A new movie is coming out this November that you’ll want to see.

It’s based on a book I just read by Marcus Luttrell (Lone Survivor)
in which four Navy SEALs go on a mission into the mountains of
Afghanistan and only one of them survives – Marcus was the lone
survivor.

In his book Luttrell talks about going through training to become
a Navy SEAL and what it took to “make it”…

…a must win, never quit, never give up attitude.

In his book he talks about how his instructors always drove
home the point: It pays to be a winner.

And it was that attitude and work ethic that was engrained in
him that helped him escape capture for days (while injured
and shot up) until he was rescued.

Now I know that the politically correct rhetoric these days is
that we’re all winners… we’re all the same… and that we
should all celebrate the “game” and not so much the winning
or losing aspect of it.

Hogwash!

That’s just settling for mediocrity, which seems to be the new
standard for living for the masses.

I don’t know, maybe I’m just competitive.

Or maybe I have higher expectations of myself and my team,
but I do believe that it pays to be a winner.

Sadly, far too may people these days celebrate mediocrity.

Most feel that “good enough” is good enough.

The new mediocrity has become today’s normal standard of
living.
Continue Reading Regarding your ATTITUDE

Finally, the Fitness Business Summit hangover is fading away…

happens to me every year, I get so jacked and pumped up the days before FBS weekend… then I pretty much spend the entire three day weekend awake, even when I try to get a couple of hours of sleep each night

but it’s hopeless -  the adrenaline and energy from over 500 fitness pros keeps me going like a freight train!

Then comes Sunday night… I crash… for three days or so and just recharge.

I’m just coming out of my ‘cave’ now, rested and refreshed and I wanted to give you so take-a-ways that where shared at FBS13 by the amazing presenters.

So without further ado, the top 20 fitness marketing and business building take-a-ways from this weekend.

1. A Legacy business supports freedom and a lifestyle of your choice. If you’re self-employed, that’s a start, that means you own a job. But the next level, and the better level is to be an entrepreneur so that you can truly have a legacy business. Figure out what days you want off, and when you want to work and how much do you want to make, then reverse engineer it so that you know how much you need to make each month, week, and day to hit your “legacy goal”.

Your business should support your lifestyle. A successful business should also support and cultivate community. You can do this by attending local events, volunteering, sponsoring families during tragedies/disasters. Don’t just stand on the sidelines watch, get in the game. People respond to businesses and remember those that get involved in the community and have a greater goal than just making money.

2. Take immediate action even if it’s not perfect. Imperfect action is better than perfect inaction. Be ambitious, driven, and have a burning desire to succeed. Be obsessed with the outcome. Be consistent day in and day out no matter what. Live by a never quit, never give up attitude. If you fall… and you will fall, get back up EVERY TIME. Spend most of your time outside your comfort zone, that’s where the exciting things happen.

3. Influence everyone you train and their families. Lead by example and action. Get your clients to like and connect to you. Give your business a soul. The experience your clients get makes all the difference, offer something unique in addition to amazing results and your clients will have the WOW experience – and that’s when they really begin to talk about you to their friends, family and co-workers.

4. Have a goal/plan. Take action and make sure that it’s consistent with your plan. Believe in yourself and have a support group that believes in you. Dominate your goals and hold yourself accountable for your actions. Seek those who you admire and follow what they do and model success.
Continue Reading 20 Fitness Marketing and Business Boosting Tips From FBS13

Josh here reporting with behind the scenes footage from day 3 of the biggest fitness marketing event on the planet. Now you’d think after 2 *FULL* days of Fitness Marketing gold that day three would not be able to live up.

Well, you’d be wrong.

Jeff Huling started us off early (on Daylight saving too) with a eye opening look into the TRX System. Frankie “The Super Assistant” Orozco then taught us the qualities to look for in and assistant, and how if utilized properly a good assistant can exponentially expand your productivity. Lindsay Vastola then took the stage and told us how we can best gain entry into the world of print media.

Then Brian “5 Feet Of Awesome” Kalakay lit the stage up with his crazy energy and step-by step showed us how to build a successful online AND offline business simultaneously and in less than a year.

Bedros was of course on fire (as usual).. Now where was that more apparent then at the end where he did he famous “hot seat” session where he invited trainers onstage to get their most pressing business question answer live. That is always one of my favorite parts of the weekend, seeing trainer get their business frustrations solved live onstage. Crazy.

You gotta watch the video to get just a little taste of the awesomeness…

See you next year!
-Josh

Hey gang. it’s Josh Carter reporting to you live (well, sorta) from FBS 13.

As per usual – Day two did not disappoint. If you missed the Day One footage CLICK HERE.
We started the day with an HD camera & iPad mini giveaways, then straight into the presentations.

Bedros kicked the day off, then the Canadian Bootcamp Queen Shawna Kaminski followed. After a short break Bedros returned presented the PTPOWER.COM Trainer of the Year award to Sean Francis.

Before we broke for lunch we took the HUGE group pic (which always threatens to collapse the stage.) After lunch Lori Kennedy took to the stage followed by the best speech of the day (I might be biased) by yours truly

Then Mike Whitfield talked about how he went from $0 to $12k per month from his online business. Then the FBBC owners were treated to a specially catered dinner – which was awesome.

And what better way to wrap up the day than with a late night session with Craig Ballantyne and some beer? Uh, there isn’t one!

You *MUST* watch the video until the end, there is a special surprise for you

Check back tomorrow for exclusive behind the scenes footage from Day Three!

-Josh

Hey gang, it’s Josh Carter. I am once again privileged to be here to give you some exclusive “behind the scenes” access to the biggest fitness business event of the year.

This year did not start with a bang, but rather a Psy. (you gotta watch the video to see what I mean)

From there we went to top tier speakers like Sean Francis, Cabel McElderry, Jeff Sherman and of course the man himself Bedros Keuilian (who actually gave 2 killer presentations today.) As usual they did not hold back and gave away some of their best tactics for a successful fitness business.

The only thing that matched the level of content being delivered was the energy in the room. FBS 2013 is off to a *STRONG* start boys and girls.

Check out this video to see what I mean…

Stay tuned for more back stage antics tomorrow!

-Josh

This past Friday we had over 300 fitness pros watching the Live web cast – my first – where I taught the L3 Client Getting System.

If you missed the live web cast, then you’re about the get the info that I shared LIVE right here and now… PLUS you’re going to get the email and phone script swipe files that I gave away to everyone on the Live web cast (you’ll find the download link below after I teach you how to run the L3 Client Getting System).

ONWARD!

First off, when you think about where you get your best clients from, you’ll realize that your best clients come from referrals… like from your current clients.

Why do you think that is?

Because your current clients already know, like, and trust you. They already view you as an expert and as a person of authority in your field, so it’s easy for them to pass the know, like and trust factor on over to their friends, family and co-workers.

And that makes it a whole lot easier for you to convert these prospects into paying clients.

Email marketing works the same way…

Continue Reading L3 Client Getting System – Swipe and Deploy

Back in 2007 I launched my first coaching program – the very program that later turned into what’s now known as the 7 Figure Formula Mastermind.

In 2007 I started working with a handful of personal trainers who wanted to get a better handle on their business as it related to fitness marketing, referral generation, systems, and a sales…

…kinda of the core fundamental business building concepts.

One of those trainers I started working with was Cabel McElderry from Red Dear Canada… and over the years Cabel took his training business from making under $100K a year… to breaking the six figure barrier, then multiple six figures, and ultimately growing his personal training and boot camp business to a 7 figure producing business.

As a friend and business coach, I can’t tell you how proud I am of this guy. He’s easily one of the most genuine and giving guys in our industry and these days Cabel coaches other trainers who want to better their business, get more clients, and improve their productivity.

In fact, “the student has become the teacher” because Cabel is now my partner in the 7 Figure Formula Mastermind coaching program – which brings me to the reason why I’m writing this blog post.

One trainer that Cabel is coaching has an awesome story. And I thought you’d get a lot out of it since you probably want to know how to grow your personal training or boot camp business to – so I asked Cabel to write this guest blog post for you.

** Enjoy **

I find these days whenever I’m interviewed or even talking to groups of fitness professionals the most common question I’m asked is, “what would you do if you were starting from scratch?” or “what advice would you give fitness professionals just starting out?”

I can tell you exactly what I do, or better yet I’m going to tell you the story of our coaching client Daniel from Texas.

Just a few months ago Daniel was like many fitness professionals (including myself way back when) he was smart, skilled, frustrated, and financially stressed.

At the time Daniel didn’t really have a list, he didn’t have a website, he didn’t have his own studio, and in truth he didn’t even like the gym he worked at. In the first couple weeks Daniel and I talked about different gyms or spaces he could approach to setup his fitness business. If I recall he actually moved or tried 2-3 different locations before settling on his current location as a sub-contract trainer paying rent inside a public health club.

This is step 1. Find a location to operate from, I highly recommend looking for a public gym that you can pay rent or a share of your personal training revenue to you. This minimizes risk and lowers your barrier of entry by minimizing upfront investment.

In an ideal situation this location will let you market how you want, set prices however you want and as a stretch manage your own billing; but what I’m about to share with you will work just fine in any big box gym that gives almost no control. The big box gym is just a little trickier to exit later, that’s all.

Step 2, do what you’re good at, train the shit out of people! This is where most people get stuck, their first thought is, “but I don’t have any clients.” So to solve this problem they forget what they’re really good at (helping people with fitness and weight loss) and go try to do something they really suck at (marketing, sales, advertising and so on.)

Enter frustration, wasted time, wasted dollars, and my broke trainer client Daniel.

After spending a couple weeks finding a gym to call home as a sub-contractor Daniel was still frustrated and eager for the magic bullets of marketing to help him grow his fitness business. He wanted to know about websites, email campaigns, lead boxes and more, but I don’t think he was prepared for my answer – which was.

Train the shit out of people!

Continue Reading How To Create a 6 Figure Fitness Business In 60 Days or Less