As awesome as running Facebook ads and “Deal of the Day” promotions are, the best fitness marketing systems out there involve a little more than that. If you want to grow a solid business than you should know that you need to use a diversified fitness marketing approach when marketing your business.
Fitness Marketing Platforms
I strongly recommend that you create a fitness marketing checklist for yourself to refer back to when you need a surge of new clients. Here are two things to keep in mind when trying to select the right platform for your business:
1. Find the things that you’re naturally good at, and don’t get distracted with the things that you’re not. This is important because you don’t need to waste your time learning new things. I, for instance, love the “human billboard” approach because it’s low cost, fun to do, and you’re already a trainer so this strategy is already a no-brainer.
2. Diversify your marketing to include online and offline tactics. This way you have all of your bases covered and you’re not overlooking or over emphasizing any one thing. It’s also a great way to maximize your client demographic by catering to all different types of people.
Creating Your Fitness Marketing Plan
Marketing your fitness business should always be a priority. Follow the ABC’s of fitness marketing to help you craft the perfect plan. Always Be Creating. What should you always be creating?
The ABC’s of marketing are there to help you develop a catalog of prospects who need contacting and promotions that are ready to go at any moment. Get yourself two binders, one for leads and one for promotions. Get yourself in the habit of leaving these binders out so you can remind yourself to keep up with them in your spare time.
Rotating Fitness Leads
Now that you’ve created a marketing plan and have your binders in place, keep track of the leads that tell you “no”, and to what promotions they told you “no” to. By keeping track of who says “no” and how many times, you’re able to see what promotions to offer in the future and which ones to leave out.
Don’t get discouraged when a client tells you that they’re not interested in what you’re offering, and don’t try to offer a client who’s told you no the same promotion over and over again. While this step may not be the most fun, I believe that it’s a necessary evil that helps you to realize what works and what doesn’t. I mean, who wants to waste time on things that don’t work any way?
Powerhouse and Standard Promotion
Standard promotions are promos that generate a couple of leads on a steady basis. Popular standard promotions are things like referral contests on social media sites like Facebook to win a free session, referral bonus sessions, or bring a friend days.
These promotions guarantee at least a few leads on a steady basis, but the down side is that they can loose effectiveness after a while.
Powerhouse promotions are the ones that it to the next level. These are huge give-aways like free training for an entire year. The only down side to powerhouse promotions are that they require a larger investment, but the upside is that you reach a much broader audience.
Use a combination of both of these promotions to fill in gaps in lead generation, but keep in mind that when you’re running powerhouse promotions you need to be sure that you can handle the response that it generates. There is nothing worse than generating a ton of qualified leads and not being able to handle them all at once.
Now that you have some tips to help you to craft your fitness marketing checklist, the only other step is to get out there and put yourself to work.