How To Get a Lot Of Clients
Here’s another killer fitness marketing post for you…enjoy 
There are a ton of clients getting strategies out there. They all work to some extent. But most take time, and they build your business up slowly. 
Slowly is better than nothing at all…
But what if I can show you how to get personal training clients fast?
Okay, lets say you’re gonna run a fitness marketing campaign because you want to get a bunch of new clients for your training or boot camp business.
It doesn’t matter if you send out 5,000 postcards, or spend days, weeks and months trying to search engine optimize your website – at the end of the day you’re probably going to get about 1% conversion from your efforts
…and that’s if you got your stuff dialed in.
What about the 99%?
Sure that stuff will build your business. And its stuff that me and my friends teach. But how about something that can get you a boatload of clients?
Here’s what I mean.
Most of the fitness marketing tactics out there are kinda like a shotgun approach.
Well, more like a targeted shotgun approach. You just kinda aim in the right direction, pull the trigger, and hope that you get 1-2% response (at best).
How about a laser like approach…?
What if you can find where the 1% of the people who would buy from you hang out?
The people who will buy from you if you can position a killer offer and back it up with social proof.
It’s not rocket science. And it’s actually really easy to find out where YOUR most hyper sensitive buyers hang out.
And once you figure that out it’s kinda like fishing with dynamite.
Here’s what you do first to find out where the 1% of the buyers are.
Ask your existing clients these three questions.
1. Where do you do your grocery shopping?
2. Where do you get your hair done?
3. Where can I find more people like you? (ones who are into feeling healthy, looking good and can afford my service).
Crazy, right?!
But this stuff works. Just ask your best clients the right questions and they’ll tell you where to find more people like them.
Lets say that five of your best clients say that they shop at Whole foods market.
Guess what you should do next?
Go to Whole Foods Market, talk to the manager and ask if you can set up a body fat testing satiation as a value add for their shoppers on a particular day for just a couple of hours.
Then get yourself one of those fake pound of fat and pound of muscle (one of the best attention getters I’ve EVER used), an Omron hand held body fat tester, and a folding card table and plant yourself out in front of that store for a couple hours.
Offer every “Mrs. Jones” who walks by a complimentary two minute body fat test and free report (the report is to give you a reason to get her email address so you can send it to her).
Lets say in those two hours you got 30 names, emails, and phone numbers. I bet you can easily close 33% of them onto a program within the first week. And over time you’ll probably close another third.
How do I know? I’ve done it. In fact this was one of our most successful client getting tactics.
Imagine if you did this four times a week at four different stores? And imagine if you did the same at the place your clients gets their hair done.
Do you see the potential here?
This is what I call belly-to-belly marketing… and this stuff works.
And if you want a proven system with dozens of ready-to-use personal training marketing ads, postcards, direct mail letters and other killer tactics for attracting paying clients then Check out the PT Business Course here.
Comments on How To Get a Lot Of Clients »
Bryan @ 1:45 pm
legend man!
Gonna have one of my trainers outside holland and barrats tomorrow! haha
thanks
B
Awesome post, one of those I-already-know-but-had-to-hear-it-again posts.
In fact, I’m going to do this RIGHT NOW
Btw….we cut the muscle piece in half right? (to make the fat look bigger?)
Where do I get those yellow and red babies? I gotta use em! Thx Bedros
Mitchell Lee @ 2:08 pm
ONE OF YOUR BEST YET FOR SURE MY FRIEND. KEEP IT COMIN. I SO APPRECIATE YOU GUYS AND I PUT IT TO USE AS WELL. WE HAVE THE BEST COMMUNITY ON THE PLANET…
Steve @ 2:15 pm
Nice one….I like it.
Will look to utilise this approach…..hmmm, I’ll ask the guys the questions at this evening’s bootcamp….
Just to let you know that I used your 21 day fat loss challenge…great results….doubled the size of my bootcamp….and all from word of mouth….I announced it at the bootcamp, and within 3 days I had it filled.
I have been going since August 2009, with 4 paying clients and 2 friends, and now have 30 athletes that I train….thats right, I call everyone one of them athletes….to me thats exactly what they are….and they appreciate it….they are all finely tuned athletes…its just that some of them are waiting for their bodies to catch up
Have a great one, B
Steve
Anwar Wahhab @ 2:23 pm
Bedros , great idea mate , will try it soon .
Thanks a ton .
Aussie Mick @ 3:12 pm
‘Aussie Bedros’,
isn’t it funny when trainers ask the best way to find more clients and the answer is to ask your current clients where they hang out. Spot on mate, you never know if you never ask. Great words and awesome advice, but some trainers or should I say most trainers expect clients to fall at their feet. You’ve gotta go out and hunt them, there’s plenty out there but you gotta go get them. Most trainers don’t realise you gotta spend time ‘ON’ your business not ‘IN’ your business for it to really grow.
Thanks for an awesome blog, as always.
‘Aussie Mick’
Yo Bedros,
Uncanny timing mate… I have an Omron in the mail by way of my buddy Nii Wilson… will be here this week.
So important to get out amongst the people and yeah for some people it’s scary.. fear of rejection etc. but hey if that is the case come back and and read last week’s post on fear and doubt… then kick it in the ass and get it done!
Cheers
AT
Check that out… the 2 Aussies posted up first even though we be some 10000 odd miles apart… the incredibility of technology
Oi Oi Oi
AlbeRRRto @ 3:45 pm
I swear on scouts honor (even though i never was a scout)
that I am going to implement this tactic into my client getting strategy (scheduled for November 21st).
Wow that was killer.
By the way….i thought i was seeing things with the picture of the igloo. About the 3rd paragraph i started noticing that the igloo was moving up and down as i read.
I did it again and the same thing happend.
hmmm… seems I’ll be taking that back. Better luck next time Aussie Mick
We aussies never have been the best straight out of the blocks (unless it is in the pool) track and field forget it lol..
Awesome post again Bedros…
@Michael love that idea dude… cut the muscle in half lol
John Thompson @ 3:59 pm
I’m with Duivis- Definitely needed to hear that one again.
Thanks B
John
@Michael, that’s right. Cut that muscle in half and because it will really make the pound of fat look bigger and that’s a great conversation opener.
@Robert, here’s where you get the pound of fat and pound of muscle:
http://www.anatomical.com/product.asp_Q_pn_E_WA7173_A_One+Pound+of+Fat+Replica
Rock on!
Bedros
Becky Fox @ 5:13 pm
Awesome I did this at a nutrition store…it went ok. Don’t think it was the right target market, so I like the idea of the grocery store and hair salon!
Also, try partnering up with the salons..they often have big customer appreciation events and such where you may be able to set up and have access to even more individuals at once!
Becky
Mike Munds @ 5:43 pm
Brilliant Bedros
and increadibly obvious. I did the same in the largest 3 supermarkets in my town I didn’t have the fat/muscle replica so Im getting one of those. I also attended slimming world and weight watchers.
6 weeks = 148 new clients
Have fun in Orlando
MM
chelsea @ 7:40 pm
Great Post!! Will be implementing that strategy within the week. Will keep you posted!!
You’re the best Bedros!!! You did it again bro, giving out great information that will help all of us make more money.
Lewis @ 5:54 am
Awesome Bedros!
Guess what all my guys will be doing today!!
All right everyone, it is time to Crank it up! get those clients in the doors before the xmas season.
Good post, there are so many ways to get people focused on their PAIN.
Temecula Personal Trainer @ 10:11 am
Bedros, Great ideas. Clients usually provide the best quality leads. And getting in front of the right people makes a big differernce and saves a lot of time too.
Igor @ 9:34 am
For people who’ve been successful with this, I have a question for you.
I’ve been calling all my local grocery stores to try and set this up, but none would approve, saying they have a no-solicitation policy. How did you all get around that?
John Belkewitch @ 1:10 pm
Just came across this blog entry. Solid stuff, Bedros.
lol… That’s funy
Cut the muscle in half, haha