The Million Dollar Marketing Review and SUPER SECRET Lead Box Marketing Tactic
Hey there!
Okay, I’m up in Los Angels today shooting more interviews and footage for “Add To Cart” (a documentary film on the subculture of internet marketing) and then I’m off to Detroit for a day of shooting (Jeff Johnson) and to Mayland for yet another day of shooting (Yanik Silver).
As many of you already know from my past videos during the Renegade Fitness Marketing workshop tour - I CAN’T STAND TRAVELING. I love the destination, but hate traveling and going through airports and dealing with absent minded airport “security” personal. (That’s a rant for another day)
BUT I asked Cabel McElderry (one of my top coaching clients and now a member of my ELITE 7 Figure Formula Mastermind) to give his million dollar marketing over overview and share with YOU his super secret lead box marketing tactic.
So without further ado… here are two videos that will get your personal training business dialed for seven figure (from a guys who’s actually earning seven figures.)
In this video Cabel share his million dollar marketing overview. When he went shared this at Fitness Business Summit 09 last month the entire room went CRAZY.
And in this video Cabel gives you the actual script he uses to get local business to display and PROMOTE his lead boxes.
His combination of using FitPro Newsletter and lead boxes to generate tons of QUALIFIED prospects is brilliant, right?

I want your feedback… leave your comments and opinions below.
Comments on The Million Dollar Marketing Review and SUPER SECRET Lead Box Marketing Tactic »
Hey Cable!
congrats on your success! We use to be members to the same training EZboard forum back in the day with JIM, LionStrike(cory), and VO.
3
My handle back then was “cargo” it’s really awesome everything you have achieved.
Anyway, i was wondering where you bought your lead boxes from?
Jonas
http://www.NolaTrainer.com
Great info Cabel - looking forward to rapping with you - next week man -
Donovan "DFitnessguy" Owens @ 6:38 pm
Brilliantly broken down.
Caleb, you are the man. Make sure you do a follow-up video to let us know how you first run goes with the new boxes.
Do you mind telling who designed your pictures for the boxes?
Thanks Caleb.
Donovan “DFitnessguy” Owens
Hey Bedros,
Having met Cabel in person, I can tell you his enthusiasm is nothing short of exceptional. This is a cutting edge strategy that can yield results in days. Great post, awesome content.
Nitin
http://www.nitin360.com
Marketing Blog for Physical Therapists
George Burroughs @ 7:01 pm
Thanks Bedrso, and Cabel, for some more awesome content.
Dr. George Burroughs
http://www.TryAtlasChiropractic.com
Jeff Jowers @ 8:38 pm
Im really interested in knowing where you go the boxes from?
Thanks.
ps. Im very bummed that I missed fbs 09. I defiantly missed a ton of killer information.
Jeff Jowers
http://www.tacomabootcamps.com
http://www.jowerstrainingsystems.com
Jowers Training Systems
Awesome info on lead box generation! Where is the best place to order your boxes and your labels?
Nick
I love to see when the numbers are broken down into a simple system, they have a way of becoming more “realistic” that way. Great stuff!
Cabel McElderry (One-to-1 Fitness) @ 11:10 pm
Hey everyone, thanks for the comments, for those wondering where to get the boxes I goto a place called shipper supply inc, another place I know of is instabox.com I just goto SSI as it’s a franchise with a local outlet. But just type ‘cardboard draw box (your town)’ in google you’re bound to find something.
The labels just a local print shop, of course it doesn’t hurt that we train the owner’s wife but seriously any print shop or even bet you’d find someone off elance lickety split.
Cabel is a freak’in machine. He’s one of the most determined and ambitious people I know.
Awesome job Cabel!
Bedros
Kim @ 9:58 am
I love this idea and always wondered where people got those little boxes from! I did a quick search and this place seems to have great prices http://www.displays2go.com/sub5.asp?ID=1507
John H. Davis CPT @ 12:03 pm
This info is priceless you can get from people this way. Bedros is and so is Cabel “IF IT IS TO BE IT’S UP TO ME” positive minded people. Love what you do thanks for the idea’s.
JD “The Trainer”
Awesome stuff Cabel. You make it seem so easy.
Would you mind dropping me an email as I want to ask you something? [email protected].
Thanks Cabel.
T
Great job Cabel. That lead box idea was a good one for sure. And totally inexpensive to make. Sounds like a great lead generator.
Richard Foster @ 10:22 pm
Bedros that was an amazing post. Having so many successful coaching clients says so much about you.
Cabel thank you for sharing! I already have fitpronewsletter.com. Just need to get those lead boxes this coming week.
Richard
Great Content and an awesome idea!!
Sexy way of getting new clients automatically!
and this is just 1 of many!
Great post! loved it!
Aidan
Addicted 2 Fitness
what can I say. thank you . amazing..but I’m not surprised..all you guys are like my best buds and without knowing any of you I truly wish you all the best
Temecula Personal Trainer @ 12:46 pm
Great presentation. Great idea, simple and inexpensive to do.
Curtis @ 3:14 pm
Outstanding content, outstanding feedback from everyone - this is REALLY helpful. Brilliant. Just damn brilliant.
This was a great post guys! I love the idea and will be looking into that ASAP. So simple to get together with salons and massage therapists for some cross promotion and new client generation! Thanks once again.
Chris Scott @ 9:09 pm
Hey! What happened to the video? On my End it’s saying, Video reomoved by user. Bedros, Tell me this is a mistake!
Becky Fox @ 8:10 am
Great Stuff. I’m going to do this!
Ericka @ 2:14 pm
Brilliant strategy! Simple networking abilities put to work
Thnx!
34 Ways To Get More Personal Training Clients @ 7:19 pm
[...] 14. Lead box local businesses who cater to your perspective clients and then offer the business owner/manager free access to your services. Shoot to get 30 lead boxes out into the community. Learn more about lead box marketing here. [...]
Martone Fuller @ 8:41 pm
That is great and I look forward to trying it very soon
Josh Jaffe @ 12:00 pm
Displays to go is a great company, but I would recommend other companies to stick to the $5.50-$7.00 price range per lead box.
A few things to remember
#1 The header is the sales man of your lead box. This has two points to go over (A) You can generate more leads and peak more potential members or customers in the same amount of time with the correct header and footer which may be different depending on your demographics.
(B) You will need new (headers) over time as your leads will slow down, to prevent this you need new sizzle to draw a new wave of potential customers.
P.S If you are not the best networker think about a good premium (The barter system goes a long way)to get in to and STAY in to more retail locations.
Josh Jaffe- Jaffe Lead Systems.com
[email protected]
I have personally placed well over 15,000+ lead boxes.
Take my advice
Wish you the best
Joseph Coyne @ 6:10 pm
Great post Cabel. I have just ordered 30 of those suckers and when they arrive it is on!
lance allegretta @ 4:51 am
hello cabel, excellent idea man, just wondering what the offer is on the box as i cant seem to read it?
thanks
lance