Seems like just about everyday I come across a fitness site or check someone’s page out on Facebook and I know they just aren’t getting it. While many people have come to believe that they really have this INTERNET THANG down, most simply don’t.

The interwebs is NOT a “set it and forget it” world, for the most part. You have to nurture your online presence regularly. Your website has got to evolve as consumers buying habits do online.

For example, since launching Fit Body Boot Camp in 2009 we’ve gone through three different evolutions with the “location sites” – each one increasing SEO, time on page, and response rate. And as the web and consumer habits online evolve we’ll continue to tweak and modify the sites to make sure that they’re always pulling.

See, online boot camp marketing is a different animal because the internet mainly because of Google, and big sites like Amazon, Zappos, and Facebook are retraining us on how to use the web. Unlike offline fitness marketing where the “formula” doesn’t change much, the in internet is always evolving.

It takes some time, but if you cover your bases and develop an organized plan of attack, you can definitely minimize the time you spend while maximizing your boot camp marketing results.

As for results, you want SOME kind of action to take place. Forget the PUSH MARKETING approach, where you just throw out some salesy info and expect everyone to rush to pay you money. In case you haven’t figured it out yet, that don’t work. Instead, you have to focus on building relationships and establish real two way communication.

This post includes 7 tips that I believe will supercharge your online boot camp marketing activity and results. Make sure to include these 7 in your daily and/or weekly marketing rotation.

Continue Reading 7 Ways To Super Charge Your Boot Camp Marketing

You probably either have a fitness info product or have an idea
for a fitness info product that they want to sell online.

Creating the actual “thing” (DVDs, ebook, program/plan or membership)
isn’t the hard part at all.

For most fitness trainers, the hardest part is actually taking the
product to the web and selling it. Stuff like…

…writing sales copy, crafting your offer, generating leads, building a
list, creating and publishing a blog and website, getting affiliates,
and figuring out what shopping cart, affilaite software, and technology
to use can wreak havoc on what was otherwise going to be a strong
info business.
Continue Reading You’re Invited To Mastermind

I just spent the better part of the day crafting the outline
of the client attraction and business growth stuff I’ll be teaching
next month at a private workshop for fitness trainers in Canadia.

This is going to be fitness marketing strategies on a whole new level.

Just as I was finishing up my outline and getting ready to head on
out to the gym I got a private message on Facebook from a
trainer who was clearly frustrated with his website ranking.

His message started of…

“Bedros, Google hates trainers and here why”

Then he went on to say how his site used to rank high for search
terms like:

Personal trainer CITY
CITY Personal trainer
Personal training CITY
CITY personal trainer
Fitness center CITY
CITY Fitness center
… and a few other key search terms.

Continue Reading Google the Fitness Marketing Machine

There’s no denying it, video can do big things for your fitness business.

Video can bring your testimonials to life. They can showcase your studio or boot camp, and it can event make a killer website promo video that delivers the shock and aw to future prospects.

Simply put, video is king. But if you go about it all wrong it can really send the wrong message about you and your training business.

So I thought it would be cool if I got my own personal video genius, Rob Jaeger,  to share with you some very simple things that can make a world of difference in how you shoot your next youtube, blog, testimonial or promo video.

I mean this guy has shot for and edited cinematic movies so he knows a thing or two when it comes to videos that sell and move peoples emotions (which is exactly what you want your videos to do).

Drop some knowledge Rob!

Hey Rob here,

Great video is about having dynamic content and a compelling message.  The videos that impress me the most are often not the really high end ones because I know that a lot money and a whole team are behind it.

I am always impressed when someone who isn’t a pro with video makes something really cool that people respond to.  If you were at FBS2012 the video that caused the biggest stir was the one created by Jeff Huling of TRX.

He shot some great footage of FBBC owners using the TRX gear with his MiniHD Camera.

You can see that video here on this page.

Then he used iMovie with some fancy preset titles and some epic music to make a little video showcasing the experience.  I was flattered that people thought I made it and they were shocked when I explained to them that they are easily capable of making a video just as cool as the TRX one.

And here are 11 tips that will help you do just that…

1.  IT’S NOT THE CAMERA IT’S THE SHOOTER

The crappy little camera you got with a coupon at your local electronics store is the only the camera you need.  Think like a photographer when you film, pick creative angles that make your clients look cool.  The most expensive camera with all the bells and whistles will not do this for you.

2.  SHOOT TO EDIT

Don’t just shoot to shoot.  Have a plan.  Shoot to edit.  A few well-placed angles go a lot farther in editing than hours of bad footage.  This tip is especially helpful if you hire an editor to cut your videos.  It costs my clients more time and money when I am given footage to cut that was crappy and not thought through.

3.  IF IT AIN’T BROKE DON’T FIX IT

If you are using an old computer and out-dated software to make your weekly videos don’t feel a pressing need to drop a huge chunk of change on the latest and greatest.  If you have created a workflow that is efficient don’t stop using it.  A year ago I edited a multi-million dollar feature film with editing software that was two years out of date, we used it because our workflow was proven with that software.  Test new equipment and software before you upgrade, and keep your current system operational until you feel comfortable with your new video workflow.

4.  INTERVIEW TACTICS 101

When filming testimonials don’t interrupt your clients with questions while they are speaking.  Don’t cut them off with a laugh, grunt, or fart.  Let them speak, occasionally look them in the eye, nod, smile, and stay quiet behind your camera.  You will be surprised by how much great content you get and you will save yourself or someone else a major headache in editing.

5.  GET OVER YOURSELF

I have had the incredible privilege of filming in over 13 countries on 6 continents and I can tell you from first hand experience that everyone looks good on camera.  If you want to become preeminent in your area you have to be willing to star yourself in some of your videos.  Just be you in front of the camera, everyone looks good when they are genuine and real.  Remember, you are the fitness authority in your area, people want to see you and listen to you.

6.  SHOW, DON’T JUST TELL

Don’t just film yourself or one of your clients talking.  Intercut action footage between the speaking to give your video more resonance and better pacing.  If you are talking about diet plans, intercut footage of yourself picking out food in the grocery store.  If you are doing a workout video make it easy for yourself.  Film yourself describing the workout and cut to footage of you or someone else doing the exercises.  For testimonials nothing is more powerful than your clients describing their results with BEFORE AND AFTER VIDEO of their workouts intercut with their

interview.

7.  MAKE IT COUNT

Don’t just make videos for the sake of making videos.  Always include some kind of message or call to action in your video.  People will often look at your most current video on your website or youtube page.  If there is no message or call to action it is a missed opportunity.

8.  A SIMPLE LIGHTING TIP

If you have a gym with big open windows or industrial doors make sure your overhead lighting matches the color temperature outside.  What do I mean?  Daylight is one color temperature and a regular light bulb or fluorescent bulb is another.  Mixing these temperatures equals bad video.  Switching your overhead fluorescent bulbs to daylight balanced and supplementing this with the daylight pouring inside your gym will give you amazing results.  Just go to your local hardware store and ask for daylight balanced fluorescent bulbs, the sales rep there will know exactly what you need.

9. FILMING ETIQUETTE PT. 1

Inform your clients at least a day before you decide to film them.  Your female clients in particular will appreciate this.  Even though they know they will be sweating they will still want to doll themselves up.

10. FILMING ETIQUETTE PT. 2

Always ask your clients for permission to be filmed.  Record your client or client group while you ask for permission.  Say exactly these words, “Hi everyone, raise your hands if you don’t want to be filmed.  If you don’t raise your hands this assumes your permission.  Thank you.”  Trust me this could save you some unwanted problems if you have a fall out with a client.

11. PUT QUALITY BACK INTO QUANTITY

You don’t need to do a video every day..  Do a video once a week that is at least 45sec. to a 1:30min in length and pack it with value and passion.

God Bless,

Rob Jaeger

FitProVideo.com <== go there to check out a REALLY killer video.

Hey Bedros here again. Rob is an awesome guy and super talented with video. I hope you got a ton of value from this blog post he crafted for you. Be sure to leave a comment down below and either “like”, re-tweet, or +1 this video to give him props

They’re talking about you and you need to know it.

You’re clients, past clients, and prospects are all talking about
you to others in the community and what they’re saying can
build or destroy your fitness business.

Here’s a story to prove my point…

This past Saturday a good friend of ours went to a St. Patrick’s
day party at a local restaurant that was having it’s grand opening
that day.

The restaurant, Dillon’s here in Chino Hills, is Irish themed making
it perfect for a grand opening celebration on St. Patrick’s day.
Continue Reading What They’re Saying About Your Fitness Business

If you’re an awesome trainer, then you’re probably going to resonate with the message in this video.

However, if your fitness business is not meeting your expectations, or its sub par and mediocre at best, then you’re going to discover the THREE fundamental components you may be missing when you watch this video.