If you own, operate, or at least work for a fitness boot camp business then you probably already know that opening up a boot camp is one of the fastest, easiest, and most economical ways to start a personal training business.
Fitness boot camps are cheaper to open than a personal training studio, require less employees, and yield higher profit margins because the overhead costs are usually really low in boot camps.
But, I will admit that there is a HUGE problem in most boot camps I see now days. See, the problem with most boot camps have is that they’re ran outside and in local parks where you and your boot camp clients could get kicked out at any given time. And you can’t control the weather, so you’re also a slave to outside conditions.
Running a boot camp outdoors is not a legit business with legs. You can’t expect to sign on new clients when you don’t even have your own space to call your own.
And it’s not a business you could sell down the road. This is important because any fitness entrepreneur should strive to have a lucrative and sellable business down the road. Especially if your goal is to achieve financial freedom.
Now that you know what doesn’t work, let’s go over what does. So, listen up! Here are some awesome tips for you to learn how to get fitness boot camp clients:
#1. In this day and age, the old traditional ways of marketing are okay, but not as effective as it used to be. You, as an entrepreneur, simply do not have the time to pound the pavement and go door to door asking locals if they’ve ever heard of your fitness boot camp business. That’s why you need to learn how to leverage your business by implementing systems and people to make money for you even while you’re on vacation.
For example, work on building your website so that it has a high conversion rate that is easily found on search engines so you are able to market to the locals in your area who are searching for boot camps. Make it a point to have a cart on your website so you can process orders for your services or any info products you may have at any time.
Also, if you find that you are your best personal trainer at your boot camp, then make it your mission to hire someone who you believe has the right kind of energy for your business and teach them to deliver the best training possible so you are able to work on other things for your business like marketing, developing systems, and taking care of the back end of your boot camp business.
#2. Give your clients the results they want. I don’t know if any of you have heard me say this before, but I’m a big believer in over delivering and make sure that the client achieves the body they want. Why? Because when you help someone reach their fitness goals that is a testament to your skills as a personal trainer and that will start to set you up as your community’s fitness expert.
Appreciate your clients to the fullest and love them up. A lot of your clients probably aren’t very confident people anyway and some may not have the best support systems at home so you need to be the one who is giving them the attention they deserve, especially because they’re what’s keep your business afloat. Reward them from time to time and hand out a gift card to a health food store, Starbucks, or the local movie theatre. Or you could get creative and tailor gifts to fit your client’s personalities. By doing this, you will show your clients that you care about them and aren’t just after their money.
#3. Figure out your business goals. You want to earn enough money to afford the lifestyle you want, right? The best way to do this is to sit down and figure out how many members you need to sign in order to grow your business. This will help you to decide on how much to spend on marketing as well. Ask yourself how much you want to earn each month and what you need to do to make it happen.
Set goals, and not just big goals, set small ones too. Small goals help to give you the confidence to accomplish the bigger goals you have set for yourself and your business. And don’t forget to reward yourself, running a fitness boot camp isn’t easy and when you reach one of your goals then make sure to give yourself the credit you deserve.
#4. Develop or use a couple of different on and offline lead generating systems so you never run out of leads and prospective clients. Online marketing is great because you can reach a broader audience with all of the social media sites that’s available. Be sure to create an account with all of the major sites out there like Facebook, Twitter, Yelp, G+, LinkedIn, build a list, and promote your business like crazy.
Don’t forget about offline marketing. It’s still worth it to go out and promote your boot camp business on the ground floor with lead boxes, human billboards, print ads, free Saturday boot camps. There are so many different ways to get the word out about your business on and offline so make an effort to get your boot camp known around the community.
These are just a few tips to get you started. I hope they help and don’t forget to check back here for more advice on how to get fitness boot camp clients knocking down your door.