The Stuff That Works
As it turns out... Crew the goat is really fond of weights and kettle bells
I’m gonna tell you the secret to taking your fitness business to massive success and building a culture of loyal clients.
Now more than ever people have a ton of options when looking for a fitness program.
You’re competing against gyms, personal training studios, boot camps, infomercial products, online training, ebooks, DVDs, membership sites, and a slew of other services and products that offer fitness and fat loss.
But getting clients, keeping them, and getting them to refer you new leads is actually not as hard as you’d think…
… in fact it’s actually pretty easy.
See, we all have two basic need.
RECOGNITION and APPRECIATION
And when others recognize and show appreciation toward us we develop a deep sense of loyalty toward them.
It’s really that simple. But I see so many fitness trainers totally miss the boat on this one and end up struggling to barely keep their business afloat.
When was the last time you recognized your clients or prospects by saying, doing, or giving them something really cool and out of the blue?
When was the last time you really went out of your way to do really cool things and “hook up” your list?
You’ve gotta give to get. It’s the law of the universe.
Plus it just feels good.
I’ve given my clients and subscribers…
- Free DVDs
- Free blogs
- Private VIP parties (for my mastermind and coaching groups)
- Gift cards
- Vacations
- T-shirts
- Business binders
- No pitch tele seminars and webinars
- and mailed them books - just because.
It’ about giving recognition.
It’s about showing appreciation.
It’s about giving without expectation.
It’s about building a relationship that’s deeper than just a “business to customer” relationship.
It’s just about being a cool person, you know?
That’s the stuff that works.
What kind of cool things have you done for your clients and prospects in the past? Let me know in the comment section below.
Comments on The Stuff That Works »
Emile Jarreau @ 2:52 pm
Bedros,
I’m looking forward to your event in a few weeks. After what feels like only a few years in the biz, I’ve watched your fantastic growth as a fitness professional and info marketer create tremendous success for many(including myself).
Providing the value you do for others choosing this field as a profession is creating growth for us all(earth)in what could be about the most “green” (no not chips, cheese, paper LOL)creation strategies out there.
More conscious people leads to more money > better results > better and cleaner world for your family and everyone else.
Building “cool” relationships…is and has been what this biz really is about.
Keep blown up animal!
Emile Jarreau
M2FitnessPros.com
Jody @ 5:09 pm
Yo! Bedros, building relationships is so crucial, sounds warm and fuzzy, everyone talks about giving away free stuff like it’s gonna help.
The reality, the marketing landscape & platform is constantly changing, you need to effectively structure your business.
Firstly, what type of campaigns, concise optimization in terms of content, layout, timing and other aspects play a vital role in making sure your underlying message remains relevant and impactful to your target audience?
Leaving any element to chance kills the response rate in the end, which in turn kills the overall business objective of generating the highest ROI possible.
Hey Bedros
Thanks for the reminder! Totally agreed with you on giving and recognising and being a cool guy.
Aja Davis @ 9:54 am
I really want a goat!
Bedros, this is so true and SO easy. Last week I sent a Starbucks gift card in the mail to each of my clients and they absolutely loved it! It was the easiest thing to do and people see how much you care about them outside of the gym. Thanks for all of your great advice!
Sara Hutniak @ 6:50 pm
Hey Bedros,
Sometimes the easiest things to do are the things that are not done. I know how awesome it feels to get a surprise gift, so I make darn sure to create that same feeling for my clients. With it being Easter, I sent out Easter cards and a small gift card inside as a way to say thanks.
*By the way, in your last post a gal from New Zealand was looking for a roommate for the FBS2010. If she hasn’t found anyone yet I’m interested. How can I contact her?
Thanks.
-Sara
Temecula Personal Trainer @ 10:55 pm
Bedros, Thanks for the reminder. It’s the simple things that make the biggest difference sometimes.
Jerry Veley @ 4:38 pm
I send my loyal clients ebooks, t-shirts and motivational words on the end of my monthly newsletter.