Yesterday I did an hour long webinar with my Fitness Business coaching clients (The Accelerator Program, which at the moment is closed).
It’s a monthly thing we do along with coaching calls and action steps.
Then in March we’re all going to meet up here for long weekend of live in-person masterminding, networking, and general tomfoolery.
The thing I taught them yesterday on the webinar was that they (you included) do not have a fitness marketing or traffic getting problem. Right now, you have enough people in your business where you can give yourself a 30% income boost in the next 30 days.
Here’s how…
You can do this by improving your sales conversion rate by 10%
Then you can raise your rates (on new clients only) by 10%
And finally, you can keep your clients on board 10% longer or sell them 10% more in other value added services that they need.
Anyhow, I went on to show the folks in the Accelerator coaching program specifically how they can make these ten percent changes in these three areas and instantly make 30% more money each month.
I wrapped up the webinar by giving them a done-for-you email promotion which I crafted that they’ll use to send out to their email list and post on their Facebook wall and fan page.
That promo alone will give them a few extra clients next week.
This one thing that I just shared with you is only 1/5th of the formula for creating a massively profitable fitness business.
Here’s the whole thing…
1) Find a traffic source
This doesn’t have to be complicated. Do what’s factory installed for you.
For my friend and coaching client Josh Carter, it’s Facebook traffic. For Fit Body Boot Camp owner Stephanie Flynn client client referrals and local networking.
And for my 7 figure earning coaching client Samantha Taylor it’s through TV commercials in her local market.
2) Give away a lead magnet
In almost all cases the best lead magnets are free fat loss ebooks or reports. Or a short workout video or even an ebook of twenty recipes. Something of high received value works best.
In a nut shell you’re separating the PROSPECTS from the SUSPECTS by offering a free report, ebook, or video in exchange for contact info like their email address.
3) Make a low barrier offer
A LBO is a sub $100 and sub 30 day offer. For example the 14 Day Fat Furnace for $67 is a low barrier offer that we can extend to the prospects on your email list (that you got through your lead magnet) and convert those prospects into LBO clients.
It’s only 14 days… so the risk is low. And it’s only $67 which is way lower than buying a big block of sessions or committing to several months or training without ever trying it out.
See, the huge mistake most personal trainers make is to only have “flag ship” offers such as your main programs whether they’re blocks of sessions or several months of training. And if that’s the first thing you’re trying to sell to a new prospects, you’re going to have a tough time making the sale.
Fact is, you can’t sell big training programs until the person knows, likes, and trusts you.
And the best way to do that in our industry is to make them low barrier offers and give them an option to try out a smaller, less expensive program first.
4) Offer the flagship
Once you have someone on a low barrier offer program then you can sit them down a week or two into the LBO program and offer them your long tern “flag ship” program by using a proven closing script like this one to make the big sale.
5) Activate profit multipliers 
Like I talked about in the beginning of this email, you can increase your fitness business profits by increasing your closing ratio, raising your rates, and increasing client retention.
But a REAL unstoppable fitness business owner also knows how to upsell and cross sell by promoting high quality supplements to help to help your clients get better results like this brand (that drop ships to your client’s home and give you 30% recurring lifetime commission).
Or referring your clients out to a nutritionist or RD who can give them specific eating plans and give you commission for the referral.
Or to sell info products as an affiliate or better yet to create your own and sell it to not only your clients, but also to your email list of prospects – another great away to generate additional passive income and to better position yourself as an expert.
I’ve held nothing back in this email to you. This is the formula for creating a multiple six figure generating personal training or boot camp business.
It’s the same formula I’ve taught and have helped literally hundreds of my coaching implement into their fitness businesses with massive success.
In fact this is the very formula I’ve used with the fitness six fitness pros who I’ve helped take their business to 7 figures.
Listen, I know all of the marketing, sales, Facebook traffic, direct response stuff can get very frustrating for you.
I know that trying to run a fitness business can get stressful when you’re trying to do things but don’t really know why you’re doing it and if it’s working or not.
I’ll be teaching the secrets to starting and building a success fitness business all of this in great detail at Fitness Business Summit 14 on March 7th – 9th and I’d like you to join us so that I can help you fix your business and get on the path to more and bigger profits.
Registration price for Fitness Business Summit 14 doubles in a few days so be sure to register now while the price is low.
This is the event of the year that you don’t want to miss out on.
Committed to your success,
Bedros