Fitness Marketing 101: how to turn chicken shit into chicken salad
I was talking to one of my 12 month mentorship client the other day and he was getting ready do to dial in two new fitness marketing systems - specifically teleseminars and small live workshops.
(btw both are very potent client getting systems if done right)
Up until now he’s done really well with targeted direct mail and by building his fitness newsletter list through online and off line two-step marketing.
But it’s time to add more resources to his fitness marketing arsenal and I suggested he add teleseminars and small workshops, both would serve as paid lead generators getting him in front of more QUALIFIED leads.
As we were going over the step by step process for making this happen I sensed a little hesitation in his voice. He wasn’t his usual chipper and enthusiastic self.
After a little questioning and digging I found out that he was concerned about a couple of things.
What if he couldn’t get enough people on the teleseminar?
What if he couldn’t get enough people into his workshop, or worse… what if no one or only one person showed up?
He had a case of the nerves…
Legitimate concern I guess.
Here’s what I told him and it’s something you should do in your personal training business.
In fitness marketing, and everything else in life for that matter, things don’t always turn out the way you want.
Sometimes you do everything right and you end up getting chicken sh!t when you actually ordered chicken salad. Other times you THINK you did everything right but you end up overlooking a critical step and things don’t quite turn out the way you had planned.
For the most part, there’s always a way to recover from a fitness marketing fumble.
Here’s my secret for taking chicken sh!t and turning it into chicken salad.
Like I told my mentorship client.
Look at the worst case scenario. If no one or only a couple people end up on your teleseminar what’s the big deal?
You can still deliver great content, record the darn thing, and make it a lead generator on your website or a bonus gift for an info product, or put it on a CD and sell IT as a product, or get it transcribed
Heck, you can do the same thing with your workshops or seminars if no one shows up. Get your video camera out, record the workshop and BANG-BOOM you have yourself a DVD, or content for your site, blog, or info product.
Everything you do doesn’t always turn out the way you want. That’s life and that’s the cost of being an entrepreneur. Don’t be a fitness marketing chicken.
Do some outside-of-the-box thinking and turn that chicken sh!t into chicken salad.
What do you think? Leave me your thoughts, comments, and opinions.
Comments on Fitness Marketing 101: how to turn chicken shit into chicken salad »
Bedros - this whole new site is Great! This was a spectacular article, and the videos about about getting new clients should have been a product!
Wow - keep it going please!
Bedros, this is one of the great things about you. You always have an idea that can turn something that went “bad” into an opportunity. Thanks for being there through the past few years.
Jeremy Nelms
No Excuses Fat Loss!
Great…REAL information!! …as opposed to other blogs/sites with a little information but really disguised sales pitches for their products…We could certainly use less of that and more of this:) Keep it up
I agree Bedros. Your newsletter and now your blog are content rich. That’s something i try to adopt on my newsletter and blog.
Thanks for giving the goods.
By the way, is this a i360blog or a wordpress one?
Tyron
http://ResurrectYourBodyBootCamp.com
Tyron, its wordpress with the semiologic plug in. Chris McCombs (www.FitnessInterentGuru.com) turned me on to it.
Jonathan, Georgette and everyone else who has commented - thank you! I’ll keep the solid info coming - that’s how I roll
Bedros
J, thanks for that advice. Worked like a charm and we even made the opt in at the bottom smaller to allow for easy access to comments.
B
Bedros,
Just love the way that mind of your works mate. Are you revealing too much? Not at all
The site is great, the blog is great and the content awesome.
I look forward to keeping up to date with it.
Cheers mate
Adam Toohey
Bedross,
I think that this is a very positive message that you are delivering. If it doesn’t work one way, it will work another way in advertising. Look at facebook for example. They got people working for them whose job it is to get you members to FB page. There is the good and the bad to this. Lets just start with the bad first. They deposit other’s memberships in your friends to approve them on not, in your catagory. The bad is that they have invaded these peoples space and privacy without asking them first plus this is an awful sneaky way of doing business. I don’t agree with that method of doing business, but it always gets me more members thus leads. The good, I now have more leads. When they are offended, I apologize to these people and I ask them if they want to stay in my membership or not. They always wind up staying. Then bingo they join the fitness instructors employment group that I have there and now are coming to the website. One of them signed up for my newsletter and became one of my leads. I turned negatives into positives with my FB members who were their origionally not by their choice.
So if you book a meeting in advance and no one shows up at the actual event, facebook is another option to get leads on over to your site and sell. So save your materials, make a facebook group. Invite your members. You can use them to your advantage. You can also learn by your failures. Eleanor Roosevelt once said there is nothing to fear but fear itself.
Stay Strong and Stay Focused,
Susan
Wasnt that her husband? Or did she say it and then he copied it.? haha