Real success comes from having a strong mindset, being determined, having courage to do the things that put you out of your comfort zone, having the heart to do it EVERYDAY – even on the days when things seem really shitty.
And real success comes from being obsessed with the end goal.
If you look at anyone who’s successful in life – and I don’t care how you define success – money, freedom, or happiness they all have the things I mentioned above in common.
Looks at Oprah. She worked her ass off to get to where she is. If you ever want to be motivated google her story.
How about Michael Jordan? The guy was not supposed to even make it to the collage level according to the “experts”. But it wasn’t luck or a magical twist of fate in his ability to play basketball that helped him become one of the greatest athletes ever.
It was his burning desire to succeed. It was his commitment to keep at it no matter what the haters and doubters said or how hard it got for him.
He had heart, he was determined, had the courage to do whatever it would take, and the level of obsession and commitment to make it happen at any cost.
These things are the REAL secrets to success. And I’m gonna give you a ton more right here and now…
The marketing systems, strategies, and tactics I give you are simply the tools of the trade. The marketing material you have is like a hammer, screwdriver, or pair of pliers. Having the tool alone in your tool chest will not build the house by itself.
But put that tool in the hands of a skilled carpenter who has the drive, determination, and burning desire to construct and build the best damn house on the block and he’s unstoppable.
In “think and grow rich”, one of my favorite books on human achievement and success, author Napoleon Hill says; “that having a burning desire to attain what you want transcends everything else.”
I agree 100%.
In fact I believe that if you want to be successful, and by that I mean being in the top 2% in your industry then you must have a burning desire to succeed and a driving passion to achieve your specific goals.
Case in point: My driving passion is financial freedom. Specifically it’s having the ability for me and my family to do what we want, when we want, for as long as we want without having to get permission from anyone.
As far as I can remember I’ve always had a burning desire to succeed in this way. It’s probably because when we came to America we were really poor, and my folks both had multiple jobs which meant that even if they did have a little bit of money to take a weekend vacation they’d have to somehow manage to arrange time off from multiple jobs for us to be able to get away which typically never happened.
For me, this level of success has been my dominating obsession. It’s my driving passion. It’s my “reason why.”
What about you? What’s your passion?
What do you have a burning desire to achieve?
If you don’t know what your burning desire is. If you can’t identify your passion, your big reason why then you’re never really going to achieve REAL success.
A general goal is not good enough. You’ve got to be specific – laser like focused – IF you want to be in the top 2% of your industry.
Otherwise you’re just another personal trainer trying to makes ends meet.
Recently at a workshop I put on I asked a personal trainer sitting in the front row to tell me what his business goal was.
He said; it’s simple to generate $1,000,000/year.
I followed up by asking him: How much would you have to earn each month, week, and day to achieve you’re million-dollar goal?
He was clueless.
His goals were way too general.
I should know. I once had the same goal. But when I got more specific and obsessed with achieving my goal it somehow manifested.
You want to earn a million dollars in the next year?
You need to generate $83,333.33 in monthly sales.
You need to generate $20,833.33 in weekly sales.
And you need to generate $4,166.66 in daily sales (assuming a five day work week)
That means you need to sell two $2,083.33 programs a day or three $1389.00 programs a day.
For me, I knew exactly how many consultations I needed each day to achieve my daily sales goals. And with that – I did.
Even today, for each and every single one of my businesses and ventures I have specific goals and a burning desire to achieve them.
The choice is yours – define your burning desire, have a BIG reason why, find your driving passion and use it to live your dreams. Or stumble through life hoping that by chance you’ll land a few new clients and make it through another month.
I’m telling you… mindset is EVERYTHING. Do you remember the movie 300? Those dudes never quit!
Ever read Think and Grow Rich, by Napoleon Hill?
Here’s a section from his book that really explains a lot…
People who do not succeed have one distinguishing trait in common. They know all the reasons for failure, and have what they believe to be air-tight alibis to explain away their own lack of achievement.
A character analyst compiled a list of the most commonly used alibis. As you read the list, examine yourself carefully, and determine how many of these alibis, if any, are your own property. Remember, too, the philosophy presented in this book makes every one of these alibis obsolete.
IF I didn’t have a wife and family . . .
IF I had enough “pull” . . .
IF I had money . . .
IF I had a good education . . .
IF I could get a job . . .
IF I had good health . . .
IF I only had time . . .
IF times were better . . .
IF other people understood me . . .
IF conditions around me were only different . . .
IF I could live my life over again . . .
IF I did not fear what “THEY” would say . . .
IF I had been given a chance . . .
IF I now had a chance . . .
IF other people didn’t “have it in for me” . . .
IF nothing happens to stop me . . .
IF I were only younger . . .
IF I could only do what I want . . .
IF I had been born rich . . .
IF I could meet “the right people” . . .
IF I had the talent that some people have . . .
IF I dared assert myself . . .
IF I only had embraced past opportunities . . .
IF people didn’t get on my nerves . . .
IF I didn’t have to keep house and look after the children. . .
IF I could save some money . . .
IF the boss only appreciated me . . .
IF I only had somebody to help me . . .
IF my family understood me . . .
IF I lived in a big city . . .
IF I could just get started . . .
IF I were only FREE . . .
IF I had the personality of some people . . .
IF I were not so fat . . .
IF my talents were known . . .
IF I could just get a “break” . . .
IF I could only get out of debt . . .
IF I hadn’t failed . . .
IF I only knew how . . .
IF everybody didn’t oppose me . . .
IF I didn’t have so many worries . . .
IF I could marry the right person . . .
IF people weren’t so dumb . . .
IF my family were not so extravagant . . .
IF I were sure of myself . . .
IF luck were not against me . . .
IF I had not been born under the wrong star . . .
IF it were not true that “what is to be will be” . . .
IF I did not have to work so hard . . .
IF I hadn’t lost my money . . .
IF I lived in a different neighborhood . . .
IF I didn’t have a “past” . . .
IF I only had a business of my own . . .
IF other people would only listen to me . . .
IF * * * and this is the greatest of them all * * * I had the courage to see myself as I really am, I would find out what is making happy wrong with me, and correct it, then I might have a chance to profit by my mistakes and learn something from the experience of others, for I know that there is something WRONG with me, or I would now be where I WOULD HAVE BEEN IF I had spent more time analyzing my weaknesses, and less time building alibis to cover them.
Pretty profound, right? If you’ve never read “Think and Grow Rich”, I suggest you check it out. In fact you should follow that book up with Jay Abraham’s book: “How TO Get Everything You Can Out Of All You Got”
Pick up the PT Business Course and get the secret to getting more clients, money and freedom.