If you’ve ever wondered to yourself what the best personal trainer marketing tricks are, then you’re in luck because I’ve put together a list of some of the best, most unexpected tactics used in fitness marketing today.
Over the years, I’ve been able to fine-tune my fitness business marketing strategies to help thousands of personal trainers gain confidence in themselves and their business. The best part about these tactics is the fact that your competitors have never even thought of doing what I’m about to share.
The reason I want to share all of this with you is because I’ve been exactly where you are now, earning a meager wage as a personal trainer with piles of bills stacking up. I knew that I had to do something to bring myself more clients, but I didn’t have a lot of money to invest in a marketing team or any of the traditional marketing strategies that they would inevitably suggest.
So, that’s when I made it my mission to study and find the best personal trainer marketing strategies ever thought of and now I’m here to share a few of them with all of you.
3 Overlooked Secrets that Really Work
1. Direct Response Marketing - The formula that you need to be following is simple: AIDA, which stands for Attention, Interest, Desire, and Action. Basically, this formula helps you to figure out your marketing message. Your message should be strong, compelling, and grab the attention of the reader. Your sales copy should good enough that it sparks the reader’s interest, and creates a desire for the reader to seek out your services. But the most important part of all this is the call to action, make a strong enough offer so that your prospects will come to you sooner, rather than later.
2. Leveraging Time - In order to get your business together, you need to stop being a personal trainer and become a marketer. You’re honestly better off hiring a team of personal trainers to work for you than doing everything yourself. You are the business owner, so YOU need to be the one who’s in charge and in control of marketing because marketing is a crucial part of creating a successful personal training business.
3. Online Marketing - Traditional personal trainer marketing methods became traditional because they really do work, but not as well as you’d think and there’s no way to track which ones are bringing you the most clients. There are a lot of really creative ways to get the word out about your fitness business through online marketing techniques, such as Facebook ads or the “human billboard” system, where you find 20 people in your community who pay either a minimal fee for training, or get trained for free and promote your services. One condition you need to set up with your “human billboards” is that they must bring you at least one referral a week in order to get the discount. Otherwise, you’re just training for free.
There are other tips and secrets I’d like to share, but keep these three in mind because they are simple and easy to follow. These next few are some really great ideas that you should start working on right away.
Go Viral
Viral marketing works kind of like word-of-mouth marketing, in that it relies on the contact your clients have with each other. If you post something on Facebook that ten different people find interesting, chances are that two or three people will repost it. Imagine having 20 or 30 people reading your content and then each of them reposting it. That’s a ton of potential clients that are now viewing your message, and you don’t even have to leave your house.
Your personal training Facebook page should have all the information for your blog or website so that people won’t have to leave Facebook to sign up for your services. It’s important that all of your business’ information is going through Facebook, like your website’s promotions, any deal-of-the-day you have going, and any personal trainer blogs you have out because Facebook is where most clients get their information anyway.
This is where direct response marketing kicks in. Create a promotion that is cheap and easy for your business to pull off. Some personal trainer favorite’s include a free session program, or the 21 Day Fat Burn for $21.
Next, you’ll want to come up with a clever post about your awesome new promotion to put up on your blog, website, and… yep, you guessed it, Facebook. This is where the magic happens: tag every current client you have on Facebook in the post about the new promotion. You could say something along the lines of “Hey guys… this week only, every new user who ‘likes’ our page and this post will be entered in to win a free session or 21 Day Fat Burn for $21 (or whatever promotion you have going). Tell your family and friends to hurry up and ‘like’ this post so that they don’t miss out!”
The best part about this viral marketing is that it creates a sense of urgency and causes everyone who reads it to act fast or they’ll miss out.
Remember that marketing doesn’t have to be so costly and so over the top, when you really break it down getting prospects interested in your business isn’t all that hard. It’s just a matter of keeping at it and staying consistent.
Check back here for more personal trainer marketing secrets whenever you’re stuck in a rut.
