So there I was this weekend, on stage and speaking Dr. Peter Osborne’s Functional Medicine Summit, where he brought together a bunch of non traditional doctors to teach them how he runs his 7 figure earning functional medicine practice.
Dr. Osborne has been a long time coaching client of mine and so I really wanted to give his attendees some of the best I had.
I figured it would help them most if I showed them how to create “income getting systems” since their business operates a lot like ours do - meaning they get into the functional medicine to help people, but at some point realize that they’ve got to learn and understand the marketing and sales systems of their business if they wish to stay in business.
So I started off with teaching them the secret to maximizing your income is to create systems for each thing in your business that’s responsible for making you money.
For example…
Lead generation systems
Sales and closing systems
Referral generation systems
Up-sell and cross sell systems
Client retention systems
Client reactivation systems
I’m big on creating systems for the things that get you clients and money first.
Because once you have the clients and money coming in you’re practically forced to create systems for operations and procedures. But far too often fitness pros focus on the wrong things first.
Always….ALWAYS build your client getting, client keeping, and money making systems first…
…that will take off a LOT of the pressure and stress off of you when you’re trying to build your fitness business, know what I’m saying?
And so one “marketing system” that you can create and use every four to six weeks is an email promotion, like the one I crafted for you below).
If you have an email list of prospects… even if it’s a small list you can send this email out and get clients with it this week.
In fact, you can even post it on your Facebook wall and business fan page.
The whole idea with an email promotion is to make a low barrier offer to your email list >> then give them an amazing training experience >> and offer then make them an incredible offer to stay on board.
You can send this email out today and get more clients on board this week.
Here it is…
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Subject Line: lose 5 inches and 10 pounds in only 15 days
I’m looking for 18 people who want to lose 5 inches and drop 10 pounds in 15 days.
I’m testing out a new “beta” program that combines metabolic training and nutrition programing together to help you burn maximum fat pounds and inches in only 15 days.
So, I’m effectively looking for 18 guinea pigs to test drive my new 5-10-15 fat loss program.
Just the thing you’d been waiting for! 
If this sounds like it’s something you’d want to do then let me know today by replying to this email or just call me at (XXX) XXX - XXXX because the program starts on Monday.
Here are some details about the program that you should know before you consider joining…
This is a 15 day training and nutrition (manipulation) program that’s relatively intense. You’re going to work hard for 15 days BUT your results are going to come fast and will be significant when you follow my new program.
Some people will lose as much as twelve pounds during these 15 days and even more than just five inches of their thighs and waist combined, but I’m estimating that the average lose will be five inches off the total body and 10 pounds of fat in only 15 days - which is why I’m naming this my 5-10-15 fat loss program.
Creative, right?
Here’s how it works… You’ll come and workout with me four to five days per week for 15 days. And you’ll follow the eating plan that I’ll give you (because you can’t out train a bad diet).
Like I said, the workouts will be challenging and intense, but they can be modified for all fitness levels so don’t worry if you’re new to working out. And you will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout.
Now, here’s the best part of this whole thing… the cost.
Since this is my beta version and since I’m only taking on a small group of 18 new clients on this program, I’ve priced it for anyone to afford.
The entire 5-10-15 fat loss program is only $67.
Like I said, the program starts this coming Monday at my training center here in (YOUR CITY) So, if you want to be one of the first 18 people on the program and get a lot of fat burning and muscle tone done in only 15 days then you need to call me now at (XXX) XXX-XXXX to lock in your spot for this Monday.
If you have any questions just reply to this email or call me at (XXX) XXX-XXXX.
I have a feeling this program is going to sell out quickly at this low price and with the limited number of spots available. So, don’t wait if you think it’s right for you.
Looking forward to seeing you in the program this coming Monday!
<YOUR NAME>
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Just be sure put your info in the bolded parts of the email above before you send it out.
Of course, the bigger your email list the better your response from this promotion, which is why email list building is critical to the success of your business and the consistency of your income.
But make no mistake about it… this email promotion works with small lists too. So, don’t put off sending it out, okay?
Committed to your success,
Bedros Keuilian
P.S. Start building your local email list quickly and on autopilot with this program - super easy and fast!
