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Trainers Head Explodes During Intense Booctamp Class

headlines-suckBedros here,

Everyone wants to know my secret for getting a ton of QUALIFIED leads from facebook. I love facebook ads becuase they work. They work for info marketing, personal training, boot camps, brick and mortar businesses, you name it.

So I asked my good pal and coaching client, Josh Cater to share some killer insider stuff for posting facebook ads that suck out tons of leads, and he went all out and made this awesome tutorial video for you…

Guest Post by Body Transformation Expert
Joshua Carter:

Hey, Joshua Carter here, Yeah, I made that headline above up (but that would be awesome – I mean tragic) . But my intention was to illustrate a point so keep reading…

When we place ads – whether it be in print, postcards, flyers on online like on Facebook (hint), the headline is the first thing potential customers (and in our case potential clients) will see.

If your headline sucks, it will also be the last thing they see.

So we need to grab their attention INSTANTLY and keep it. In many cases we have to do that in just a few words. And that my friends is the trick. Grabbing their attention in just a few words.

The bad news is some people have to go to school and then work as a slave to top marketing firms for years to learn how to do this effectively. The good news is in the video below I will show you how to steal learn from them directly in minutes.

binbathroomThe second part of the “attention grabbing” puzzle is what image to use. One could argue it is just as important as the headline. They may be right.

I mean would you just use a photo that a guy texted you with his shirt off that he took in a bathroom to advertise your bootcamp? I think not. (FYI- that is not me, someone did text me that photo. Can you guess who?)

Using the right photo takes some thought on your part. I’ll show you where to “borrow” some image inspiration too.

Leave me a comment below, and if you have any questions, post below and I’ll do what I can to answer.

Enjoy.

Joshua Carter

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COMMENTS

  • http://www.nolimitbootcamp.com Sako Yakinian

    Great post Josh! Perfect timing, just had a talk with Chris McCombs about if I should do Facebook ads or not and you got me all dialed in…Thanks appreciate the help!!

  • http://www.totalfitnessstockholm.com lee

    I can’t look at her face anymore, shes freeking me out!! :) that killed me:) how can they do that and think to get away with it??

    I have a question please Josh!!

    I have been working on a add for Facebook but want to get it right, so thanks for this video. Funny as I have that picture with the girl tape measure you showed. I’ve had it waiting to use.

    I was told that it would not get excepted to revealing by a face book expert??

    Also I was going to use the head line” FREE PERSONAL TRAINING” That’s a good catch dont ya thing?? to push towards my free week semi private sessions.

    Thanks in advance Josh,

    Lee

  • http://www.femalefatlossoverforty.com Shawna Kaminski

    Thanks for sharing this Bedros and Josh. The program ‘Face Book Funnel’ rocks. I highly recommend it.

  • http://carterfitness.com Joshua Carter

    Lee,
    The headline “FREE PERSONAL TRAINING” is ok, but it probably won’t get you very qualified leads so it is a trade off. What I mean by that is people who are looking for free training are less likely to want to continue when it is time to pay for your service.

    I don’t know who your niche is, but if it were women you could go with:

    Here are some ideas:
    “Muffin Top Meltdown”
    “Tummy Tighten”
    “Tone & Tight Thighs”

    Simple but catchy. Remember FB only allows 25 characters. Then in the copy you tease your program and send them to a squeeze page.

    As for the picture it is aways hit or miss. You could just try re-submitting and sometimes it will go through. Or of course just try another picture.

    Good luck,

    JC

  • http://www.myspace.com/edwayou5 Edward Young

    I think the sexy physique belongs to JOSH CARTER!

  • http://www.totalfitnessstockholm.com lee

    Thanks Josh, I will keep that in mind.

    Lee

  • John

    Hey Joshua great stuff thanks or the info! I had a question, you mentioned sending the prospective client to a squeeze page. I just have a webstie to my personal training business as the link where they go to once they click. Is that ok? Thanks for the help!

  • http://carterfitness.com Joshua Carter

    John, while that is “ok” I would say that it is not optimal. Squeeze pages are the way to go. Actually next week I will be announcing something that will solve your problem.

  • http://carterfitness.com Joshua Carter

    Edward - Good guess. But I am not quite that manly.

  • Isabel Gelo

    GREAT info - thanks Josh! Ok the guy in the pic is BEDROS :D

  • http://www.ptpower.com Bedros

    @Josh, actually you’re manlier dude. Just take a look at your Facebook profile pic.
    You’re a machine!
    B

  • http://www.uglfitness.com Nando R

    Thanks guys very valuable information as always! I am interested in a squeez page myself but web developers charge and arm and a leg for something simples as that, i can’t wait to hear what you have to offer!I hope is sometype of squeeze page template :) thanks guys, awesome as always!

  • http://carterfitness.com Joshua Carter

    @Nando - Stay tuned….

  • Fitness By Gary Riddle

    I have been reading your Fitpro Newsletter,so it has given me food for thought.I just have to figure out what say and how to say it.thanks

  • http://www.VegasPersonalTraining.com Jeremy

    Thanks for the tips! Now we just have to fight with Facebook that our headlines and pictures aren’t too edgy or sexy right! LOL

  • Fred

    Bedros of course :) You can tell from that smiley face! :)

    Great info btw!

  • http://nopinkdumbbells.blogspot.com Mickey

    I submitted an ad using a very tame abs picture with a tape measure and Facebook rejected it.

  • http://www.fitbodysculpt.com Stacey

    Thanks for the great info. Time to get started on my own FB ad!

  • http://supremeultimatefitness.com Dale

    Great info Josh, thanks for the tips

  • http://www.cre8yurbody.com AL

    As fitness pros our language should be always in good taste. Even as presenters you can do better Josh. P.S. Your Kids are watching you….Dad

  • http://easyfitnesswebsites.com/blog Tony M

    Pic is Bedros. Same look from the pic on facebook of him taking pictures of random guys in the locker room.

  • http://www.CriticalConditioning.com Steve Foulds

    What are your thoughts on asking Qs in the headline? For example, Get Ripped Now?! (without thinking about character restrictions) ? Gets the potential client saying yes & qualifying?

    I personally go for really tight targeting (area, demographic, age etc.) the only people i want clicking on my ads are people ready to buy. Depending what im selling, i may even include my price so only those who can afford it click…

    Thanks for the article, some great tips in there!