Fitness Marketing Ideas | Creative Gym Marketing Strategies

The ULTIMATE Fitness Sales Funnel Guide!

“If you want to do better in business, give all your best advice away for free.”

I’m not sure exactly who said that first, but it’s a common piece of advice among the highest performing online marketers.

And I don’t mean to brag…but I do think that category includes myself. And since I want to never peak, I’m going to push myself to give away even MORE of my best advice.

That’s why, starting today, I’m going to show you how to set up your online fitness sales funnel from top to bottom.

Seriously, I’m going to give you the entire process step-by-step. I’m going to literally show you the exact thing my own businesses use every day to create massive success.

Now, because we have a lot of ground to cover, I’m going to break this whole thing up into weekly installments. For your convenience, I’m going to just keep building on the same blog post, so feel free to bookmark this page or copy down the link somewhere.

Fair warning…this is going to feel like drinking water out of a fire hose, so keep in mind that I’ve got a live event every year where you can get more hands-on help with this stuff. Discover more here: http://fitnessbusinesssummit.com

Let’s take it from the top!

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Why the Neanderthals Died Out (And Why Your Business Won’t)

Which is more important to you: seeking pleasure or avoiding pain?

I ask because I was recently listening to one of Tony Robbins old CDs, and at one point he starts talking about how everyone on Earth has two major motivation systems: seeking pleasure or avoiding pain.

He even points out that everyone has a dominant system between those two…so that you can sort people into Seekers and Avoiders.

Now, he makes it very clear that there’s nothing wrong with either type. In fact, he explains that it’s very important to know when you’re selling to a Seeker and when you’re selling to an Avoider, so that you can adjust your pitch accordingly.

However, when he starts talking about himself as a Seeker, as a possibility-driven person, I can’t help but compare myself to him and see if that applies to me as well.

And as much as it humbles me to admit it…I think I might be more of an Avoider in my natural state. I’ve taught myself to see more possibility in the world, but I don’t think I started that way.

This is important, because I think a lot of people think you MUST be possibility-driven to become a great entrepreneur…but that’s not necessarily true. There’s an important nuance to it that I want to explore today.

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How to Sell Fitness to All 4 Personality Types

Starting out, most personal trainers are only able to close 2 or 3 out of every 10 prospects that sit in front of them for a consultation. Does that sound familiar? Are you maybe still in that zone?

A true closer is someone who can close 8 or 9 out of every 10 prospects.

What makes the difference between the beginner and the true closer?

Part of it is honing your sales process until it becomes a repeatable system. If you want to see how my own fitness sales system works, go check out Close Clients.

However, there’s another component that goes back to something I talked about last week when I was talking about personality types and leadership.

In that post, I briefly mentioned that there are 4 main personality types and that we naturally have an easier time interacting with people who share our type.

And this is why beginners can only close 2-3 of every 10 prospects – they’re only closing people who share their type!

The key to becoming a true closer is to learn how to sell to all 4 types, so let’s take a closer look at each one.

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Unlocking Your Inner Entrepreneur

That pic is from this last weekend, Fitness Business Summit 2016.

In that picture there are some incredibly successful folks – people who are making 6 or 7 figures in their fitness businesses and still making time to hang out with their beautiful families.

But in that same picture, there are also people who are struggling. They’ve been running out of money before they run out of month. They’ve been on the edge of burning out. They’re worried that their passion for fitness has run away from them.

There’s something about seeing us all together in a group like that…it makes me think that the ones who are successful and the ones who are struggling aren’t ultimately that different.

Because really, we’re all made of the same basic materials. And I think there’s a real, practical, important lesson in that.

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How to Find Your Passion Again (Plus Travel Notes)

As it turns out there’s more to growing a successful fitness business than just marketing, selling, and delivering great results.

In fact, there’s one other thing that’s significantly more important to building bigger profits and helping your business reach it’s FULL POTENTIAL in both impact to your community and personal satisfaction for you.

Let me explain…

Bright Lights in the Big Cities

In 72 hours, I hit two big cities in two different countries.

I got to Toronto, Canadia on Wednesday afternoon where my good friend and publisher of Early To Rise, Craig Ballantyne and I took his mom out for a nice dinner at Jacob’s Steakhouse for her birthday.

Mama Ballantyne is such a sweet woman!

The next day in Toronto I ran a high performance mastermind for fitness pros who want to take their businesses from good to great by establishing domination in their respective fields of practice.

On Friday morning I was off to the Inside Fitness Magazine headquarters for a photo shoot and interview for an upcoming article they’re doing on me. As much as I enjoyed giving the interview…I had all types of anxieties about the photo shoot part.

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So You’re Not an Entrepreneur (But You Want to Be)

Once again, it’s controversial opinion time with your host, Bedros Keuilian!

Here it is: I believe that entrepreneurs are made, not born.

Some of the biggest entrepreneurs in the world like to chalk up their success (and the success of their buddies) to DNA. They say they were born with it, and they want all the posers to clear out of the way.

I have a lot of respect for those guys…but I know that they’re wrong. And in fact, I think that their attitudes are potentially dissuading people who could do a lot of good in the world (people like YOU), so that’s why I want to set the record straight.

I don’t just want to get into some pie-in-the-sky debate, though. I want to PROVE them wrong with ACTIONS.

SO TO ANY FITNESS PROFESSIONAL OUT THERE WHO’S WORKING FOR SOMEONE ELSE BUT STILL WANTS TO BECOME AN ENTREPRENEUR, LISTEN VERY CLOSELY!

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The Smart Way to Use Free Training Sessions

You may have noticed I’ve been on a bit of an education kick lately…I just really seriously want to kick the bad ideas out of trainers’ heads so that you all can start winning the freedom and abundance you deserve.

A perfect example of this is when I see trainers struggle with the idea of free training sessions. Pretty much everyone understands that they need to have them, but I see a lot of trainers complain that they don’t work as well as they should.

They’ll offer up all kinds of reasons, like “one session is not enough time to demonstrate my value” or “the only people who opt in for free sessions are tire-kickers.”

Well, I got news for ya…

Using free sessions correctly is a core skill for ANY personal or group training business, and you are 100% responsible for closing the client at the end of the session.

No, there is no luck or magic involved in getting that close. If your free sessions aren’t closing people, it simply means you aren’t using the correct formula.

And that’s exactly what I want to educate you on today!

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Posted in Fitness Business Systems, Fitness Sales Systems | Leave a comment