Are You That Good of a Trainer…Can You GUARANTEE Results?
I got an email the other day. It’s an email I get often. So I thought I’d shoot a video about it since it’s something that freaks out a lot of fitness professionals yet it SO CRITICAL to your fitness marketing success.
It’s the guarantee…
Here’s the email I received from Mollie Black
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Hi Bedros,
Just wanted to say thank you for inspiring me with your wonderful newsletter-I love getting your emails! I am currently implementing Steve Hochman’s group training system and I’ve already gotten more clients than I’ve ever had before, after only 1 month.
I noticed that many of the marketing pieces you present as examples usually have the phrase “Guaranteed Weight Loss” included. I’ve been hesitant to include this in my advertisements, partly because I don’t want to give a refund and partly because someone can still overeat despite working hard at all scheduled workouts.
In your experience, does including a guarantee in advertisements result in significant increase in leads?
Thank you very much for your time,
Mollie Black
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Mollie, thanks for letting me share your email with everyone. That’s a great question!
I created the video below (just for you) that answers your question on all the different types of guarantees you can offer. Do they really work? And which works the best.
Okay folks…check it… and leave me your thoughts and comments below.
Comments on Are You That Good of a Trainer…Can You GUARANTEE Results? »
Great stuff again! Where can I get more information on Steve Hochman’s group training system? Just got your How to Close 9 Out of 10 Clients program and so far it’s filled with incredible information that works. If I have some specific questions about some of your products/offerings how do I email you? Thanks again Bedros.
Doug Parra
Donovan "DFitnessguy" @ 1:57 pm
Way to go Bedros!
I actually offer a 30 Day DOUBLE Your Money Back Guarantee and it works out great. It is conditional in every way and my clients actually have to sign a guarantee waiver that they followed the steps required to get results.
Haven’t had to use it but it sure is attractive!
Thanks man!
Donovan “DFitnessguy” Owens
http://twitter.com/dfitnessguy
@Doug, check the video section of this blog and you’ll find Steve’s video… you’ll also want to be at fitness business summit 09 on May 1, 2, and 3. (more on that real soon).
If you have any questions at all feel free to call our office at 877.205.3448 or email [email protected].
@Donovan, dude you are right on the money with that! My buddy Shaun Kelley in Texas does the same as you and he’s doing over $2 million a year.
Rock on!
Bedros
Awesome video, Bedros. Sounds like a con’t-lose proposition. Thanks!
Bob
http://totalcyclingperformance.com/blog/
@ Donovan how’d you get your photo to show up?
I like the idea of the double guarantee.
I have always used an unconditional money back guarantee for the life of the program purchased.
In all my years as a trainer, I’ve only had 2 people ask for their money back.
Bedros,
Thanks for the insight mate, invaluable as always.
@Donovan Dude…. Would love to chat about the guarantee you use.
Great stuff and thanks again Bedros
Adam
Thank you for your helpful reply! I’m putting a guarantee on all my advertising now!
Great video, Bedros! I’m going to start using money back guarantees on my personal training programs!
Craig @ 12:34 am
Hey Bedros,
Although very aprehensive at first, I also have a guarantee
in place.
Thinking about it now I realise that they only reason for not having a guarantee is if you don’t put the accountability on
your clients and if you are not confident enough in your own ability to get results.
Keep up the excellent work Bedros.
Craig
http://www.reclaimyourbody.com.au