How To Get People To Buy Personal Training From You

Posted on April 7, 2010 By Bedros

I brought Di and the kids on a road trip up the central California coastline to Big Sur and Monterey for a few days.

I highly recommend that you visit this area when you get a chance.

After spending the day at the Monterey Aquarium we decided to grab some lunch. We had tons of options of restaurants and here’s how we picked the restaurant to eat at.

There’s a lesson in this video for you. While every other restaurant just plops out a menu on the front of the building Louie’s Seafood restaurant uses proven marketing tactics to get people in. And it worked on us :)

Check it out…

Here’s what the coupon they gave us looks like. Ironically we didn’t even use the coupon since we got the kids food off the adult menu and they shared it.

How are you marketing your fitness business? Are you giving out samples, showcasing testimonials, and making irresistible offers to your community?

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Comments on How To Get People To Buy Personal Training From You »

April 7, 2010

ken karnack @ 8:52 am

Man that food looks good… Great post and video Bedros

Tom Grow @ 9:10 am

Great video.

I love the part at the end where you said that if the food’s not good, that you’d slander the place… then you didn’t say “just kidding” or laugh… you just said “see you later”.

The lady with the clam chowder was probably thinking, “Oh crap.”

LOL! Great tips! (How was the food, by the way?)

Bedros @ 10:17 am

Oh, and the food and ocean view were killer

B

dan ritchie @ 10:22 am

Hilarious, were your kids really with you? Hmmm…..
Just tried your 21 day wt loss email campaign, even got started on it a day late Tuesday, sold it out in less than 24 hrs. Had nearly a 10% click rate to my weblink…phenomenal even my webguy was like what the crap did you do? Just what Bedros told me to do!

David HURST @ 10:25 am

Great post Bedros, keep it simple, call people out.

keep it rockin.

Lisa Pozzoni @ 10:34 am

Great quick post! You are the fitness marketing genius!
Lisa ;o)

Bedros @ 10:49 am

@Dan, yep the kids were with.. They’re used to me doing weird videos randomly.
And killer job on the 21 day rapid fat loss promo!!

B

Kian @ 10:59 am

Love that area! Hope you had a great time.

I’ve never actually seen a restaurant incorporate social proof like that, very cool. I’ve been lazy with this, not anymore. Thanks

albeRto @ 11:03 am

Dude ya hair is rocking Bedros!

Margarite @ 11:08 am

Bedros ~ you are such a kick !
I wouldn’t doubt if you got some hot discount and/or even better of a deal because of your doing the video and saying what you said in the end :) LOL… It works from every angle one looks at. We got the tip, the restaurant got a customer and major marketing from you (I’ll be darned if I don’t go there next time on my trip to north CA), you kept us in mind (with your marketing tips ;) and we always appreciate that, plus you had a ball doing all of it, ha???

For knowing you via cyberspace, you carck me up more than some people i’ve known for yeart ~ thanks and keep up the good/fun work :)
Margarite

Brian @ 12:25 pm

Bedros,

Very cool video. I like how you are ALWAYS looking for ays to market.

Thanks,

Brin

Joyce Moore @ 1:41 pm

you know what, no one in Philadelphia is doing this!!! I would love to see what other people think about a service or product before I buy… I love it Bedros, keep it coming!

Fred @ 1:45 pm

Great post Big B! Whoop whoop!

BTW: this months Manifesto kicks ass!!! (same as last month and the month before and before and….)
For anyone not signed up yet go to http://www.fitnessmarketingmanifesto.com and order! NOW!

Cheers

Fred Noten

Shawna Kaminski @ 2:06 pm

Bedros, Always workin aren’t ya? Even when you’re playin… Thanks for the post!

Dan Ritchie @ 3:20 pm

Yeah the 21 day was a killer, haven’t exactly figured out how to modify your part 2 email..since we not only sold it out we oversold it. Still gonna send it though and see what happens! Looking forward to FBS10!

Doug Parra @ 5:38 pm

So simple but a great example, thanks for sharing your experience Bedros:-)

April 9, 2010

Adelaide Personal Trainers @ 1:48 pm

Love those customer comment cards out the front, that’s genius!

Regards, Clayton
Adelaide Personal Trainers

April 13, 2010

Chris @ 9:02 am

Social proof, irresistable offer, call to action. Never fails to at least generate interest.

Chris Cubitt