How To Launch a Fitness Info Product
The other day I asked my facebook friends if they’d be interested in me dissecting and explaining the entire launch process that Craig Ballantyne and Joel Marion just started.
Basicly, it would be me, teaching you how to launch a fitness info product. 
I was actually shocked to hear that so many fitness trainers wanted me to do an autopsy of the entire proccess (launch videos, reports, squeeze pages, and email broadcasts).
Now, if you don’t know who Joel and Craig are… then you’re either new to the fitness industry OR you’ve been hiding under a rock. Because these two guys alone have sold tens of millions of dollars of fitness info products online since 2003. In fact Joel has been one our of guest’s at mine and Craig’s fitness info mastermind group where he’s shared a boatload of his secrets and tactics for creating and launching fitness info products.
And recently Joel broke the clickbank.com record for most sales of a fitness ebook (a seven figure launch) - so you definitely stand to learn a lot from these two guys.
I guess it makes sense considering that for most fitness pros the idea of creating a fitness info product is a natural progression once you’ve built a successful personal training or boot camp business. And getting the formula on how to launch a fitness info product with massive success can mean the difference of one or two sales a week VS a six or multiple six figure launch.
Here’s the post I put on facebook the other day and the response I got from everyone…
So as promised here’s the first in a series of video autopsies of the the 24/7 Fat Loss product pre-launch proccess.
Talk soon
B

Comments on How To Launch a Fitness Info Product »
Awesome info, thanks Bedros.
Thanks for the insight Bedros
The first line says “FOOLPROOF”. Is the intention or was it typed up wrong?
Leandro, where do you see foolproof bro?
B
Awesome dissection Bedros - thank you! Great insight and info.
thanks Mike!
B
James Cipriani @ 3:30 pm
Great breakdown, Bedros.
This may seem like a sophmoric question, but where do you all go to get your art work done for the picture visual of the report that is placed on these info product sales pages. Any advice?
@James, good questions mang! A few places come to mind. First killercovers.com secondly you can try elance.com and find a free lance graphic guy who does awesome work.
B
jayman @ 11:17 am
THE FOOL PROOF IS IN YOUR VIDEO about al ittle half way in to the video
James Cipriani @ 1:27 pm
Thanks, Bedros! I’ll check both of those out. I truly appreciate you taking the time to answer my question…as well as all of the great info you put out there.
Joel Marion @ 8:13 pm
Yes, foolproof is correct:
http://www.thefreedictionary.com/foolproof
Fullproof is not a word
All the best,
Joel
How To Launch a Fitness Info Product (Part 2) @ 9:22 am
[...] Now if you missed part of the launch autopsy I did for you last week… you can find it here [...]
Ryan Saplan @ 4:22 pm
Wow what a great video and blog post. I love how you dissect it in real time. A lot us aspire to get a small piece of your success. And I think sometimes I get analysis paralysis. I “get” the concept, but still don’t “get” it. But because your doing something in real time as it is actually happening, it’s really cool to see how it is done. Then you start to think, “hey i can do that!.” thanks bedros. you’re a genius
Thanks Ryan! Glad I could help
B