ideal clients…
Like this:
- The chiropractor
- The tanning solon
- The day spa
- The massage therapist
- The supplement store
- The physical therapist
- The high end hair solons
- The health food stores
- And the boutique dress shops
Then you walk into each of these businesses and offer the owners/manager and the staff free membership to your group or boot camp training program in exchange for them to hand out 4×6 postcards that offer a $1 trial for one week of my program.
I know what you're thinking… HOW CAN YOU TRAIN ALL THOSE PEOPLE FOR FREE.
First, you should know that only 30% will take you up on the offer – but near 100% will feel obligated to send you referrals because they feel that they have access to your program anytime. It's like insurance.
Second, it's group or boot camp training anyway so what does it matter? The bigger the group the more others want to be a part of. (who wants to eat in an empty restaurant?)
NOW here's the MOST important thing to make the "business referral network circle" marketing system work… you also tell the business owner/manager that in exchange for the referral cards they'll pass out, YOU plan to refer all you're clients to THEIR business making it a perfect "referral network circle."
What business owner in their right mind would not want to get in shape for free and get more referrals from you?
That's how you go about starting a personal training business on a shoestring budget.
Comments on Starting a Personal Training Business on a Budget »
hey this is a great article maybe a post on how to negoiate the ramp ups would be useful. It would help me at the mo.
Tough to find the time! When your traveling to two gyms, One I just put my business into. I offer 10% only up to 10k. I sell at a high rate. I am training trainers now. Tough to find my twin in this business. Where the f^%&! is ppls passion for life anymore? Pittsburgh ppl are the most miserable ppl on the earth. I Know this I travel for business. And have lived in many states. I wish I was in California. With my skill I would wipe out the compitition! WTF! I am stuck here for now. I have employee from La. After hiring and firing 16 Pittsburghs finest trainers I get him and we work great together. He hasn't been fukd with by pgh ppl yet! This is a tough place to sell training and bootcamps suck! it rains or its cold I need an investor for a warmer climate! If I can do the numbers I do here I would triple them else where!
Love it… thanx dude. You, Ste and Chris kick ass. I came across a dudes website today trying to sell everything you guys give away free. He was asking something like $450… lol
He said he came up with the system through trial and error… shame on him!
Another great post by the master
Great Post Bedros! I like the boutique dress shops idea. I hadn't thought of that one yet and it could defintely be great! I'll search for those today and go talk to a few of them this week!
Another one that I have recently found that is extremely effective is good day care centers. I've partnered with one in my area and we are creating a package for their moms so they can have their kids taken care of while they come to a boot camp that I am running a couple blocks from the child care place. It can be a great way to hit the market of moms and if you find a good one, there is a ton of cross promo stuff you can do with them!
Thanks Bedros. Looking forward to seeing you in a couple weeks man!
Yeah, daycares are great lead sources!
B
Hi, I am interested in teaching yoga at a local studio in my community or doing personal fitness.
Awesome post B- very simple and to the point, but very powerful and valuable.
Thanks
John
Great wording here: "What business owner in their right mind would not want to get in shape for free and get more referrals from you?"
Makes perfect sense!
Wow great article. You got some real good marketing nuggets in there.
The 30 day free rent idea is a great one for Personal Trainers just starting out.
Casey
Bedros, you are on the money mate. I started my group training with $250 and used the business network system as well as a 500 flyer letterbox drop I did myself. That was 2 yrs ago and I have 286 members doing 13 sessions/week and about to open 4 new venues. I've had businesses call me asking me to let them join my network just so they can get me to refer them to my members.
Bedros, the biggest cost in setting up ANY bootcamp is personal effort. Trainers need to realise that you gotta get off ya butt and get the people. 80% on your business, 20% in your business. Keep up the great work.
'Aussie Mick'.
Great post, this can be applied at any point in your career with almost any industry. Give them something then they will give back!!
I have just had 12 billboards join in the last 2 weeks and growing…now to get the refferrals….hi energy sessions+personal attention=results!!
I was totally gonna say that here in England, nurseries are a great source of potential clients and referees. I've recently launched a weight loss agency, which is basically a business like Chris' where I market to pass clients on to my trainers, serving a niche market (so I'm glad your first point confirmed this was the way to go!). I'm waiting for my flyers which I'll be using in my Billboard efforts, have vehicle transfers coming, have recently been featured in the local press, am in Men's Fitness UK in the Christmas issue and definitely have you guys to think for some of the buzz I feel for the business. Any chance the three of you will ever pop over the pond? I'm not even sure where to find expos etc similar to the ones you guys visit!
Rich
Fat Free Fitness
Great idea with the rent ramp up! I'm about to start up a boot camp in an indoor sports center and this could be a huge help!
Any extra info on how to present that ramp up proposal to the owners would be a great help!
Thanks Bedros!
Hey Bedros, could you do a post about the legalities that come with starting a fitness business such as getting business license, DBA, lawyers, accountants etc?
Thanks
this sounds really good and i am going to run it with my partner
i hope to be in touch with you soon
Tom
Thanks for all the great suggestions on getting clients.
Bedros, good post, we definitely need to talk one of these days. Rickey, check out this post on our blog about some of the things you need to think about when you start a biz for the first time:
http://www.myvolo.com/blog/bid/9110/Your-Fitness-Business-and-Math-what-you-really-need-to-know
Hope that helps. Happy Canadian Thanksgiving to all!
Merci Nikki
Great post once again Bedros. I like the daycare idea Brandon, thanks!
Great post! There are really no excuses for not taking action!
Great post bedros and I'm also liking the daycare idea, genius!
"I'd find a gyms I could rent space from, a gymnastic, cheer, or dance center and I'd negotiate a 60 day ramp up time where the first 30 days would be rent free, the next 30 days would be half rent, and then full rent by day 90."
Isn't this the most difficult part? You have to convince them that you'll be able to pay full rent by day 90. If you are coming in from the street and they don't know you and your money-making ability, how do you persuade them?
Also, gymnastic and cheerleader centers often do not have even the most basic training equipment (Squat racks, dumbbells, etc) in there. How do you train clients with no necessary equipment??
Thanks for any suggestions.
PS. Thank you Bedros Coolian for being so cool.
Great post Bedros. Your suggestions are always sweet and simple.
Great post Badros!!!! I just moved to the west coast and I'm looking for a gym to do fitness and hopefully martial arts privates and group training. This hit the spot!
THANK YOU!