21 Fitness Marketing Ideas

If you’ve ever run out of marketing ideas for your
personal training or boot camp business then you
know how frustrating it can be.

So I thought you could use this list of 21 fitness
marketing ideas the next time you’re “stuck”.

It’s a good resource to have near by when you want to
know how to get personal training clients.

1. Tag clients on Facebook and give them appreciation,
then reach out to their local friends who “like” or comment
and invite them in for a free workout or two.

2. Drop postcards in the mail to targeted homes within
five miles of your facility. Make a low barrier, irresistible offer
with a deadline to respond by.

3. Distribute door hangers with similar offer as above to
higher priced (affluent) homes in your area.

4. Buy ads on Facebook, point them to a fan page with an
awesome offer (free ebook, report, video) in exchange for
an email address.

5. Get 30-50 lead boxes in local businesses that serve your
ideal market.

6. Network with local business owners. Create a strategic
alliance and promote each other’s businesses.

7. Create 4-6 minute “how to” videos and post them up
on youtube with your keywords and add a link to your site
in the description box.

8. Buy traffic from google (ad words) and point them to
your website. (be sure that your site converts well)

9. Build an email list of local prospects, business owners,
your clients and former clients by offering free reports and
ebooks on your website or blog.

10. Deliver killer content, articles, recipes, and case studies
to your email list on a consistent bases so that your list will
get to KNOW, LIKE, and TRUST you.

11. Periodically send out promotional emails to your email list
and make them irresistible, low barrier offers.

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12. Craft phone and email scripts to use when you get
phone and email inquiries.

13. Make referral giving a condition of doing business with you.

14. Run client referral contests once a month.

15. Over deliver on results, service, recognition and appreciation.

16. Use the Steve Hochman human billboard method to build
an referral generation army.

17. Craft and distribute press releases that tie your business
in with human interest stories or news.

18. Get your website to rank for the top keywords that your
community is searching for on google.

19. Call former clients and prospects and make them irresistible,
low cost and short term offers to come back and try your
programs out.

20. Run free Saturday boot camps and group training sessions
for the community for 3-4 weeks at a time.

21. Become a better “assistant buyer”. Learn to sell your services
better.

Check out the #1 personal trainer email marketing resource.