Personal Trainer Email Marketing Tactics

Buying personal training is not an impulse decision. Most people need time to be sold into the benefits of working with a fitness trainer and that’s where the right personal trainer email marketing strategy can help you build your business quickly.

The idea is simple and proven. Personal trainer email marketing works because it’s the fastest, easiest, and most economical way to build a list of loyal prospects and to get them to know, like and trust you.

And when people know, like, and trust you… and consider you an authority on the subject then they’re more likely to buy from you.

So here’s how to plan your personal trainer email marketing campaign.

Think of it this way… you want to weed the prospects in your community from the suspects and add them to your email marketing list so you can begin the relationship building process.

So the first step is to lead generate. This is the most IMPORTANT part of your personal trainer email marketing tactic because if you don’t generate leads, you won’t generate clients. The best lead generation system is to make irresistible offers to people in your community.

For example you may offer a free report, video, or ebook via postcards to their homes, or in the newspaper, or even online via facebook or search engine optimization. But the only way they can get the free ebook, report, or video is if they go to a specific site that you set up and give you’re their name and email address in exchange for the information. And by doing this you’re going to start building your personal trainer email marketing list.

There an old saying in marketing… “the list is king”. And that’s true to some extent, but only if your list is QUALIFIED and feels that you are credible.

So the idea is not to build a personal trainer email marketing list that has everyone and anyone on it. You want a list of people who are looking for fitness and fat loss solutions and that’s why you’re going to offer the free reports, ebooks, and videos that have to do with fitness and fat loss. This instantly qualifies prospects from suspects.

But like I said, building a list is not enough. You’ve gotta build credibility and trust with your list. And that’s where most people go wrong in their personal trainer email marketing strategies because they fail to build a relationship with their list.

They fail to deliver VALUE to their list.

They fail to consistently mail their list.

And the only time they email their list is to pitch an offer and that is the worst thing you can do because it burns you list out and makes then unresponsive. Sure you can make offers… that’s the whole idea BUT you’ve gotta deliver value first and then through multiple content emails and then make an offer.

If you want a done-for-you personal trainer email marketing system that works on autopilot to get you new leads and clients? Then check out FitPro Newsletter the number one email marketing system for fitness professionals.

Also Check Out: Three Things You Should Know About Fitness Email Marketing