Back in 2007 I launched my first coaching program – the very program that later turned into what’s now known as the 7 Figure Formula Mastermind.
In 2007 I started working with a handful of personal trainers who wanted to get a better handle on their business as it related to fitness marketing, referral generation, systems, and a sales…
…kinda of the core fundamental business building concepts.
One of those trainers I started working with was Cabel McElderry from Red Dear Canada… and over the years Cabel took his training business from making under $100K a year… to breaking the six figure barrier, then multiple six figures, and ultimately growing his personal training and boot camp business to a 7 figure producing business.
As a friend and business coach, I can’t tell you how proud I am of this guy. He’s easily one of the most genuine and giving guys in our industry and these days Cabel coaches other trainers who want to better their business, get more clients, and improve their productivity.
In fact, “the student has become the teacher” because Cabel is now my partner in the 7 Figure Formula Mastermind coaching program – which brings me to the reason why I’m writing this blog post.
One trainer that Cabel is coaching has an awesome story. And I thought you’d get a lot out of it since you probably want to know how to grow your personal training or boot camp business to – so I asked Cabel to write this guest blog post for you.
** Enjoy **
I find these days whenever I’m interviewed or even talking to groups of fitness professionals the most common question I’m asked is, “what would you do if you were starting from scratch?” or “what advice would you give fitness professionals just starting out?”
I can tell you exactly what I do, or better yet I’m going to tell you the story of our coaching client Daniel from Texas.
Just a few months ago Daniel was like many fitness professionals (including myself way back when) he was smart, skilled, frustrated, and financially stressed.
At the time Daniel didn’t really have a list, he didn’t have a website, he didn’t have his own studio, and in truth he didn’t even like the gym he worked at. In the first couple weeks Daniel and I talked about different gyms or spaces he could approach to setup his fitness business. If I recall he actually moved or tried 2-3 different locations before settling on his current location as a sub-contract trainer paying rent inside a public health club.
This is step 1. Find a location to operate from, I highly recommend looking for a public gym that you can pay rent or a share of your personal training revenue to you. This minimizes risk and lowers your barrier of entry by minimizing upfront investment.
In an ideal situation this location will let you market how you want, set prices however you want and as a stretch manage your own billing; but what I’m about to share with you will work just fine in any big box gym that gives almost no control. The big box gym is just a little trickier to exit later, that’s all.
Step 2, do what you’re good at, train the shit out of people! This is where most people get stuck, their first thought is, “but I don’t have any clients.” So to solve this problem they forget what they’re really good at (helping people with fitness and weight loss) and go try to do something they really suck at (marketing, sales, advertising and so on.)
Enter frustration, wasted time, wasted dollars, and my broke trainer client Daniel.
After spending a couple weeks finding a gym to call home as a sub-contractor Daniel was still frustrated and eager for the magic bullets of marketing to help him grow his fitness business. He wanted to know about websites, email campaigns, lead boxes and more, but I don’t think he was prepared for my answer – which was.
Train the shit out of people!
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