The Future Of Personal Trainer Marketing

The future of personal trainer marketing is happening…

The world is shrinking.

Twitter, Facebook, yelp, Google, and YouTube
have made the world a smaller place.

Marketing, as we know it, has totally changed.

Today, and into the future, client getting is all
about three things…

1. Your reputation
2. Relationships
3. Transparency

Every single person I know consults the all mighty
internet for the answers to their questions.

Where’s the best place to eat?

Check yelp.

What’s the best place to vacation?

Do a Google search.

Where the closest dry cleaners? And are they
any good?

Check Google places.

Want to see a product review on the best beach
cruiser?

Check YouTube.

Got scammed by the car service center down
the road?

Let all your Facebook and twitter friends know.
And then leave them a bad review on yelp and
Google places.

And if they REALLY burned you… make a youTube
video and post it up for the world to see.

Yep, today personal trainer marketing is totally different
than ever before.

Your reputation and what people say about you
determines success or failure.

Value and nurture the relationships you have with
your clients and community in general.

Stay connected to your clients and community via
Facebook and email broadcasts. Be the credible
content and value provider – expert positioning.

Transparency is the new currency.

Give folks a peak into your life, your business, and
the success that your clients are getting – share
client case studies with your email subscribers.

It’s all one great, big, giant fitness referral generation
proccess.

THIS is the future of fitness marketing. THIS is now.

Live Easy,

Bedros Keuilian

PS. If you think you’d like to join me in a small group,
one day, PT business building mastermind then be
sure to look for an email from me tomorrow (Wednesday).