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What It REALLY Takes

Aloha, we’re still in Maui… still having a ton of fun and putting away a lot of sushi and Sake.

I’m not much of a drinker… not much at all actually - unlike some of the peeps in my Fitness Info Mastermind Group ;) but I gotta say, cold Sake has really grown on me.

The post below is a potion taken from my monthly Fitness Marketing Manifesto. So if you get the Manifest delivered to your door then you’ve probably read this. But read it again, becuase repetition for stuff like this is good for you.

Onward…

You and every single successful person you know are alike. In fact you have every capability that the most successful entrepreneur has. And you’ve got access to the same (if not better) information then many of the ultra successful people do.

So what does it take to succeed? I’m gonna tell you.

And I’m gonna tell you from first hand experience… and because I hang with some really well off people who have created their own success and freedom like I have I’m 100% sure that what I’m about to tell you Is. The. Formula.

If you know anything about me, you know that I don’t like to publicly flash and talk about how bad ass I am and the money I make. But because this is the final issue of the manifesto and because I know it will help you better understand that ANYONE can become successful I’m gonna let you into my life.

In 1980 my folks brought the family to America from Armenia, then a communist country. I was five years old. We got here with two suitcases and less than $200 cash for a family of five. A month after arriving I turned six.

I didn’t know a lick of English. We were broke to levels you can’t even imagine. Well, just to help you get a better picture of what I’m about to share with you. I want you to imagine me, a chunky six year old kid with a funny hair cut, and found clothes being lifted into dumpsters behind supermarkets so I could pull out fruits, vegetables, breads, and other “expired” shit that hadn’t gone bad yet but couldn’t be sold.

(Let me just say that most food has different levels of “bad” and you’d be surprised how your body can tolerate “bad food”)

I’ve gone to three elementary schools, two junior high schools and two high schools. I’ve dropped out of college and at one point was evicted from my apartment and lived in a Toyota pick up truck because I had to.

But today, I own and live on an acre estate in southern California that cost seven figures. In addition we have multiple rental homes that provide an additional income stream for us. I own or co-own four corporations that collective generate multiple seven figures annually and the work load that it takes to run them is pretty manageable for the most part.

I have a watch collection that would require I have over a dozen arms just to wear them all.

I’ve owned and own practically every dream car I’ve ever wanted. In fact in July of 2010 I’m taking delivery of a Maserati Gran Turismo S and life for us is pretty cool. We take vacations when we want where we want.

Like I said, what I’m telling you about my life here is probably something I wouldn’t normally share, but I’m going to becuase it’s going to help me make a point. It’s not like I have anything to hide, because I don’t, I just don’t like to flash and I think its pretty retarded when people showboat about possessions and status – when most of the time those are the people who are living paycheck to paycheck.

The reason I’m telling you all this is because I’m also the guy who as A.D.D. And I’m pretty sure I have a learning disability or two because what takes most people an hour to do I get done in two hours. Like writing this issue of the Manifesto… it should take me no more than 60 minutes or so but instead it takes me two to three hours to write.

And what would take you maybe a day or two of studying to memorize your talking points for a speaking gig takes me a week and a half at studying and repeating 3-4 times per day…

…But I’m okay with that becuase, 1. I LOVE what I do, and 2. I’m a fuckin workhorse.

So in all reality YOU are better equipped than ME for success.

But the one thing that I and EVERY successful self made person has that the unsuccessful folk don’t have is heart.

Like I said earlier, we’re all the same in every way. We’ve got the same capabilities and the access to the same information, and the same number of hours in a day…

… but the thing that makes all the difference is HEART.

Heart to realize that you deserve more, even if you were brought up on crumbs like I was.

Heart to want to change your circumstances.

Heart to wanna step out of your comfort zone.

Heart to be willing to do whatever it take to get whatever you want.

Heart to realize that you are going to fail, and often and knowing that failure is the price that you gotta pay. But you’ve never really failed if you get back up and try again. It’s the folks who fall down and stay down that end up as failures for life.

And guess what? If you want to be a successful entrepreneur YOU’RE GOING TO FAIL AND PROBABLY MORE THAN ONCE BEFORE YOU MAKE IT.

Heart to make the HARD decisions that others won’t.

Heart take the actions you know you need to take even if it’s gonna hurt.

Heart to be willing to take a risk.

And heart to be willing to deal with fear, doubt, rejection and uncertainty.

Listen, if you’re sitting around waiting for some major secret to success then you’re probably feeling pretty let down by now. And anyone who says they have the ONE thing to make you successful is full of shit.

And if you’re waiting for permission to become successful. I give you permission. Better yet, look yourself in the mirror, man up and give yourself permission because no one is going to give it to you.

You’ve been given access to the tools, tactics, resources, action steps, systems, strategies and ideas to get your personal training or boot camp business to multiple six and even seven figures.

What I can’t give you is heart.

What I can’t do for you is the action taking.

What I can’t instill in you is the work ethic.

I don’t know where you are in your head space right now. But what I do know is that if you’re reading this issue of the Fitness Marketing Manifesto then you probably want more money, more clients, more security, more freedom, and a reliable fitness business, right?

I’ve got really good new for you. The information on this blog alone can easily get your personal training business to six figures.

All you need to bring to the table is a burring desire for more out of your life and heart.

Talk to you later,

Bedros

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COMMENTS

  • http://www.PersonalTrainingBusiness.com jonathan

    Great post. You heart will never lead you astray :-)

  • Sako Yakinian

    Wow..great post! That was straight to the point. I’m printing that and putting it up on my wall as a reminder. Thank you Bedros for everything.

  • http://www.jm-fitness.com Jesse

    Bedros, your blogs are always truely inspiration and have done so much for me. This last year I have grown so much business wise and in other areas of my life. One of the biggest lesson I learned is to think and act in abundance so you will have enough for yourself and to give to others when you just think in terms of just enough your are doing an injustice to all those around you. By you doing what you do you show all of us that is possible through your actions and that maybe the greatest blessing of success is to show others that it is possible as long your work and nourish just as we do with fitness each repetition each bite of food we push are bodies to go further and then nourish as we should in business as well. I am a new FBBC member and cant wait to CRUSH IT and show others in my family and community that is possible no matter as long as you keep pushing forward and nourishing your business sense, there is no possible way you won’t succeed and be able to give back to other. So I sincerely thank you and keep wait to build an awesome partnership with you, steve and all the FBBC owners. Thank YOU so much Bedros keep rocking on brother.

  • http://coachterrysfitness.com Terry Joel

    Hey Bedros,
    By now you’ve heard from plenty of us how great the post was and ditto from me. Is it ok if I re-word it to apply to my bootcampers and send it to them?

  • http://www.ptpower.com Bedros

    @Terry, go for it

    B

  • http://supremeultimatefitness.com Dale

    Bedros,
    Very inspirational post and thank you.
    Dale

  • http://www.unicusfitness.com Frank N.

    Great stuff Bedros! You can see you really struck a chord with people on this one. Heart will always be the determining factor for success, no matter how much equipment you have, how big your gym is or how many clients you train. When my wife and I quit our jobs seven years ago with no money in the bank, no assists and no other job, people thought we were nuts. We have never gotten a loan from a bank nor written any type of business plan and only followed free blogs like yours for advice. And now we have a seven figure business with our headquarters being one of the largest and most exclusive fitness studios in the world. If we can do it, Everyone can do it! Keep Maui warm because we are bringing the whole family out at the end of the month to our place in Kaanapali. Keep rocking, and everyone, if you want a successful life and business, keep listening to him. I know we will….

  • http://www.-fit-bodybootcamp.com Rebecca Gold

    Bedros,

    I love this post man! It got me where the heart is!!!! Sometimes you just speak volumes……………..

    Rebecca

  • Chris L

    Hard work is teporary, Glory is forever.

    Thanks Bedros

  • http://www.healthystepsllc.com Brenda Lee

    As always Bedros, thank you for taking us a step back and showing us your past to what you have become in your present and to further your future. :) I just made a move and at this very moment nervous and scared, yet at peace with the direction I am going. I have been running my bootcamp since Oct 09 and feel I am just shooting upwards, and soon will EXPLODE!
    The Lord wants us all to be successful through him. He will give you double for your trouble. Never lose the faith.

    God Bless!

  • http://www.fitbodybangor.com Ryan

    great post, Ive gotta learn to shove fear to the side, take massive action and take what i want. sittin around waitin for shit to happen just isnt working!

  • http://www.johnspersonaltraining.com John H. Davis Jr. CPT, CMMACC

    Bedros,

    I am inspired! Thanks bro

  • http://noneyetbuthaveawebdesignerworkingwithmenow,thankstoyou scott morrell

    Preach it brother!! Talk to Thomas Edison, He said (when asked about failing 10,000 x),”I have not failed. I’ve just found 10,000 ways that won’t work.” “Many of life’s failures are men who did not realize how close they were to success when they gave up.” I’ma great trainer, but as you said, I should train my title to marketer of pt. I aint giving up yet bro and I am happy to have run across your stuff!!! I’ll be letting you know about my progress and keep the good info coming!

  • http://www.LeBauerPT.com Aaron LeBauer

    Bedros,
    Thanks for the inspiration, even though I a physical therapist and not running group fitness classes, I get you and almost all of what you have to say hits home with me. Thanks for putting it out there on a silver platter.
    aaron

  • Sean Mayfield

    Hey bro you are absolutely right the only thing standing in your way is your inability to receive from other that have achieved success and having enough faith to step outside the box. Continue to be a giver, this is why you are prosperous.

  • Jaime

    Scott, were you ever in the Air Force?

  • Kuis

    Good job Bedros! You are a true inspiration for me, I bought a few programs out there to make six figure in fitness but those were weak, since i been reading your blogs i been so motivated to do so many things, i bought me for my birthday and Christmas of 2010 The 9 System, Close 9 out of 10 clients and The art of selling PT business.

    I rather invest a few hundres bucks on your knowledge (materials) and take action (Leave my confort zone) then just sit around and wait for things to happen.
    I originally from Mexico city, I been in the USA for about 7 years and I know i be the next six figure trainer because of your materials.

    Thank God that we have people like you!

    I hope to meet you one day in person Bedros.

    Luis

  • http://wesleywilsonfitness.com Wesley Wilson

    Awesome!
    Bedros just want you to know I bought your PT Business Course in early 2010 and since then my business has made it to a multiple six figures! I recently bought a new BMW and live in a penthouse right on the beach in Santa Barbara,Ca. I truly believe your business advice along with my ambition is going to get my business to the seven figure mark in 2 years! This post truly inspires me to continue charging 120%. I’m currently 20 years old, and I know if I can do it, anyone can!

    -Wesley Wilson

  • http://liftpersonalfitness.ca Silas Robinson

    Awesome! Thanks Bedros.