Eight Factors to BLOW UP Your Personal Training Business
I’ve never been good at “traditional” learning
…my high school teachers would get frustrated with me and often kicked me out of class… and the dean of college did the same within my first year in the university system.
I was a difficult student… I have A.D.D. and after 7th grade I chose to stop taking Ritalin.
These days though I’ve figured out how I learn best – full emersion. For me, the best education comes by hanging out with people who are actively doing what I want to be doing.
I absorb the most by observing, asking questions, and just flat out doing.
So I put myself around some of the most brightest minds in marketing. I’ve joined Joe Polish’s Genius Network, AKA “the 25K group” where I get to be educated by dudes doing as much as $100 million a year.
I’ve also joined Yanik Silver’s Maverick Business Adventures because I think sky diving, wrestling alligators, and dog fighting in real fighter jets over the Las Vegas desert with other like-minded super achievers would be fun…
…plus I learn a thing or two about making my next million along the way.
It’s funny because these days I spend more in one year for my business and marketing education then the average student would pay for four years in college. 
I also have my own mastermind group (the 7 Figure Formula inner circle) with some very sharp fitness professionals in it and I learn as much from them as they learn from me.
Then there’s the monthly southern Cali. direct response marketers mastermind that me, Steve Hochman and Chris McCombs started and now we have 12 REALLY bright minds in that group.
Like I said… for me, that’s how I learn. I bet you’re the same way, too.
And what I’ve found is that most really successful entrepreneurs learn that way too – by hanging around other like-minded super achievers and asking questions, watching over their shoulder, and sharing what’s working for them.
So the other day I spent two hours pontificating on the factors that make people super successful in business.
I analyzed my top coaching clients (the ones who are earning multiple six and seven figures)…
I factored in the BIG heavy hitters in the internet and info marketing space that I’ve been fortunate enough to hang out with and learn from and I’ve identified the things that drive me
…and I came up with these eight universal driving factors that all successful entrepreneurs poses. Here they are. I suggest that you adopt these factors and use them to blow up your personal training business up.
#1: OWNERSHIP – The heavy hitters I know all take ownership in what they do. They don’t just go into a business to kinda try it out, to see if it’s right for them, or to just make enough to make ends meet. They go in there like warriors – with full intentions to dominate.
#2: SPECIALIZED KNOWLEDGE – People who are the best at what they do often are REALLY good at one thing. The rest they outsource out to others. Henry Ford was really good at one thing (it wasn’t car making) perfecting the assembly line. He had specialized knowledge. That’s how the successful roll.
#3: DISCIPLINE – It’s easy to get sidetracked up by the next shiny thing. But it takes serious discipline to focus on the things that need to get done. The super achievers in life are tremendously disciplined and when we need to we’ll work 16 hours days to get it done.
#4 PURPOSE – Everyone I know who’s really successful has a bigger “reason why”. They are purpose driven and that makes it easier to forge ahead when the going gets tough. Be mission driven not money driven. (the money will come)
#5: PROBLEM FINDING – The fastest way to success in any business is to be a problem finder and then solver (and it helps to be an awesome marketers too).
#6: LOVE – Love what you do.
#7: PATIENCE – You won’t find many overnight success stories in business. It takes patience to get to the “tipping point”. The thing is most people quite early, not realizing that in the next day, week, or month they would have hit the tipping point.
#8: FOCUS – Laser like focus in probably the most universal success factor that all super achievers share. Nothing distracts them. They have their eyes on the prize.

One of the guys in the 25k group (sorry, can’t say his name) generates $500 Million dollars a year between all of his corporations and businesses. He shared the story of when he first got started 17 years ago.
To stay 100% focused on his business goals he moved into a hotel in New York City. He lived there for 15 months using just one credit card for his expenses… this way he had no home to take care of, and had the hotel literally handle everything like laundry service to house keeping.
I’m not suggesting that you simplify your life, move into a hotel and live off one credit card until you hit your first million… I’m just giving you a real world example of what intense FOCUS is really like.
And if you want me and four other REALLY successful fitness info marketers to help YOU create and market your fitness ebook, DVD, or membership site and show you how to make a bunch of money online then join me at Fitness Info Summit >>
Comments on Eight Factors to BLOW UP Your Personal Training Business »
alberto @ 6:21 pm
Yo Bedros, cant wait to kick it with you
and the other 3 crazies.
If you had Zach Even Esh there it would end up
being a riot.
see you in the FLO
KJ @ 6:41 pm
Hi Bedros,
I love your dedication to knowledge and information. We are so much alike. Those driving factors above really hit home. I’m having trouble with patience. I know what I want and how to get but I sometime jump ahead of myself and ultimately mess things up. I’m learning though and im not a quitter so I will stay focused.
Keep doing what you’re doing Bedros you are an inspiration to many. Besides all of the money and fame, you truly make a difference in peoples lives and that my friend is PRICELESS!
KJ
Alberto, Zach Even Esh will be there in Orlando…. we’ve secured a special cage for him (for the safety of the audience) …lol
See ya in Orlando!
B
Richard Bradly @ 8:57 pm
Bedros this is awesome insight thanks. Also I did the teleseminar tactic you mentioned outlined in the fitness marketing manifesto and got 7 clients to sign ip for my boot camp.
Rich
Kalani Ng @ 9:06 pm
Awesome post! I need to continue to remind my self to do those things. Thanks!
This post is pure GOLD. It’s amazing what you can do when you switch your way of thinking to Bedros’ and his fellow masterminders. Always Big Picture!!!
Brien Shamp @ 10:25 am
#7 is a tough one. I look forward to the tipping point!
Thanks for the post.
Brien
http://www.optimalfitnesslifestyle.com
Hey Bedros!
Awesome post! Look forward to seeing you and all the rest in Orlando!
Dan
Gaby @ 3:44 pm
Been following your blog for a good six months. Safe to say you are a marketing genius and I look forward to learning at the fitness info summit. Cant wait man! Keep up the amazing work and I wish you further success.
Temecula Personal Trainer @ 7:00 pm
Great list Bedros. Those items describe the perosnality of the ideal business owner. I’ll keep working on them!
Great post Bedros! I really like both of the groups that you mentioned as well. It gives me a great new goal for my business and my personal development to grow my business enough to become a member of them!
Thanks!