Even though the times have changed, I still see personal trainers out there who are still marketing their businesses the old fashioned way. Way back when, personal trainers sold small blocks of one-on-one 60 minute sessions or even single 60 minutes sessions at a time. At the time no one was really doing group training and fitness boot camps were practically unheard of.
So, if you’re wanting to learn how to sell personal training in today’s extremely competitive market then keep reading because I’ve laid out a few tips on how to keep you ahead of the game when it comes to fitness marketing and selling more personal training. Keep in mind that in today’s world, selling personal training is a whole new animal that calls for creativity in the way you market your fitness services.
You should strive to sell outcomes. What does this mean? Well, for starters don’t just sell personal training packages, sell your clients on results. Since one intense 30 minute boot camp or group training can yield faster results than a 60 minute one-on-one personal training session, I suggest you drop one-on-one training all together and start focusing on group training.
Boot camp and group training really allows you to get the most out of your fitness business because you are able to train more people at a lower cost than one-on-one training. Think about it like this, if you’re constantly having to approach your one-on-one clients about repurchasing a new training package then that is an opportunity for them to say “no thanks”. If you know that a client of yours needs to exercise at least three days out of the week for the next couple months, then sell them what they need. You are a fitness professional, right?
Stop Bill Collecting
One of the best pieces of advice that I can give you is to stop being a bill collector. What I mean is, if you’re not using electronic fund transfer system or EFT in your business then you’re going about it all wrong. Make it a point to stop collecting check each month and convince your clients that EFT is your preferred method of payment. Set your clients on a recurring monthly EFT program so you are automatically getting your payments from clients without having to remind them.
If you really want to know how to sell personal training, then you have to stay competitive. What I mean is that you should really consider offering something that no other personal trainer, gym, or fitness centers offer and that’s a boot camp based training program. They aren’t as common and the big benefit to fitness boot camp is that you can charge less per month, per client, and make more money than if you were to train clients one on one. Just by switching to boot camp group training you open up the opportunity to market to a lot more people in your local community. The other really amazing thing about running a boot camp based training program is the fact that you can control costs and overhead more because you don’t need a big staff to train all of your clients. Think about it like this, when you control payroll you increase profits.
Use Online Marketing Methods
Traditional marketing methods are fine, but if you’re not utilizing the power of online marketing then you are definitely missing out on reaching more clients. With all of the different social media sites out there, it’s a good idea to create a page for your personal training business on every social media site you can think of. You can run ads, get your name out there in your local community and get your friends and family to help promote your business.
I hope that this article helps get you started on the path to major fitness business success. Check back often for more tips on selling personal training.