Fitness Marketing Checklist to Build Your Business

Contrary to popular belief, the best fitness marketing systems are not just about running Facebook ads or doing those “Deal of the Day” promotions.

Don’t get me wrong… just on my blog alone I give away and teach a bunch of fitness marketing tactics and strategies for getting clients from Facebook and deal of the day site, however if your goal is to build a fitness business that is bullet proof then you’ve got to use a diversified fitness marketing approach when marketing your fitness business.

Fitness Marketing Checklist

One of the best things I recommend that you do is to create a fitness marketing checklist that you can always turn to when you want to get a surge of new leads into your business.

The most successful fitness professionals I know run their business off these fitness marketing checklists. Now, since we’re talking about building your business, which to me mean getting more paying clients, the fitness marketing checklist I’m going to give you is all about lead generation and prospecting.

Here are the two things you need to know about creating the ideal fitness marketing checklist for yourself.

1. Find what’s factory installed for you as it relates to fitness marketing, because typically you’re always going to be better at the things that are factory installed versus the things you force yourself do.

2. Diversify your fitness marketing checklist with online and off line marketing tactics so you never have a weak link in you business.

Here’s a general idea of some online and offline fitness marketing systems for you to consider.

Online Fitness Marketing

Facebook ads

Google and Bing pay per click ads

Search Engine Optimization

Online Banner ads

Email Marketing

YouTube Optimization

Email Marketing to Other Business’s Lists

Offline Fitness Marketing

Lead Boxes

Direct Mail Post Cards

Direct Mail Letters

Publication Print Ads

Car Wrap

Door Hangers

$100 Plastic Gift Cards

Human Billboards

Endorsed Mailings

TV and Radio Spots

Referral Generation Contests

The list above is just a partial one, but if you take it and add to it, you can then go though and decide which ones from each section are most “factory installed” for you. Then you’ll want to take the top three from each section (giving you six marketing systems you can run each month) and systematically run four of the six fitness marketing systems each month.

See for most business owners marketing and lead generation is often an after thought and something that’s always done in haste and by the seat of your pants. But if you create a monthly fitness marketing checklist and systematically deploy one of the systems each month then you’ll find yourself never having to run your fitness marketing by the seat of your pants.