11 Tips To A Kick Butt Boot Camp

Posted on April 14, 2009 By Bedros

Hey, Bedros Keuilian here, I asked my good pal and boot camp profit MASTER Steve Hochman to do a guest post for me today.

I think you’re really going to dig this post… take it away Steve!

Hey, your friend Steve Hochman here with 11 simple tips that you can put to use RIGHT NOW to skyrocket your boot camps to the next level.

1. Greet Your Clients Like a Dog
tyBeing appreciated and feeling important are the two most desired human sensations. So why not give your clients something so powerful.

And one of the easiest ways to do this is to greet them like a dog. You know how when you come home, even if you were just gone an hour, your dog is SO EXCITED to see you - like he hasn’t seen you in years? That’s how you should be greeting Boot Camp your clients every time they walk through the door.

2. Energy
Energy is EVERYTHING. A way less skilled boot camp instructor with the right energy can blow a more experienced instructor out of the water.

To turbo charge your energy, visualize what your goals are, what your passion is, what your purpose in life is, and then use your boot camp as a stepping stone to get you there. Never… ever… EVER get up in the morning just to teach boot camp - get up cuz it’s the next step to achieving YOUR LIFE’S DREAMS!

That’s so much more powerful and people will respond to your energy, and thank you for it with referrals.

3. Your Voice Is the Music
sandjerRemember that in a boot camp, your words, and your voice is the music. You know how if you’re in a club and suddenly the music stops, the energy just disappears?

That’s what your voice is like. Your voice should be constantly going, but not in the same tone. Don’t just bark orders like a robot. You’re going to change your tone constantly. Act like you’re on a fitness TV show like The Biggest Loser! Connect with each individual in the group. Give an amazing performance every time!

sarge24. “Go-To” Exercises
“Go-to” exercises are probably one of the most important tools for helping you with your boot camps (especially with large groups)

Lot’s of things can happen during a boot camp. People can come in late. You could have people with injuries. Maybe change your mind about a routine that you’re going to do - Or not have one planned at all and you’re just gonna wing it.

All that’s cool but the most important thing is that you never LOOK like you’re thinking about what to do next. In fact, everyone in your boot camp should be totally convinced that you have planned their workout for hours and hours and hours before you came in. They should feel that you were up all night scheming, diagramming and planning out their workout. Use your “go-to” exercise to give yourself a chance to think about what to do next with out looking like your thinking about it.

For example…

Let’s say after the warm-up, you’re not sure what to do, and you want to assess a situation.

A great “go-to” exercise is, “Okay everybody, one lap around the building (or where ever you are).”

fatNow, while they’re running a lap around a building, you could gather yourself, think, and decide what you want to do next.

Also, a lap is a good way to determine individual fitness levels. Let’s say you have 20 people in your 5:30 a.m. boot camp and you want to split them into 2 groups of 10. The first 10 finishers are in Group A, the second 10 in Group B. That’s a real natural way to split the group and get people paired together with others at the same fitness level.

Sometimes, when I’m not sure how many people I have, and I want to split the groups up I’ll say, “Okay, everyone’s got 25 reps of a certain exercise.”

And as I’m counting the reps out loud, “One, two, three,” I’m also counting how many people I have.

“Go-To” exercises are just a great way to not pause, and not look like you don’t know what you’re going to do, not even for a second.

Here are some of my favorite go-to exercises I use to figure out what to do next without looking like I’m thinking about it:

eye

5. Assess Your Group During the Warm-Up
The warm-up is a great time to assess what’s going on and make decisions about how you’re going to move forward with the workout. For example, “Okay, Jane has a knee problem. Ben has an elbow problem. This person’s brand new. That person’s a super-stud.”

Then after the warm up, like I explained above, send them on their go-to exercise. While they’re doing that, you can put together your workout program or modify it if you need to.

6. Counting Reps vs. Timing Reps
Counting and timing reps both have their different values and advantages.

Counting reps is cool because you could have everyone doing the same thing at the same time, at a controlled pace.

But another great technique is timing exercises because you can be talking, motivating and correcting form - You can’t do that when you’re counting out reps.

So make sure you have a stop watch and use both the counting and timing method.

waytobig7. The Burnout First Method
Since we don’t use really heavy weights in boot camps, here’s an important trick to remember especially if you have really strong guys or women.

For example, let’s say you give your strong boot campers weights that are kind of light and have them lay on their backs to do presses, then they might feel like you’re not getting a good workout because it’s so easy for them - That’s why it’s important to pre-exhaust them first.

So first have them do 25-50 pushups, then maybe hold the last one halfway down for 10 seconds, then grab their weights for some presses. Those light weights will feel like they weight a ton, and they’ll really “feel” it and love you for it!

8. Keep It Simple
Don’t try to get too complicated with your exercises. There’s nothing worse than eating up workout time while you try to explain how to do elaborate exercises, or having to make constant corrections because everyone’s doing it all wrong.

That just sucks! So remember to use the KISS method, “Keep It Super Simple.”

dogs

9. When to Socialize
You’re absolutely right to want to build a close relationship with your boot camp members. However, it’s so important to know when to kick ass an when to build rapport.

So I’ll give you an example of when to socialize.

Let’s say you have everyone doing 20 jump squats together.

After the jump squats, you have them run to the wall and back twice. After that, you have them do lunges for 25 yards.

Ok, NOW, while everyone’s lunging, and after you get their form situated then you could change your tone and say, “I really want to take my wife to the movies this weekend. Has anyone seen anything good?”

sargeAnd then they’ll say, “Oh, I saw this, or I saw that.”

And then you’ll start talking about it.

“What did you like about it? Oh, man. That sounds good. I think I’m going to see that this weekend.”

But as soon as they get to the end of the 25 yards, you snap “Okay, back to jump squats. GO! GO! GO!”

I’ve seen so many boot camp instructors doing it wrong, by socializing when everyone should be working. People end up standing around talking, and they might act like they’re having fun and enjoying it, but believe me, they’re paying good money for their membership and in the back of their heads, they’re thinking, “This isn’t a good workout. I’m not getting the value that I came here for.”

And so it’s something to really consider: Knowing when to socialize.

beforeafter10. Showcasing Clients’ Results
A real Ninja technique for building referrals and to really pump up your clients is to showcase a different member’s results every week.

I like to have someone videotape me interviewing one client a week and saying, “Hey, let me ask you this. What were the problems you were struggling with?”

And then you’re going to ask them, “What were the specific benefits you got?”

So maybe they say, “Oh, man, I was really overweight, and I was depressed, and I was unhealthy, and now I’ve lost 20 pounds. I dropped two inches off my waist. I feel great. I have more energy. I’m stronger. And it only took 4 weeks!”

And then you pan off, and the whole boot camp group behind that person starts clapping.

Then (This is the Ninja part) take that video and e-mail it to your whole database list and write, “Hey, congratulations, so-and-so. You are a role model boot camper for losing 20 pounds in 4 weeks… Watch this quick video so you can see exactly what went down with so-and-so.”

Your prospects will think “Dang, look at all that support! Look at that person. Look at those results.” SIGN ME UP!!!

11. The No One Left Behind Technique
In your boot camps, it’s so important that nobody ever feels left behind.

Here’s an example of what NOT TO DO.

projectxYou wouldn’t have everybody running a lap around the building and then having the people who finish first just stand there and wait for everyone else to finish. The person that finishes last is going to feel like crap, like they’re holding everyone up, and the person that finishes first is going to be waiting, and feel like they’re not getting challenged.

So here’s what you WOULD DO.

Have everyone run around the building and as people finish, make them do 25 pushups, then do jumping jacks. This will allow the slower people to finish without everyone standing around waiting for them.

Then have everyone do jumping jacks for about10 seconds together before transitioning to the next exercise. So no one’s ever resting and no one feels left behind.

But an even better technique once you start knowing your clients better, you send the people that are slower 10 seconds or so ahead of the faster people, so everyone ends up finishing at the same time.

Here’s another example. With pushups, some people are going to finish faster than others. So you say, “Twenty-five push-ups, and as soon as you’re done, jumping jacks.”

So you’re going to have some people pop up and do jumping jacks first, and then the others are gonna join in as they finish.

Make sure you have everyone do jumping jacks together for about 10 seconds before transitioning to the next exercise. This way nobody feels left behind or unchallenged.

Steve Hochman has developed a system for taking your boot camps form 0 to 100k pace in just 3 months. For more killer out-of-the-box boot camp tactics, tips and strategies go to www.SteveHochman.com

Be sure to leave a comment with your favorite tip for taking your boot camp from good to GREAT!

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Comments on 11 Tips To A Kick Butt Boot Camp »

April 14, 2009

georgette pann @ 11:38 am

Some good basic advice!

This is some solid information about how to conduct your boot camp sessions.

Sometimes you have to plan the plan (having the go-to exercises) for when sngs come up.

After you run camps for awhile you will learn when these snags happen and you will be ready for them.

Let your clients feel energy, love, appreciation and passion about what you are doing and you can’t go wrong. You have to want the best for THEM and they need to feel that.

Great post Steve! See you at the Summit.

Donovan “DFitnessguy” Owens

Eyad @ 2:21 pm

Bedrossssss!!!!!!!!!!!!!

This couldn’t have been at a better time! I’m starting my boot camp in two weeks and this gives me time to review your 11 tips and be ready when I start my boot camp. This is amazing!

One tip I would give to someone starting their boot camp is;

with me, everyone who signs up to my boot camp, gets a free T-Shirt with my logo on the front and “Boot camper” written on the back. So that when my clients workout on their own or are leaving my session after its done, other people will see and know that they are clients of my boot camp and that way I will have some form of human billboards going around the gym!

Great way to get referrals, because some of my clients might get approached while working out and asked if my boot camp is any good, etc…!

You just have to make sure that you don’t make the T-Shirt too tacky, like don’t have your logo printed everywhere and make sure to keep it simple, remember white T’S go with everything and are bright and visible. Just a simple logo on the front with your website on it and “Boot camper” printed on the back. Later on, when you have clients that have been with you for months, you can make them a custom t-shirt with their name on the back, next to “Boot camper”. That will make them feel like they belong to something and make them feel appreciated!

Just make sure to shop around for a good supplier, you can find many at flea markets. The best part is, you can bargain at flea markets, they know that they have competition and they know that if they don’t give you a great deal, that you can find another deal just a few steps away!

you shouldn’t pay more than 10-15$ a t-shirt and the more you order, the less you pay. Remember, this is a onetime thing, the better the printing quality, the longer it will last and you might only have to give one T-Shirt away to each client a year!

If you have the money, you can also get towels and water bottles made with your logo printed on them, but a T-Shirt is a better marketing tool!

One more thing, very important, if you plan on making T-Shirts made with your logo on them, make sure you trademark your logo first. Because, the more exposed you logo becomes, the more chances someone will have of stealing it and buying the rights for it. It takes awhile to own the rights to your logo, in some countries it takes about a year, but while it’s pending, you can make T-Shirts as you please, without worrying about anything!

So, those are the best tips I came up with to boost your boot camp exposure, it’s more than a penny out of your pocket, but when you’re making thousands, a few hundred dollars for some great marketing T-Shirts, could make you thousands more!

So Bedros, Thanks again for the post!

Wishing you and your family the best of luck in life!

Eyad

P.S Now I wish I put theses tips out here, when we were all competing for that hotel room! lol

Pete Manning @ 7:34 pm

G,day, Bedros and Steve as usual you have delivered on good practical information that people can take to the masses!

Here’s a quick tip on the “must have” piece of equipment you should carry with you 24/7 that will guarantee you more clients.

Have you ever heard the comment “the power of the pen?” It’s a term I used to hear in my old rugby playing days. Basically It meant that after a game the press guys would be swanning around waiting for you to buy them a free beer and chat about the game.
Now, it didn’t matter if you liked them or loathed them if you wanted to get your name in the sports pages of the national press you would have to treat them like your long lost brother.

More often that not they would give you a good write up in the press, therefore the selectors of rep sides would see your name and come and check you out at the next game. Giving you the edge on the other guy!
So,you can see how they had the “power of the pen”

Now, how does that cross over to Boot camp clients?
Last week i was taking my boot camp when a lady who was jogging by stopped and said she had some friends interested in the boot camp sessions and did I have any business cards on me.

Of course i said no, but what i could do was write down her number(on the back of my hand)and i would call her in the afternoon. How many times have you given a business card and nothing’s happened? So, i called her that day and guess what? She had 8 friends that came along to the next lot of sessions and signed up!$$$$$$$$ (and each of them may just know someone else that would like to look younger, fitter, healthier)

So that my friends is the story of the “POWER OF THE PEN” that dollar pen is worth a small fortune to me and i take it everywhere all of the time.

Here endith the lesson!

Yours in fitness,
Pete Manning (the circuit training bloke)
http://www.circuits4life.com

Sandy @ 11:53 pm

Thank you Steve! I’ve just started doing video testimonials, but I never thought of having the other campers behind clapping. I like it!!!

April 15, 2009

Aron @ 11:18 am

Good solid post,

Nothing like a little back to basics “how to” in the midst of of the marketing and referrals posts.

I’ve been training groups for awhile and learned some new trick here.

Thanks!
Aron

Lisa Pozzone @ 1:01 pm

As always, you guys rock with great info! Good stuff!
I do EZ8 running camps and every 8 weeks, I offer a FREE clinic for people to try it out. I have my regulars come as testimonials and then they get a workout. Almost every new person whose come to the clinic signs up…
Thanks for helping us help others get healthy!
Lisa ;o)

Nikol @ 1:18 pm

Great post! I have just started doing weekly beach boot camps with my Personal Training clients here in San Diego. I found your article to be both helpful and reassuring with some of the issues I am already experiencing.

Thanks again,

Nikol Klein

Kaiser @ 1:42 pm

Wow Steve - I hope people realize how much you just covered here - You’re dealing with a lot of the finer points of human dynamics, which is so important in these bootcamps - Keep it up man -

April 16, 2009

Temecula Personal Training @ 10:02 pm

Steve,
Lots of good info. A lot of those tips can be applied to personal training as well as groups.
Thanks.

April 18, 2009

Trainerfred @ 12:06 pm

Hey B

The most important part of this post is “Keep it Simple”. I tell all my trainers to use the KISS method. (KEEP IT SIMPLE STUPID). Most trainers think they should come up with cool new moves, but the truth of the matter is that 90% of the people that we are working with think that the simple stuff like push ups and body squats are though,new and exciting to them. If you ask any boot camper or client after the workout to list all the exercises they did and how many set and rep, they wont be able tell you because they are tired sweating and trying to go home. They don’t care as long as they had a kick ass workout and they always equate sweating with working out hard. Have a great weekend.

April 29, 2009

Jeff Jowers @ 11:53 pm

Hey bedros I need your help man…..

So I am averaging about 1 phone call or email a day.

Right now I am currently running a 6am class.

Basically i feel I am getting good interest (could be better obviously) but am not converting.

I am not sure what the problem might be…. Typically I either get a call or email asking price.

Below I have pasted an email that I receieved as well as my response back.

Please help me figure out what to change to get more of these emails and phone calls to even convert to free trials. I typically invite everybody that I talk to on the phone to just register for the free trial to “secure” there spot in camp.

I have really had only 3 things being said about not starting right now
1. Money
2. talk to spouse
3. or “cant make it that early”

I always try and get the persons phone number to call them directly to talk to them, I also try and invite them in to “try out” camp as well.

Here is a typical email I recieve…

Potential client-

Where is it located? What is the cost? How many days per week?

Thanks

My response(typically within less than an hour)-

thank you for the email,

We are located at (address of camp).

We currently run camps every monday, wednesday and friday morning’s at 6am

We have 3 different options depending on how often you can make it and also what you are looking to accomplish.

What is your goals and how often do you then you would be able to make it then I can tell you what program would be best for you. Generally though almost everybody goes with our rapids results program which gets you unlimited sessions, meal plan and a bunch of other great stuff to really help you achieve your goals for only $199 a month.

Stop’s are limited so please email me back with your goals and how often you would be able to come and I can tell you exactly what program would be best for you.

If you have anymore questions feel free to call me directly at ###-###-#### or email me back at #########@gmail.com

Look forward to seeing you at camp.
——————————————

I also get a few emails every couple of weeks asking about my student discounts in which I offer a 35% discount if they are students… This also is not converting these people.

What do you guys think I need to change or do differently.

Please also tell me how you go about converting calls as well as emails to get them into your class.

Id really love to know what you guys think and do to get your prospects to come in.

Thanks all.

May 3, 2009

wilfred vidro @ 11:44 am

keep that hit(high intensity ) and consistent but most important is to stay focus on every move and give it all you got and train hard fight that fat off

May 13, 2009

lee @ 7:41 am

Love your work guys, some excellent tips and advice.

Some great info on tshirts and the power of the pen!! that made me laugth. Very true!!!!

I have a quick question. I have just started a weekly boot camp. My question is not all people can start at the begining due to other commitments. Is it ok to let people join in on the the second or third week?? Telling them to wait for the next camp is nuts!! should I lower the cost due to this or charge the same fee?? People tell me I cannot make the third session???? Getting people to commit where I am is very difficult due to area, nature of the people here. So far Im doing pretty well……..and climbing! This is my second camp.

Does anyone else have this concern??

Thanks in advance.