Boot Camp Marketing REVEALED

Starting a successful fitness boot camp means getting several things dialed in right from the get go. The biggest of which is your boot camp marketing plan of attack.

In fact the #1 reason 85% of all fitness business owners fail at creating a successful business is because they operated under the assumption of, build it and they will come. When in reality it should be; build it, and market the hell out of it and they will come.

Now before you continue reading this in-depth post on boot camp marketing, please take a moment to download the free fitness business marketing bundle located on the upper right side of this blog – it’s packed with some of the most powerful boot camp marketing strategies ever.

Onward…

Boot Camp Marketing Fundamentals

Boot camp marketing isn’t rocket science. But you should know some fundamental things about growing your fitness business and taking it to massive success.

While this has nothing to do with boot camp marketing, it should be assumed that you are an awesome trainer and know how to give people results. And it should also go without saying that the best boot camp marketing tactics are usually free or low cost (things like word of mouth) which I will cover further in this post.

Before you consider any boot camp marketing strategy, ask yourself this question: What’s factory installed for me? What I mean by that is, are the kind of person who is outgoing and has no problems going out and talking to others? Or do you think you’d do better with boot camp marketing systems that have to do with less “people” interaction?

Now I gotta be honest with you, if you choose the later, then you better be good at doing computer based stuff like SEO, PPC, blog and website building, and Facebook ads just to name a few. Otherwise you’re going to have a hell of a time getting your boot camp off the ground.

That said, in my never to be humble opinion the best and most profitable bootcamps out there those that are doing both offline and online lead generation strategies.

So without further ado, lets delve into some killer boot camp marketing systems that have helped many of my private coaching clients and Fit Body Bootcamp owners take their camps from average to $10,000 to $20,000 per month in income.

Understand that boot camp marketing is something you do externally as well as internally in your business. What I mean is the best client getting strategies are referral generation based and reactivation based.

First, lets talk referral generation… When a new boot camp client signs up be sure to set the expectations by saying something like this: “Mrs. Jones, as I help you get in the best shape possible and teach you how to tone and tighten your body, can I count on you to help me get what I want, which is more clients like yourself?”

Once you’ve done this, you’ve set the expectations that as long as you help your client get in shape, they will help you get more clients. Now you can activate your referral generation systems like sending out monthly hand written thank you cards, running referral generation contests, and posting positive and pump up messages to your client’s Facebook wall, and by giving out $100 gift cards for your clients to pass along to others.

Now, for reactivation, do things that show your former clients that you REALLY value them. For example, send out a direct mail letter where you offer them a really killer deal like the 21 Day Rapid Fat Loss program for $21 bucks. Or you invite your former clients to take a free week of boot camp which includes personalized meal plans, and measurements. You can do this with direct mail, email, and phone calls. Your best results will come from using all three forms of communications.

B0ot Strap Boot Camp Marketing

Boot strap boot camp marketing is probably my most favorite client getting strategy because it involves more creativity and less money out of your pocket. This includes lead box marketing, penetrating the prospect and client list of local businesses who serve your ideal population, Facebook viral marketing tactics where you’d take a picture at your boot camp and tag all your clients in it on Facebook.

One coaching client of mine recently went out and put 50 lead boxes into local businesses, his results from just this one boot camp marketing system was out of this world. In the first 30 days alone he got 326 leads. Lets assume that half these leads are crap lead, that still leaves him with over 150 people to sell to and to add to his email list.

His script for getting lead boxes into local businesses was actually simple. It went something like this: “Hi, my name is John and I’m the owner of Fit Body Boot Camp down the street and I wanted to stop by and introduce myself to you. I have an email list of clients and prospects who I think would be interested in learning more about what you sell. Would you mind if I told my list about your business? Is there a special offer I can make for them? I also wanted to invite you and a friend to come out to my boot camp and try out my 21 day rapid fat loss program for free, and if you’re happy with the fast results you get then maybe you can tell your customers about me or maybe even host one of my “win a free month” raffle boxes.”

Now, he didn’t get his lead boxes into the first 50 businesses that we spoke with. In fact he spoke with nearly 100 businesses, so you could say he had a rejection rate of 50%. But, perseverance paid off.

Keeping the theme of low cost, no cost boot camp marketing tactics, I want to introduce you to the human billboard marketing system. This is something that was first created by my good pal Steve Hochman. The idea is brilliant in it’s simplicity.

Get local people of influence to train at your boot camp for free.

Teach and encourage them to refer their circle of influence to you and be your walking talking billboard.

Now the best part about this system is that when you’re starting a new boot camp, you’re going to have a pretty empty camp unless you have 20-30 human billboard who are not only spreading the buzz about you, but also making your boot camp look alive and full of energy.

Recently we created the human billboard 2.0 method where you actually make money and get human billboard into your camp. This is by far one of the top three boot camp marketing systems you should deploy if you’re just starting out.

Here’s how it works:

1. Call and email everyone you know and let them know that you are starting a fitness boot camp and are looking for people who want to be human billboards for you. Basically, you’re looking for people who will get in great shape and then tell others about you.

1. Then let them know that as a human billboard they will not have to pay full price, in fact all they will pay is $50 per month – which is about 70% savings. However, they will need to pay for six months up front.

1. Your goal here is to get 15-30 human billboards. So lets go middle of the road and assume that you got 20 paid human billboards. At $300 each, that puts $6,000 in your pocket right away. Not to shabby, right?

Like I said earlier, the key to creating a killer boot camp marketing funnel is to have multiple poles in the water at all time.

Create an organized system by documenting each boot camp marketing tactic you deploy.

Focus on low cost and not cost clients getting systems first.

Making compelling and irresistible offers in all your marketing.

Test, track and tweak your boot camp marketing campaigns until you get the best possible results.

At the end of the day, all marketing and the success of your boot camp marketing success boils down to two things:

1. The relationships you have with your clients, prospects, local businesses and community.
2. The systems that you create, discover, learn, and ruthlessly deploy.

Bedros Keuilian is a boot camp marketing expert and is known as the hidden genius behind many of the most successful six and seven figure earning fitness trainers worldwide. Learn more about his client coaching program and his boot camp marketing products on this page.